Future Of Baby Shampoo And Conditioner Market With CAGR Growth Forecast Till 2025 |Grand View Research, Inc



The global baby shampoo and conditioner market size is expected to reach USD 6.8 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 5.1% over the forecast period. The market growth is attributed to rising birth rate, growing expenditure on baby care products, increasing purchasing power, and rapid urbanization. Moreover, the need to remove flakes, prevent scalp infection, and combat tangle and knots in baby’s hair is a key factor driving the market.
Increasing literacy rate and growing working women ratio are increasing the awareness among the consumers to differentiate the usage of products for baby grooming. Moreover, due to rising concerns among parents over baby’s health and hygiene, manufactures are focusing on fulfilling the need and demand of the consumers.
Working women are the prime customers for the purchase of shampoos and conditioners. Softness, suitability, anti-bacterial properties, and pleasing fragrance are the factors on which manufacturers are focusing to add more value and credibility to the product. This, in turn, influences the purchasing and spending decision of the consumers.
Key players operating in the market include Johnson & Johnson, The Himalaya Drug Company, Unilever, Burt’s Bees, Beiersdorf, L’Oreal, Mothercare, Earth Mama Angel Baby, Beiersdorf, and Weleda. Large consumer goods companies have recognized the robust potential of the market and are seen entering the market. They have been continuously modifying products and their proposition. For instance, tear free has evolved as one of the highly recognized shampoos for hustle free bathing. Brands like Curatio, Chiccio, and Johnson & Johnson have marketed their products using the same element.
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Parents are using shampoo and conditioner to remove the tangles and knots in baby’s hair, which may lead to hair fall. Shampoo and conditioners help in nourishing and hydrating baby’s hair. Parents are inclined towards purchase of shampoo and conditioner that are suitable for all types of hair, which is acting as a major trend in the market. Due to rising concerns of parents over baby’s health and hygiene, manufactures are focusing on fulfilling the need and demand of the consumers.
However, presence of harmful chemicals such as phthalates and formaldehyde in shampoos is acting as a restraint to the growth of the market. Innovation, regulation standards, and marketing are the challenging issues for manufacturers while launching products in the market. Affordability, easy availability, and low awareness about presence of harmful chemicals for the baby’s skin among consumers in rural areas are boosting the growth of non-organic segment.
Further key findings from the report suggest:
·         By type, the organic segment is expected to witness the fastest growth in the forecast period owing to its health benefits and vitamin boosted products
·         Asia Pacific held the largest market share in 2018. It is expected to witness the fastest growth over the forecast period due to growing disposable income in developing economies such as China and India, along with increasing birth rate
·         Some of the key players operating in the global baby shampoo and conditioner market areJohnson & Johnson, The Himalaya Drug Company, Unilever, Burt’s Bees, Beiersdorf, and L’Oreal.
Consumers prefer to use an organic shampoo for their kids, making sure that babies are not exposed to any kind of dangerous chemicals. This factor is positively influencing the growth of organic shampoo and conditioners. However, manufacturers are highlighting factors such as 'gentle bath'.
Most product endorsements focus on the softness of baby skin and its incompatibility with the products used on grownups. Thus, mild shampoos have become one of the sought after products and brands including Himalaya, Natural, and Mee Mee have used it to propose some of their products. These promise to keep the baby’s hair moisturized for better and healthy growth. Inclusion of specific herbs has also been appreciated by the brands. Chamomile is one such herb that is included in baby shampoo, Centaphil. The product is expected to bring soothing effects of centaphil.
Manufacturers are focusing on these factors to add more value and credibility to the product, thus influencing the purchasing and spending decision of the consumers. For instance, Johnson's Head-to-Toe baby wash and shampoo is the most popular among consumers and is currently at no.1 position in hospitals in U.S. Moreover, the brand claims that it is paraben-free, phthalate-free, no more tears formula, and is as gentle as water on the baby’s eyes.
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By type, the market is segmented as organic andnon-organic. Non-organic baby shampoo and conditioner accounted for the largest market share in 2018 and is expected to be maintain its lead over the forecast period. Affordability, easy availability, and low awareness about presence of harmful chemicals for baby’s skin among consumers in rural areas are a few factors driving the segment. However, growing awareness among parents and strict government regulations are declining the growth of non-organic products.
Consumers prefer to use an organic shampoo for their kids, making sure that babies are not exposed to any kind of dangerous chemicals. This factor is positively influencing the growth of organic shampoo and conditioners. Vitamin-boosted products and baby shampoo with the inclusion of herbal shampoo, herbal anti-dandruff shampoo, aloe vera shampoo, tearless shampoo, and shampoos for eczema, cradle cap, and many other products are available in online stores at a highly affordable cost. Growing consumer preference for quality and safe products over price is another trend boosting the growth of organic shampoo and conditioner.
Grand View Research has segmented the global baby shampoo and conditioner market on the basis of type, distribution channel:
Baby Shampoo And Conditioner Type Outlook (Revenue, USD Million, 2015 - 2025)
·         Organic
·         Non-organic
Baby Shampoo And Conditioner Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
·         Online
·         Offline
By distribution channel, the baby shampoo and conditioner market is segmented into online and offline. Offline distribution channel held the largest market share in 2018. Increasing spending on baby care products is directly influencing the shelf space of the stores. Supermarkets, hypermarkets, and modern stores are devoting entire areas by labeling it “baby care center.” Consumers prefer to purchase these products from drug stores, pharmacies, and health and beauty specialty stores, where they get consulting and assurance of purchasing an appropriate product.
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.


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