Bluetooth Headphones Market– Statistics And Analysis & Forecast To 2025



The global bluetooth headphones market size is anticipated to reach USD 17.5 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 12.3% over the forecast period. The global market is witnessing incorporation of advanced technologies such as active noise cancellation, hand free calling, surrounded 3D sound, biometric monitoring, gesture recognition, and on board storage.
Incorporation of these products with smart home devices will fuel demand for wireless headphones. Furthermore, increasing awareness of various culture and music genre is expected to have a positive impact on the market growth. Moreover, advent of technologies such as incorporation of hearing aid within headphone will fuel demand for bluetooth headphones from 2019 to 2025.
In ear headset held the largest share of 46.9% in 2018 and is expected to maintain its lead throughout the forecast period. Technological advancements such as more talk time, improved sound quality, biometric sensor, and hand free calling are the key factors fueling demand for in ear bluetooth headphones over the forecast period. Over ear headphone is anticipated to witness significant growth in future. Growing popularity of these headsets among athletes and sportspersons owing to incorporation of advanced technologies and improved aesthetics and battery life is likely to fuel demand for over ear headphones from 2019 to 2025.
The global market is highly competitive in nature. Top players operating in the market are Apple Inc. and Sony Corporation. Some of the other players operating in the market are Sennheiser electronic GmbH & Co. KG; Bose Corporation; SAMSUNG; Koninklijke Philips N.V.; Panasonic Corporation; Plantronics, Inc.; Audio-Technica; and Skullcandy.com. Market players are queuing up product launches to increase their market share in the category. For instance, in 2018, Sennheiser launched a range of wireless headphones with advanced features such as 3D sound bar, light weight, and hand free calling.
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Further key findings from the report suggest:
·         North America is anticipated to expand at the fastest CAGR of 12.9% from 2019 to 2025 due to increasing adoption of smart devices, coupled with earbuds in U.S. and Canada
·         The online retail segment in U.K. was valued at USD 130.9 million in 2018. Growing trend of buy online pickup in-store (BOPIS) is the key factor driving online channel
·         The market in Asia Pacific was valued at USD 2.6 billion in 2018
·         The global market is highly competitive with leading players accounting for more than 60.0% share in 2018. Some of the leading players operating in the market are Apple Inc.; Sony Corporation; Bose Corporation; and Sennheiser electronic GmbH & Co. KG.
The in ear segment held a leading share of 46.9% in 2018. Improvements including lightweight, battery life, noise cancellation, USB-C, and integration of voice assistance are the key factors driving demand for the in ear segment over the forecast period. Furthermore, integration of advanced biometric sensor in headphones is expected to fuel demand for wireless in ear headset in sport and fitness activities as they assist in heart monitoring.
The over ear segment is anticipated to register the CAGR of 12.5% from 2019 to 2025. Improved design and integration of advanced chip deliver faster connection times, more talk time, convenience of handling, and integration of noise cancellation techniques are the factors fueling adoption of over ear headset over the forecast period. Moreover, owing to growing demand for convenient headphones, companies including Bose, Sony, and Sennheiser are introducing advanced and improved headset with built-in Voice Max microphone that enables to conduct crystal clear conversations in the market.
Online retail held a leading share of 49.2% in 2018. India and China are leading revenue contributors in the market and are going through the phase of digital revolution, which is expected to transform consumer’s shopping behavior. Changing consumer preference, increasing double income households, rising penetration of smartphones, and extensive exposure to digital media are expected to have a positive impact on the market growth.
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Grand View Research has segmented the global bluetooth headphones market by product, distribution channel:
Bluetooth Headphones Product Outlook (Revenue, USD Million, 2015 - 2025)
·         Over Ear
·         In Ear
·         On Ear
Bluetooth Headphones Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
·         Exclusive Store
·         Multi-branded Store
·         Online Retail
Online retailers such as Amazon and eBay, coupled with the local players including Flipkart, Taobao, and JD.com are gaining traction in India and China, particularly in mobile phone accessories and devices. For instance, Flipkart, a homegrown e-commerce giant, is setting up the India’s largest logistic park near Bengaluru. The center will act as a nerve of logistic system, helping company in reducing cost and timely delivery of products. Such initiatives are expected to boost sale of electronic goods, including wireless headsets through online channel over the forecast period.
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.



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