Baby Safety Products Market Is Anticipated To Witness Significant Growth Prospects With Rising CAGR By 2025|Grand View Research, Inc.



The global baby safety products market size is anticipated to reach USD 132.2 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 5.0% over the forecast period. Rise in government initiatives regarding infant safety has been driving the global market.
In 2017, out of 3,600 Sudden Unexpected Death Syndrome (SUID) in U.S., 38% of the deaths were due to Sudden Infant Death Syndrome (SIDS), also known as crib or cot death. Centers for Disease Control and Prevention (CDC), launched an initiative named Protect the Ones You Love to raise awareness among parents about the causes of child injury, SIDS, and SUID and how they can be prevented. These factors have been contributing to the demand for baby safety products.
Baby safety products such as monitors, cribs, and strollers provide safety and comfort to the babies either while travelling or when the parents are not around. To keep these products safe for infants, the governments around the world have taken certain initiatives. For instance, in Europe, the United Nations Economic Commission of Europe (UNECE) Regulation No. 44 and Regulation No. 129 have set standards for child restraint systems and every baby car seat must meet these standards.
The industry is dominated by leading players such as Britax Child Safety, Chicco, Dorel Industries, Baby Cache, Baby’s Dream Furniture, Baby Jogger, Baby Trend, Combi, Cosatto, Graco, and Land of Nod.Growing trend among the millennial parents to ensure child safety while travelling is driving the manufacturers to introduce technically advanced products. For instance, baby monitors are equipped with both audio and video technology such as Motorola Halo, Eufy Security SpaceView, and Owlet Cam to ensure security.
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In 2018, the car seats segment held the largest share of 70.6%. Rising incidents of fatal car accidents is increasing the demand for baby car seats and is one of the prime factors accountable for the large market share. For instance, in China, more than 18,500 children under the age of 14 die annually due to road accidents. To control the number of accidents, manufacturers in China are coming up with new products through online and offline stores. For instance, Alibaba.com offers more than 32,000 baby car seat products.
The offline distribution channel held the largest share of over 70.0% in 2018. The online distribution channel is anticipated to expand at the fastest CAGR of 5.3% from 2019 to 2025. Product comparison feature, detailed product overview, and easy exchange and refund options are making customers comfortable with shopping online.
Further key findings from the report suggest:
·         Offline distribution channel held the largest baby safety products market share of more than 70.0% in 2018
·         The online distribution channel is expected to expand at a CAGR of 5.3% from 2019 to 2025 due to features such as product comparison, detailed product overview, and easy exchange and refund options
·         By product type, the monitors segment is anticipated to expand at the highest CAGR of 6.6% from 2019 to 2025
·         Asia Pacific is expected to witness the fastest growth over the forecast period due to increase in birth rate and number of working mothers in countries such as China and India, along with growing awareness about infant safety.
Due to increase in the number of child deaths, the government is taking preventive initiatives by introducing new rules and safety standards. For instance, in Europe, the United Nations Economic Commission of Europe (UNECE) Regulation No. 44 and Regulation No. 129 have set the standards for child restraint systems and every baby car seat must meet these standards. The government of Europe have set the standards for most of the baby safety products like beds, cribs, and strollers.
New and innovative product launches are further spurring the market growth and are creating willingness among the consumers to purchase baby safety products. For instance, Baby Jogger launched their new City Tour 2 Double Stroller in May 2019 for twin babies. Halo DreamNest is a 3-in-1 sleep system that can be used as a bassinet, travel cot, and a travel crib.
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Grand View Research has segmented the global baby safety products market on the basis of product type, distribution channel:
Baby Safety Products Type Outlook (Revenue, USD Billion, 2015 - 2025)
·         Car Seat
·         Monitors
·         Strollers
·         Others
Baby Safety Products Distribution Channel Outlook (Revenue, USD Billion, 2015 - 2025)
·         Offline
·         Online
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.


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