Shampoo Bar Market To Hit Value $17.0 Million By 2025 |Grand View Research, Inc.



The global shampoo bar market size is expected to reach USD 17.0 million by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 7.6% over the forecast period. Increasing awareness regarding environmental friendliness and sustainability among consumers is expected to shift the focus towards zero plastic wastage associated with the personal care products packaging. In addition, growing application of organic hair care products as a result of rising concerns over hazardous effects associated with synthetic counterparts is a key driving factor.
The global market is fragmented in nature due to the presence of a large number of players. Furthermore, rising number of new entrants has increased the market competition as companies are providing innovative and customized products. Manufacturers are adopting various marketing strategies in order to increase the product visibility and product penetration. For instance, in January 2019, Lush Retail Ltd. inaugurated its first packaging free “Naked” cosmetics exclusive outlet in Manchester, U.K. The company aims to reduce plastic wastage from the cosmetic and personal care industries. These initiatives are likely to fuel the demand for shampoo bar in the foreseeable future.
Key players in shampoo bars market include Lush Retail Ltd.; J R Liggett Ltd Inc.; Plaine Products; Osmia Organics, LLC; BEAUTY AND THE BEES PTY LTD.; Oregon Soap Company;The Refill Shoppe;BIOME LIVING PTY. LTD.; Rocky Mountain Soap Company Inc.;and Ethique Beauty Ltd.
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Asia Pacific is expected to be the fastest growing regional shampoo bars market with a CAGR of 8.2% from 2019 to 2025. Over the past few years, recycling of plastic has become a critical concern in Australia. According to the National Waste Report 2018 published by the Department of the Environment and Energy, in the year 2016-17, Australia generated around 103 kg per capita of plastic waste. Out of which, 87% of the plastic wastes went to the landfill, 12% was recycled, and just 1% of the waste was converted into the energy from a waste facility.
Further key findings from the study suggest:
·         Online distribution channel is expected to generate a revenue of USD 11.9 million by the end of 2025
·         Asia Pacific is projected to expand at the fastest CAGR of 8.2% from 2019 to 2025
·         In terms of revenue, North America accounted for the largest share of 65.7% in 2018
·         Key players in shampoo bars market include Lush Retail Ltd.; J R Liggett Ltd Inc.; Plaine Products; Osmia Organics, LLC; BEAUTY AND THE BEES PTY LTD.; Oregon Soap Company;The Refill Shoppe;BIOME LIVING PTY. LTD.; Rocky Mountain Soap Company Inc.;and Ethique Beauty Ltd.
This huge plastic wastage is becoming a burden on the environment. In order to eradicate this problem, in 2018, the Department of the Environment and Energy, Australia, announced to ban microbeads from the cosmetic and personal care products packaging. These government initiatives are likely to support the demand for shampoo bar, which comes with no packaging.
The global market is fragmented in nature owing to the presence of a large number of domestic as well as foreign players. Major market players and new entrants are offering customized products with added nutritional properties in order to increase the customer penetration. Key manufacturers are taking innovative steps in order to gain the maximum customer base as well as to lead the industry.
For instance, in May 2016, Beauty And The Bees Pty Ltd., an Australia based company, launched Eggcellent Egg and Lemon Shampoo Bar in U.K. The product is natural and handmade with some moisturizing properties of egg and a soft aroma of lemon as per the customer demand in the region. Moreover, the product is free from parabens and synthetic chemicals. These properties of the product helps to gain a competitive edge in the market over other manufacturers. These marketing strategies by manufacturers ensure the significant demand for shampoo bars over the forecast period.
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Grand View Research has segmented the global shampoo bars market on the basis of distribution channel:
Shampoo Bar Distribution Channel Outlook (Revenue, USD ‘000, 2015 - 2025)
·         Online
·         Offline
Major players are increasing their product visibility geographically, especially in developed countries, in order to gain the maximum customer reach. Establishment of R&D centers, coupled with strategic partnerships with investment companies in order to launch new innovative technologies as per the customer demand in the region, is expected to remain a critical success factor over the next few years. Taking into account all the above-mentioned factors, producers are likely to focus on technology innovation catering particularly to the developing countries and untapped markets to gain maximum market share.
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.


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