Manual Toothbrush Market Set to Witness an Uptick during 2019 to 2026
The global manual
toothbrush market size is expected to reach USD 7.5 billion by 2026,
according to a new report by Grand View Research, Inc. It is antcipated to
expand at a CAGR of 6.9% during the
forecast period. Rising product innovations coupled with the need to minimize
complications in dental conditions is propelling the growth.
According to the World Health
Organization (WHO), dental disorders are the common conditions affecting people
once in their lifetime, causing discomfort, disfigurement, and pain. In 2016,
the Global Burden of Disease Study predicted oral conditions affected
approximately 50.0% of the world’s population with tooth decay in permanent
teeth.
The players profiled in the manual
toothbrush market include P & G,
Colgate, Curaprox, Unilever, Boie USA, Sensodyne (GSK), Dr. Collins, Sunstar,
Nimbus, Dr. Fresh, Lion, Darlie, Saky, and Beijiajie
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Especially in Asia Pacific, oral
cancers are strongly prevalent due to human papillomavirus (the most common
sexually transmitted infection, also known as HPV) and high consumption of
alcohol and tobacco. According to the research conducted by The Lancet, alcohol
consumption increased from 5.9 liters per year per individual in 1990 to 6.5
liters in 2017 and is expected to rise further to 7.6 liters by the end of
2030. In Europe, Ireland comprises the highest smoking-associated mortality
rate every year, with approximately 300 individuals in every 100,000 or around
7,000 people every year losing lives from smoking-related oral diseases.
Further key findings from the report
suggest:
·
Manual toothbrushes with
medium-soft bristles are increasingly demanded by individuals since they are
comparatively more durable than other types of bristles
·
The adult segment was valued at
USD 2.6 billion in 2018 and is expected to grow substantially in near future
owing to rising number of oral disorders, especially due to high intake of
alcohol and tobacco and unhealthy eating habits
·
North America is expected to
lead the market in the forthcoming years owing to the presence of numerous
market players and high demand for technologically advanced dental care
products
·
Adoption of innovative
marketing techniques by most market players is expected to impact the manual
toothbrush market growth impressively in the near future
·
The players profiled in the
manual toothbrush market include P & G, Colgate, Curaprox, Unilever, Boie
USA, Sensodyne (GSK), Dr. Collins, Sunstar, Nimbus, Dr. Fresh, Lion, Darlie,
Saky, and Beijiajie
Rising
need for reducing oral complications is also fueling the market growth. Some of
the common dental conditions prevalent among large population include tooth
decay, bad breath, tooth erosion, tooth sensitivity, oral cancer, periodontal
disease, and others. Preventing these conditions with the help of appropriate
toothbrushes and brushing technique is essential. Rising awareness among
consumers is projected to drive the market.
According
to the American Cancer Society, approximately 35,000 throat, tongue, and mouth
cancers are diagnosed annually. The average age of maximum patients diagnosed
with these disorders is 62. Awareness programs to prevent the disease is
anticipated to drive the product demand in the forthcoming years.
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Promotion
of manual toothbrushes through various innovative marketing techniques
undertaken by manufacturers is yet another driving factor of the market. Roping
in well-certified dentists for branding, extensive distribution network in
urban and rural markets for better availability, tie-ups with sales personnel
and distributors, advertisement campaigns through digital, print, and visual
media in magazines, newspapers, hoardings, radio, television channels,
billboards, and competitive pricing strategies are some of the major innovative
marketing techniques adopted by the players due to strong competition.
Rising
product innovations are also driving the manual toothbrush market. Improvements
in the size and quality of the bristles for the products meant for different
age group along with change in the structure of the head shape, flexibility,
and improvement in angled handles are some of the major modifications done by
the key manufacturers. Most dentists recommend changing toothbrush every 3
months since they become less effective in removing plaque from gums. This
ultimately propels the product demand.
About Grand View Research
Grand View Research, Inc. is a U.S.
based market research and consulting company, registered in the State of
California and headquartered in San Francisco. The company provides syndicated
research reports, customized research reports, and consulting services. To help
clients make informed business decisions, we offer market intelligence studies
ensuring relevant and fact-based research across a range of industries, from
technology to chemicals, materials and healthcare.

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