Find Out More About Face Bronzer Market Global Growth With Rising CAGR And Forecast Till 2025|Grand View Research, Inc.



The global face bronzer market size is expected to reach USD 22.5 billion by 2025, expanding at a CAGR of 9.5%, according to a new report by Grand View Research, Inc. Increasing awareness of the functions of the cosmetic products such as concealing imperfections on the facial skin such as blemishes, pores, freckles, powder spots, under-eye is a key driving factor. Powder circles and wrinkles are uplifting the demand for specific face make-up cosmetics such as bronzers and blushers. In addition, there has been a remarkable rise in the demand for organic and natural face bronzers due to awareness of harmful side effects of the synthetic elements in these cosmetic products.
Furthermore, aggressive and glamorous promotions of these products and constant product innovations by the manufacturers have increased the demand for this product among the young population. Consciousness of women about their physical appearance and their inclination towards beauty products that help in enhancing their inherent beauty and highlighting certain facial features result in the market growth. Contouring helps in slimming down the forehead, nose, chin, jawline, and other parts of the face, while providing a bronze look to the face. The trend of the bronze look is expected to further drive the market. Moreover, influence of the emerging trend of different facial looks everyday amongst the youngsters is anticipated to fuel the market growth.
The manufacturers in North America are focusing on providing high-quality products by improving their production techniques. Major companies in this market are focusing on improving the profitability by using well planned supply chain strategies and introducing packaging material that are cost effective, which is leading to the extension of their businesses in the regional market.
Key players having a strong foothold in the global market include Chanel, Este Lauder Companies, Tom Ford, Benefit (LVMH), Bobbi Brown, MAC Cosmetics, Bourjois (Coty), NARS Cosmetics, Elizabeth Arden (Revlon), Vita Liberata, Jane Iredale, AVON, and LORAC.
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Increasing disposable income in the developing countries of Asia Pacific is driving the demand for face make-up cosmetic products. Furthermore, association of women to beauty in the film industry and worldwide beauty contests has spurred the demand among women. This has been influencing the women all over the globe to buy make-up products. The cream/liquid bronzer is anticipated to witness significant growth, followed by powder and stick face bronzers. This is due to the convenience and time-saving process of applying liquid bronzer with the help of spray and then brushing it to contour. Moreover, women claim to be satisfied with the liquid spray bronzer comparatively more since it stays for a longer time and gives an even texture.
Further key findings from the study suggest:
·         By product type, cream/liquid is projected to ascend at a CAGR of 9.8% over the forecast period. The powder segment dominated the face bronzer market with 49.6% share of the overall revenue in 2018
·         Asia Pacific dominated the global market in 2018 and accounted for 24.4% share of the overall revenue. This trend is projected to continue over the next few years
·         Countries such as U.S. and U.K. are considered to be the major markets due to high demand among the consumers, followed by Brazil, China, and Japan.
The manufacturers in North America are focusing on providing high-quality products by improving their production techniques. Key players are engaged in strategy implementation such as mergers and partnerships to expand their product portfolio and maintain a strong foothold in the market. Key players having a strong foothold in the global market include Chanel, Este Lauder Companies, Tom Ford, Benefit (LVMH), Bobbi Brown, MAC Cosmetics, Bourjois (Coty), NARS Cosmetics, Elizabeth Arden (Revlon), Vita Liberata, Jane Iredale, AVON, and LORAC.
It has been observed that over the recent past, women have become overtly conscious about their physical appearance hence they are inclined towards products that help in enhancing their inherent beauty and highlighting certain facial features. Demand for various cosmetic products in day-to-day use has increased due to increasing percentage of corporate women in the world. Need to look good and presentable in the corporate world is boosting the sale of this product among various working class women. Another trend of BB and CC creams, coupled with highlighters, has influenced the consumption of bronzers and blushers.
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Furthermore, aggressive and glamorous promotions of these products and constant product innovations by the manufacturers have been spurring the demand for face bronzers, especially among the young population. Awareness of contouring that helps in slimming down the forehead, nose, chin, jawline, and other parts of the face, while providing a bronze look to the face increases the demand further. Moreover, influence of the emerging trend of different facial looks everyday amongst the youngsters is anticipated to fuel the market growth.
Grand View Research has segmented the global face bronzer market on the basis of product type, end user, and region:
Face Bronzer Product Type Outlook (Revenue, USD Billion, 2015 - 2025)
·         Powder
·         Cream/Liquid
·         Sticks
Face Bronzer End User Outlook (Revenue, USD Billion, 2015 - 2025)
·         Men
·         Women
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.



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