Manual Toothbrush Market Set to Witness an Uptick during 2019 to 2026



The global manual toothbrush market size is expected to reach USD 7.5 billion by 2026, according to a new report by Grand View Research, Inc. It is antcipated to expand at a CAGR of 6.9% during the forecast period. Rising product innovations coupled with the need to minimize complications in dental conditions is propelling the growth.
According to the World Health Organization (WHO), dental disorders are the common conditions affecting people once in their lifetime, causing discomfort, disfigurement, and pain. In 2016, the Global Burden of Disease Study predicted oral conditions affected approximately 50.0% of the world’s population with tooth decay in permanent teeth.
The players profiled in the manual toothbrush market include P & G, Colgate, Curaprox, Unilever, Boie USA, Sensodyne (GSK), Dr. Collins, Sunstar, Nimbus, Dr. Fresh, Lion, Darlie, Saky, and Beijiajie
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Especially in Asia Pacific, oral cancers are strongly prevalent due to human papillomavirus (the most common sexually transmitted infection, also known as HPV) and high consumption of alcohol and tobacco. According to the research conducted by The Lancet, alcohol consumption increased from 5.9 liters per year per individual in 1990 to 6.5 liters in 2017 and is expected to rise further to 7.6 liters by the end of 2030. In Europe, Ireland comprises the highest smoking-associated mortality rate every year, with approximately 300 individuals in every 100,000 or around 7,000 people every year losing lives from smoking-related oral diseases.
Further key findings from the report suggest:
·         Manual toothbrushes with medium-soft bristles are increasingly demanded by individuals since they are comparatively more durable than other types of bristles
·         The adult segment was valued at USD 2.6 billion in 2018 and is expected to grow substantially in near future owing to rising number of oral disorders, especially due to high intake of alcohol and tobacco and unhealthy eating habits
·         North America is expected to lead the market in the forthcoming years owing to the presence of numerous market players and high demand for technologically advanced dental care products
·         Adoption of innovative marketing techniques by most market players is expected to impact the manual toothbrush market growth impressively in the near future
·         The players profiled in the manual toothbrush market include P & G, Colgate, Curaprox, Unilever, Boie USA, Sensodyne (GSK), Dr. Collins, Sunstar, Nimbus, Dr. Fresh, Lion, Darlie, Saky, and Beijiajie
Rising need for reducing oral complications is also fueling the market growth. Some of the common dental conditions prevalent among large population include tooth decay, bad breath, tooth erosion, tooth sensitivity, oral cancer, periodontal disease, and others. Preventing these conditions with the help of appropriate toothbrushes and brushing technique is essential. Rising awareness among consumers is projected to drive the market.
According to the American Cancer Society, approximately 35,000 throat, tongue, and mouth cancers are diagnosed annually. The average age of maximum patients diagnosed with these disorders is 62. Awareness programs to prevent the disease is anticipated to drive the product demand in the forthcoming years.
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Promotion of manual toothbrushes through various innovative marketing techniques undertaken by manufacturers is yet another driving factor of the market. Roping in well-certified dentists for branding, extensive distribution network in urban and rural markets for better availability, tie-ups with sales personnel and distributors, advertisement campaigns through digital, print, and visual media in magazines, newspapers, hoardings, radio, television channels, billboards, and competitive pricing strategies are some of the major innovative marketing techniques adopted by the players due to strong competition.
Rising product innovations are also driving the manual toothbrush market. Improvements in the size and quality of the bristles for the products meant for different age group along with change in the structure of the head shape, flexibility, and improvement in angled handles are some of the major modifications done by the key manufacturers. Most dentists recommend changing toothbrush every 3 months since they become less effective in removing plaque from gums. This ultimately propels the product demand.
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.




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