BB Cream Market To Hit Value $5.41 Billion By 2025 |Grand View Research, Inc.


The global BB cream market size is expected to reach USD 5.41 billion by 2025, according to a new report by Grand View Research, Inc. It is projected to expand at a CAGR of 14.4% during the forecast period. The market is expected to witness significant growth owing to the rising popularity of multifunctional products among young men and women. The BB cream, also called as beauty balm or blemish balm, is a combination of moisturizer, sunscreen, foundation, and primer, as well as works as anti-aging serum.
BB cream has maintained strong position in the global skin care market. Increasing disposable income coupled with awareness regarding skin health among men and women has increase demand for innovative and quality products such as BB cream. Moreover, growing demand for natural and organic products in developed countries is projected to fuel the product demand over the forecast period.
The blemish balm has witness significant growth since its inception. Growing spending power of middle class and upper-middle class population has not only increased demand for beauty balm but has also increased competition among various market players. The companies operating in the market are focusing on launching innovative packaging to increase customer base. Some of the key player in the market are L'Oréal S.A.; Unilever; The Estee Lauder Companies Inc.; Shiseido Company, Limited; Christian Dior SE; Missha US Inc.; Avon Products, Inc.; L'Occitane; AMOREPACIFIC CORPORATION; and ETUDE HOUSE, Inc.
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https://www.grandviewresearch.com/industry-analysis/bb-cream-market/request/rs4
Blemish balm or beauty product is also called as all-in-one product, as it provides protection form UV radiation, as well as hydration and anti-aging effect. Popularity of beauty cream has spread in Asia, especially in Korea, China, and Japan. Along with various benefits, the fact that it helps reduce the time require for make-up has attracted many young consumers. Followed by Asia, popularity of BB cream has spread in the western world. Since 2012, blemish balm has witnessed substantial growth in developed countries and has maintained its prominent position in the beauty and personal care market in U.S.
Further key findings from the report suggest:
  • In terms of revenue, tube/bottle segment is projected to ascend at a CAGR of 14.5% over the forecast period
  • Offline segment led the global market with an overall revenue share of over 91.2% in 2018
  • Air cushion segment was valued at USD 55.9 million in 2018, is projected to exhibit a significant growth in the next few years
  • Asia Pacific led the global BB cream market in 2018, with 40% of the revenue share and is projected to continue witnessing similar growth over the next few years
  • The market is highly competitive in nature with the main players such as L'Oréal S.A.; Unilever; The Estee Lauder Companies Inc.; Shiseido Company, Limited; Christian Dior SE; Missha US Inc.; Avon Products, Inc.; L'Occitane; AMOREPACIFIC CORPORATION; and ETUDE HOUSE, Inc. The manufacturers concentrate on new product launches and product innovation to increase the consumer base.
Changing climatic condition and increasing awareness regarding harmful effects of ultraviolet rays will result in increasing demand for BB creams. Furthermore, growing demand for multifunctional packaging will increase the scope of packaging in the foreseeable future. Majority of consumers are likely to opt for convenient packaging and products that offer multiple benefits, which is anticipated to drive the demand for blemish balms.
BB Creams–also referred as Blemish Balms or Beauty Balms-are multifunctional skincare packaging that combine the functionality of moisturizers, SPF, primer, and foundation along with the anti-aging benefits of skin serums. Growing consciousness about skincare is driving the product demand. Although older consumers are still key to marketing efforts, younger consumers are becoming more aware about the importance of skin care.
Rising demand for natural and organic packaging with no unnecessary chemicals, parabens, additives or fillers is anticipated to further drive the market. Many established beauty product manufacturers are venturing into natural, herbal, and organic product lines, which is projected to create growth in business opportunities in near future.
Browse Press Release of this report:
https://www.grandviewresearch.com/press-release/global-bb-cream-market
Demand for skincare products among men is expected to witness substantial growth in near future. Many companies have expanded their packaging offerings to fulfil rising demand from style conscious men. The demand for personal care among men is evolving beyond traditional grooming products such as deodorants, razors, and skincare including anti-aging to make-up. Male skincare is expected to witness healthy growth in near future. The sale of male skincare packaging has witness significant increasing, outpacing growth of various categories including shower, bathing, and haircare.
Tube packaging was the largest segment, accounting for 97.4% of market share in 2018. In personal care industry, squeezable plastic tubes have always been used for toothpaste packaging. However, they are becoming popular in skincare industry owing to the growing demand for facial cleanser and moisturizers. This has inspired many companies to add more value to their product by creating multifunctional packaging, the current most successful being the blemish balm. BB product is cost effective for consumers as is combines functionality of moisturizer, sunscreen, premier, and foundation. Many products are formulated for specific skin types. As these creams are primarily packaged in plastic over glass, market for tubes is expected to witness significant growth over the forecast period.
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.

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