How Much Revenue Breakfast Cereal Market Will Generate Globally Till 2025? |Grand View Research, Inc.


The global breakfast cereal market size is expected to reach USD 54.31 billion by 2025, according to a new report by Grand View Research, Inc., progressing at a CAGR of 4.3% during the forecast period. Growing adoption of convenience foods and rising health consciousness are likely to augment the demand for breakfast cereals over the forecast period.
Surging demand for on-the-go breakfast options such as biscuits and cereal bars is anticipated to stoke market growth. Besides this, expanding base of health-conscious consumers and rising purchasing power are estimated to provide a fillip to the market. In recent times, a large number of consumers are focused on reducing calorie intake by cutting down their portion sizes and replacing traditional breakfast options with breakfast cereals. Moreover, rise in vegetarianism is influencing the market positively. With increasing demand for breakfast cereals, manufacturers are adopting newer technologies and equipment to enhance shelf life of products. Innovative enzyme technologies and bioprocessing coupled with high-pressure processing technology are being utilized to improve the overall safety, quality, and nutritional traits of oats-based foods.
The market is highly competitive. Key participants are engaged in forward and backward integration in the value chain. These include Marico Limited; B&G Foods Inc.; Bagrrys India Ltd.; Kellogg Company; General Mills, Inc.; Nestlé S.A.; and Pepsico, Inc.
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Consciousness among people to consume healthy products, mostly in western countries, plays a vital role in generating demand. Rising awareness among people in emerging economies regarding health benefits associated with breakfast cereals is poised to create ample opportunities for new market entrants.
Breakfast cereals are distributed across the globe through three primary channels including supermarkets, convenience stores, and e-commerce. Supermarkets dominated the market in 2016 and held over 51.0% of the overall revenue. They offer tremendous benefits such as wide display, huge product lines, attractive product pricing, product promotions, and replacement options.
Further key findings from the report suggest:
  • Global sales of breakfast cereals are projected to reach 9.5 million tons by 2025 and exhibit a CAGR of 3.8% during the forecast period
  • In terms of revenue, the ready to eat cereals segment is expected to register a CAGR of 3.8% over the forecast period
  • Supermarket distribution channel dominated the global market with a share of over 50% in 2016. E-commerce distribution channels are increasingly attaining attention in emerging economies owing to rising penetration of internet and mobile phones
  • Asia Pacific is likely to experience the highest CAGR of 7.0% in terms of revenue during the forecast period. Surging demand for breakfast cereals in the region can be attributed to rising geriatric population in Japan, China and Singapore and increasing disposable income and improving healthcare infrastructure in China, India, and Malaysia
  • The market is highly competitive with presence of established market players such as B&G Foods, Inc.; Marico Limited; Bob's Red Mill Natural Foods, Inc.; Bagrrys India Limited; and PepsiCo, Inc.
  • The Kellogg Company, Nestle SA, and Cereal Partners Worldwide, which is a joint venture between Nestle CPW and General Mills Inc., are working into a collaborative agreement along with the Australian Government and other public health groups to promote incorporation of healthy and nutritious food into diets of Australians.
Breakfast cereals are available in different variety, but the essential ingredient is grains. Commonly used grains include oats, rice, barley, wheat, and corn. Few hot cereals such as oatmeal does not comprise any other ingredient while other variants may include coloring agents, yeast, salts, minerals, vitamins, sweeteners, and food preservatives.

Palm oil is a vital ingredient utilized in the processing stage. Sweeteners used in the manufacturing of breakfast cereals include malt, which is obtained from barley, brown sugar, white sugar, and corn syrup. A few natural cereals are also sweetened with concentrated fruit juices. A large variety of flavors is often added, including cinnamon, chocolate, spices, and fruit flavors. Other types of ingredients incorporated to enhance the flavor includes dried fruit, nuts, and marshmallows. Moreover, essential vitamins and minerals are also added to them to replace those nutrients that are lost during the process of cooking.
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https://www.grandviewresearch.com/press-release/global-breakfast-cereal-market
Grand View Research has segmented the global breakfast cereal report on the basis of product, distribution channel:
Breakfast Cereal Product Outlook (Volume, Kilotons; Revenue, USD Million, 2014 - 2025)
  • Ready-to-eat (RTE)
  • Hot cereals
Breakfast Cereal Distribution Channel Outlook (Volume, Kilotons; Revenue, USD Million, 2014 - 2025)
  • Supermarket
  • Convenience Stores
  • E-Commerce
  • Others
Emerging economies are witnessing a paradigm shift in the purchasing behavior and eating habits of customers. Rapid urbanization and growth of middle-class population in these economies are resulting in changing lifestyle and growth in demand for on-the-go options of meals. As cereals are considered to offer numerous health benefits and are easy to prepare, they are witnessing augmented demand from consumers worldwide.
Demand for breakfast cereal is restrained by huge availability of alternatives. Most consumers prefer consuming eggs, smoothies, frozen waffles, yogurt, sausage, puddings, and other traditional breakfasts, which are healthier and are made up of fresh ingredients. Moreover, easier availability of convenient low-cost and nutritious meal options is posing a threat to the demand for cereals. Few health-conscious consumers tend to prefer other breakfast alternatives on account of presence of sugar as well as other food preservatives, which are added to improve the shelf life of these products.
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.

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