Wrapping Tissue Market To Grow Enormously with Size Worth $1.59 Billion By 2025 |Grand View Research, Inc.


The global wrapping tissue market size is expected to reach USD 1.59 billion by 2025 expanding at a CAGR of 4.0%, according to a new report by Grand View Research, Inc. Factors driving the market growth include rising emphasis of manufacturers and resellers on better packaging and increasing number of e-commerce participants. Moreover, buyers prefer goods packed in attractive and high-quality packaging, which is likely to boost the demand for wrapping tissues. Such tissues are used in packaging, making kites, and origami art.
Moreover, growing consumer interest in arts and crafts is steering the market. Instagram, Facebook, and other similar platforms have created a fan following for origami and fancy gift wraps, which is also driving the product demand. In addition, rapidly expanding fast food market is contributing to the market growth. The fast food market is an unorganized sector and runs on minimum possible resources; thus, to decrease the overall costs, fast food providers prefer wrapping tissues over disposables for packaging. North America is the largest regional market.
The market for wrapping tissue is fragmented in nature. Some of the key companies are Twin Rivers Paper Company; MPI Papermills, Inc.; Virgin Pulp; And Papers LLP.
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Moreover, increasing consumer interest in arts and crafts is creating growth opportunities for the market. For instance, origami, an ancient art, has caught up the attention of the art lovers. Various similar use of the product can be traced in decoration of gift bags, boxes, and hamper baskets. The U.S. e-commerce market is expected to be valued around USD 600 million by 2019.
Further key findings from the study suggest:
  • In terms of revenue, virgin pulp product segment is projected to lead the global market over the forecast years
  • Commercial application segment led the wrapping tissue market in 2018 accounting for a revenue share of around 60%
  • Offline distribution channel held the maximum share in 2018 and will maintain its dominant position in future. However, online segment is projected to witness the fastest CAGR over the forecast years
  • S., Germany, U.K., China, India, Brazil, and South Africa are the major countries with significant market shares
Based on product, the market is divided into virgin, de-inked, and mixed pulps. Virgin pulp accounted for the largest market share in 2018. Virgin pulps a mixture of cellulose fibers and water and can be manufactured both chemically, as well as mechanically. It occupies majority of the market because of the ease of working with it along with better end product. The concern with de-inked and mixed pulp is that while removing the printing ink from paper fibers of recycled paper to make deinked pulp, the fiber keeps degrading with each cycle. Post 4 to 6 times of recycling process the fibers become so short and weak that it no more can serve the purpose. Thus, over time virgin pulp has become the first preference of the manufacturers for manufacturing wrapping tissues.
On the basis of application, the global wrapping tissue market has been segmented into commercial applications and residential applications. The commercial application was the dominant segment of the global market in 2018. It is expected to maintain its dominance position throughout the forecast period. The segment accounts for more than half of the overall share of the global market. On the other hand, the residential application segment is projected to witness the fastest growth rate of 4.2% over the forecast period.
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Based on distribution channel, the market is segment into online and offline channels. The offline segment dominated the global market in 2018 and accounted for over 60.0% of the total consumption. Many small- and medium-scale manufacturers and retailers make a majority of the market. They generally have fixed point of contact and rely more on face to face communication rather than the e-Medium, which contributes to the segment growth.
Grand View Research has segmented the global wrapping tissue market on the basis of product, application, distribution channel:
Wrapping Tissue Product Outlook (Revenue, USD Million, 2015 - 2025)
  • Virgin Pulp
  • De-inked Pulp
  • Mixed Pulp
Wrapping Tissue Application Outlook (Revenue, USD Million, 2015 - 2025)
  • Commercial
  • Residential
Wrapping Tissue Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
  • Offline
  • Online
Moreover, lack of awareness about the ease of placing orders online boosts the segment growth further. However, the online segment is expected to register the highest CAGR over the forecast period. The e-Commerce sector aims to cater to common buyers, as well as retailers. With companies like IndiaMART InterMESH Ltd., NASHVILLE WRAPS and Alibaba.com entering the market with an ideology to target the retailers, a major part of the market is being occupied.
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.

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