Athleisure Market To Hit Value $517.5 Billion By 2025 |Grand View Research, Inc.


The global athleisure market size is expected to reach USD 517.5 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 8.1% over the forest period. Increasing adoption of fashionable active wear in corporate houses and work places is expected to be a key driver. In addition, extensive brand campaigns by apparel manufacturers through the inclusion of various media and sports celebrities have changed the perception of active wear as a fashionable wear among millennial and young customers across the globe.
Premium athleisure was the largest product segment with a market share of more than 65.0% in 2018. Major manufacturers including Adidas AG;Lululemon Athletica, Inc.; Nike, Inc.; PUMA SE; and Under Armour, Inc. are collaborating with the celebrities and launching new products in order to gain maximum customers.
For instance, in March 2016, Julianne Hough signed an agreement with MPG Sport USA for promoting athleisure collection. The company collaborated with the actress for influencing the customers with a fitness freak actress. These initiatives are expected to increase the product’s visibility among buyers over the next few years.
The global market is moderately fragmented in nature owing to presence of a large number of strong foreign players including Lululemon Athletica, Inc.; Adidas AG; TPUMA SE; Nike, Inc.; and Under Armour, Inc. Moreover, new entrants and domestic manufacturers including TEREZ and Esprit Retail B.V. & Co. KG are capturing a significant share of market at competitive pricing.
To Request Sample Copy of this report, click the link:
https://www.grandviewresearch.com/industry-analysis/athleisure-market/request/rs4
Athleisure is considered to be one of the key trends in the fashion industry as it is the best combination of casual style with health enthusiastic appeal. It brings together sporting, fashion cultures, and urban lifestyle. Over the past few years, rising fitness awareness among consumers has resulted in increased participation in sports and recreational activities among individuals. Consumers are gradually adopting wellness and fitness activities with comfort and fashion clothing. Furthermore, corporates and workplaces are becoming more acceptable to the comfortable casual wear such as sweatpants. In addition, rising availability of gyms and fitness centers in the workplace encourages the employees to adopt new athleisure products.
Further key findings from the report suggest:
  • Asia Pacific for athleisure market is expected to register the fastest CAGR of 8.8% from 2019 to 2025
  • North America was the largest market, with a share of more than 30.0% in 2018
  • Premium athleisure was the largest product segment, with a share of more than 65.0% in 2018
  • Online is expected to be the fastest growing segment at a CAGR of 8.5% from 2019 to 2025.
The young generation as well as working-class population demand not only large apparel variety but also innovative designs and functionality. Manufacturers are launching new products with durable, strong, and high quality material, which can used in various activities including yoga, cycling, running; mountain climbing, snowboarding, skiing, sailing, and other sporting activities. Major brands including H&M and Esprit have incorporated active wears in their portfolio.
Furthermore, some of the sportswear manufacturers are including fashionable casual wear, which includes advanced features of colors, fabric, comfort, and styling. In addition, celebrities including Rihanna, Kanye West, and Beyonce have changed the perception of sportswear into a fashion apparel. These celebrities and their fashion designers including Neil Barrett, Jeremy Scott, Rebecca Minkoff, Raf Simons, Rick Owens, and Stella McCartney are influencing consumers to adopt athleisure products in their daily wear.
Browse Press Release of this report:
https://www.grandviewresearch.com/press-release/global-athleisure-market
Premium athleisure was the largest product segment, with a share of more than 65.0% in 2018. Majority of the market is penetrated by the high value brands including Lululemon, Nike, Adidas, Puma, and Under Armour as they offer high quality premium products. These fabrics offer various properties including low-moisture absorption, rapid drying, breathable, lightweight, wrinkle free, and excellent UV repelling characteristics.
Manufacturers are focusing on new product launches in order to cater to the demand for fashionable active wears. For instance, in December 2017, EYSOM, LLC, a Los Angeles-based sportswear manufacturer, launched premium athleisure in the U.S. market. The company is focusing on the premium segment with a full range of sweatshirts, muscle tees, shorts, and jackets, which are produced from eco-friendly performance materials.
Grand View Research has segmented the global athleisure market on the basis of product, distribution channel:
Athleisure Product Outlook (Revenue, USD Billion, 2015 - 2025)
  • Mass
  • Premium
Athleisure Distribution Channel Outlook (Revenue, USD Billion, 2015 - 2025)
  • Offline
  • Online
Online distribution channel is expected to be the fastest growing segment with a CAGR of 8.5% from 2018 to 2025 owing to convenience and ease of shopping. Moreover, online platforms including social media, facebook, Instagram, and YouTube play an essential role in influencing the consumer preferences. In addition, celebrity endorsement have a huge impact on the fashion industry, as celebrities have a huge fan following on social media, which is likely to boost the online sales of athletic wears over the forecast period. Furthermore, companies including Adidas, Nike, and Puma are launching their exclusive online websites, where customer can buy genuine products directly.
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.


Comments

Post a Comment

Popular posts from this blog

Foot Orthotic Insoles Market 2026: What Will Be Changes In Investment Ratio With Opportunity Analysis?? |Grand View Research, Inc.

Image
The global foot orthotic insoles market size is expected to reach USD 5.5 billion by 2026 , according to a new report by Grand View Research, Inc., exhibiting a 6.3% CAGR during the forecast period. Growing incidence of diabetes and plantar fasciitis are expected to drive the market over the forecast period. Moreover, rapid urbanization and increasing disposable income are anticipated to propel growth in future. Technological advancements, spurred by ongoing investments in R&D, are expected to increase growth potential in the coming years. Moreover, rise in geriatric population, which is susceptible to orthopedic disorders, is impelling product demand globally. For instance, in 2017 as per the U.S. Census Bureau, the number of people aged 65 or older increased by 1.6 million from 2014 to 2015. In addition, increasing incidence of sports injuries and rising prevalence of osteosarcoma in the region has led to the need for various orthotics devices, which is expected to drive ...
Read more

A Look into Smokehouse Industry……Deep Analysis…..

Image
The global smokehouse market size is anticipated to reach USD 157.2 million by 2025 , according to a new report by Grand View Research, Inc. The market is anticipated to register a CAGR of 2.2% during the forecast period. Rising need for a healthy lifestyle has led consumers to prefer griller or barbequed food over fried food and other kinds of fast food. This trend is expected to have a positive impact on the market growth. The home care & decor industry has been witnessing inconsistent growth, since the Covid 19 outbreak. As a result of the ongoing pandemic crisis, there has been a drop in the overall performance of discretionary products such as decorative fixtures, bedding products, to name a few. The virus outbreak has, however, led to substantial growth in categories such as cleaning and hygiene products. Prominent growth in the e-commerce business is also one of the positive influences of the outbreak, wherein companies are focusing on expanding their distribution ...
Read more

A Look into Shapewear Industry……Deep Analysis…..

Image
The global shapewear market size is expected to reach USD 3.80 billion by 2025 registering a CAGR of 7.7%, according to a new report by Grand View Research, Inc. The introduction of various products according to the type of garments is expected to support the market growth in the years to come. Growing target population across the globe is also augmenting the market growth. Changing lifestyle incurs increased investment in fitness and related accessories, which has positively impacted the market growth. The clothing, footwear, & accessories industry is anticipated to witness checkered growth throughout 2020, as a result of the unprecedented supply chain disruptions caused by the COVID-19 outbreak worldwide. The expected decline in the global sales of clothing, footwear, & accessories is attributable to massive supply chain disruptions across significant export markets, including China and India. However, the industry is likely to recover over the forecast timeframe,...
Read more