Shampoo Bar Market To Hit Value $17.0 Million By 2025 |Grand View Research, Inc.
The global shampoo
bar market size is expected to reach USD 17.0 million by 2025,
according to a new report by Grand View Research, Inc., expanding at a CAGR of 7.6% over the forecast period.
Increasing awareness regarding environmental friendliness and sustainability
among consumers is expected to shift the focus towards zero plastic wastage
associated with the personal care products packaging. In addition, growing
application of organic hair care products as a result of rising concerns over
hazardous effects associated with synthetic counterparts is a key driving
factor.
The global market is fragmented in
nature due to the presence of a large number of players. Furthermore, rising
number of new entrants has increased the market competition as companies are
providing innovative and customized products. Manufacturers are adopting
various marketing strategies in order to increase the product visibility and
product penetration. For instance, in January 2019, Lush Retail Ltd.
inaugurated its first packaging free “Naked” cosmetics exclusive outlet in
Manchester, U.K. The company aims to reduce plastic wastage from the cosmetic
and personal care industries. These initiatives are likely to fuel the demand
for shampoo bar in the foreseeable future.
Key players in shampoo bars market
include Lush Retail Ltd.; J R Liggett
Ltd Inc.; Plaine Products; Osmia Organics, LLC; BEAUTY AND THE BEES PTY LTD.;
Oregon Soap Company;The Refill Shoppe;BIOME LIVING PTY. LTD.; Rocky Mountain
Soap Company Inc.;and Ethique Beauty Ltd.
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Asia Pacific is expected to be the fastest growing
regional shampoo bars market with a CAGR of 8.2% from 2019 to 2025. Over the
past few years, recycling of plastic has become a critical concern in
Australia. According to the National Waste Report 2018 published by the
Department of the Environment and Energy, in the year 2016-17, Australia
generated around 103 kg per capita of plastic waste. Out of which, 87% of the
plastic wastes went to the landfill, 12% was recycled, and just 1% of
the waste was converted into the energy from a waste facility.
Further key findings from the study
suggest:
·
Online distribution channel is
expected to generate a revenue of USD 11.9 million by the end of 2025
·
Asia Pacific is projected to
expand at the fastest CAGR of 8.2% from 2019 to 2025
·
In terms of revenue, North
America accounted for the largest share of 65.7% in 2018
·
Key players in shampoo bars
market include Lush Retail Ltd.; J R Liggett Ltd Inc.; Plaine Products; Osmia
Organics, LLC; BEAUTY AND THE BEES PTY LTD.; Oregon Soap Company;The Refill
Shoppe;BIOME LIVING PTY. LTD.; Rocky Mountain Soap Company Inc.;and Ethique
Beauty Ltd.
This huge plastic wastage is becoming
a burden on the environment. In order to eradicate this problem, in 2018, the
Department of the Environment and Energy, Australia, announced to ban
microbeads from the cosmetic and personal care products packaging. These
government initiatives are likely to support the demand for shampoo bar, which
comes with no packaging.
The global market is fragmented in nature
owing to the presence of a large number of domestic as well as foreign players.
Major market players and new entrants are offering customized products with
added nutritional properties in order to increase the customer penetration. Key
manufacturers are taking innovative steps in order to gain the maximum customer
base as well as to lead the industry.
For instance, in May 2016, Beauty And
The Bees Pty Ltd., an Australia based company, launched Eggcellent Egg and
Lemon Shampoo Bar in U.K. The product is natural and handmade with some
moisturizing properties of egg and a soft aroma of lemon as per the customer
demand in the region. Moreover, the product is free from parabens and synthetic
chemicals. These properties of the product helps to gain a competitive edge in
the market over other manufacturers. These marketing strategies by
manufacturers ensure the significant demand for shampoo bars over the forecast
period.
Browse Press
Release of this report:
Grand View Research has segmented the
global shampoo bars market on the basis of distribution channel:
Shampoo Bar Distribution
Channel Outlook (Revenue, USD ‘000, 2015 - 2025)
·
Online
·
Offline
Major
players are increasing their product visibility geographically, especially in
developed countries, in order to gain the maximum customer reach. Establishment
of R&D centers, coupled with strategic partnerships with investment
companies in order to launch new innovative technologies as per the customer
demand in the region, is expected to remain a critical success factor over the
next few years. Taking into account all the above-mentioned factors, producers
are likely to focus on technology innovation catering particularly to the
developing countries and untapped markets to gain maximum market share.
About Grand View Research
Grand View Research, Inc. is a U.S.
based market research and consulting company, registered in the State of
California and headquartered in San Francisco. The company provides syndicated
research reports, customized research reports, and consulting services. To help
clients make informed business decisions, we offer market intelligence studies
ensuring relevant and fact-based research across a range of industries, from
technology to chemicals, materials and healthcare.
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