Cider Market To Grow Enormously with Size Worth $5.37 Billion By 2025 |Grand View Research, Inc.


The global cider market size is expected to reach USD 5.37 billion by 2025, according to a new report by Grand View Research, Inc. It is anticipated to register a CAGR of 3.1% during the forecast period. Several factors including inclusion of fruits and vegans across several product categories particularly beverages are the key factors driving the growth.
Rising global consumption of apples in beverages coupled with increasing preference towards fruit based drinks have induced consumers with aspirational drinking in line with new cosmopolitan consumers. It is anticipated to spur the demand for cider over the next few years on account of rising acceptance of fruit cider, majorly driven by millennials on account of choosing premium products of spirits and alcohol. Premiumization is expected to be the key trend influencing the alcohol market particularly in Europe.
Growing demand for apple wine is witnessed in Europe, particularly in U.K., which is the largest cider market in Europe. The varietal health benefits associated with apple on account of large nutritional value is expected to boost the sales of apple wine in the market. U.S. also represents high growth potential owing to a decrease in the number of people consuming beer. The average cider consumption rate in U.S. is 59 liters per person. Moreover, the baby boomers and millennial consumers consume approximately one-third of cider annually.
Some of the key product manufacturers include SABMiller Plc, Heineken N.V., Halewood Wines & Spirits, Distell Group Limited, Carlsberg A/S, C&C Group Plc, Aston Manor Brewery, Diageo plc, Thatchers Cider, and Kopparbergs Brewery. The leading players focus on product innovation. New product launches help keep the consumer interest alive on account of the increasing awareness regarding ingredients of the products consumed.
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The key market players strive for product innovation as consumers focus on the ingredient aspect of alcoholic drinks. Smaller players are entering the product category with niche products to benefit from the market scenario. For instance, in March 2019, Adnams Brewery, a U.K. based brewer and pub operator, launched new sparkling cider named Wild Wave including flavors of fresh apples, cut grass, and mango. In November 2018, Thatchers Cider expanded their product portfolio with the launch of Rose Cider which is produced with a combination of Pink Lady, Fuji, and Gala dessert apples. The company also invested USD 18.24 million in a new cider mill to expand its production capacity from 450 to 1000 tons per day.
Further key findings from the report suggest:
  • In terms of revenue, still cider product is projected to ascend at a CAGR of 3.3% over the forecast years
  • Sparkling cider led the global market with an overall volume share of over 33.05% in 2018
  • Europe led with a market share of 37.76% in terms of revenue in 2018. This trend is projected to resume over the next few years
  • The market is anticipated to witness growth owing to the increasing consumption of apple cider in U.S., India, and China
  • Fruit flavored cider is anticipated to witness the fastest growth, due to higher penetration of fruit based flavored beverages
  • The cider market is highly competitive in nature. The main players include SABMiller Plc, Heineken N.V., Halewood Wines & Spirits, SABMiller Plc, Heineken N.V., Halewood Wines & Spirit
  • Various manufacturers are concentrating on new product launches, stressing on inclusion of fruit flavor and ingredients
Moreover, companies act on innovative ad campaigns and promotional activities. For instance, Thatchers Cider is projected to be the official cider of the ICC Men’s Cricket World Cup for 2019. The somerset cider producer avails the exclusive rights for pouring its Thatchers Gold and Thatchers Haze brand during the matches.
Sparkling cider was the largest product segment accounting for more than 30% of the market in 2018. The non-alcoholic but carbonated form of apple juice is also considered as celebratory beverage in comparison to champagne. Moreover, the fizzy beverage has varietal of nutritional benefits as it possess antioxidants, potassium, vitamin B, and carbohydrates. Riboflavin and niacin containing vitamin B in sparkling cider aids in energy production, eyesight promotion, healthy skin, digestion, and proper nerve function. However, the product is not considered the best for diabetic patients as it contains no fiber required to regulate absorption of sugar.
Companies are striving for launching new products infused with different flavors. For instance, in February 2017, Kopparbergs Brewery launched Sparkling Rosé cider with raspberry flavor. In 2018, S. Martinelli & Company, introduced innovative juice blends comprising flavors such as cranberry, grape, pomegranate, pear, and mango in champagne style bottles.
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Apple wine is expected to expand at a CAGR of 3.6% from 2019 to 2025, owing to product launches. For instance, in June 2017, Hush Heath Estate launched two new apple sparkling wines comprising white and rose wine, produced with Cox, Bramley, and Egremont Russet apples. In June 2016, Listel launched two new sparkling wine with low-alcohol content including flavors of apple and raspberry fruits. In November 2017, RENEGADE WINES launched sparkling wines containing fruit and flower ingredients. Their product portfolio comprises dry, fruits, and floral Pure Elderflower and Elderflower Blush.
Grand View Research has segmented the global cider market on the basis of product, source:
Cider Product Outlook (Revenue, USD Million, 2015 - 2025)
  • Sparkling
  • Still
  • Apple wine
  • Others
Cider Source Outlook (Revenue, USD Million, 2015 - 2025)
  • Apple
  • Fruit Flavored
  • Perry
  • Other Vegan Sources
Fruit flavored cider is projected to expand at a CAGR of 3.4% from 2019 to 2025, on account of rising awareness regarding fruit ingredients across various product categories. The nutritional structure as well as health benefits associated with fruits in beverages can further fuel the demand in the forthcoming years.
Inclination of younger population towards the beverage accounted for the growth of the category. For instance, according to studies, people aged between 18 to 34 years were the prominent drinkers of fruit cider accounting for around 50% of overall consumption in 2018. The content of superfood in fruits providing vitamin C and antioxidants helps in aiding heart protection and reduced risk of asthma and diabetes.
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.




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