Know More About “Aftershave Lotions & Creams Market 2019-2025” Growth Worldwide…..|Grand View Research, Inc.


The global aftershave lotions and creams market size is anticipated to reach USD 2.2 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 4.4% over the forecast period. Product innovations such as introduction of aftershave lotion with natural and organic ingredients is a key factor driving this market.
Every consumer wants multifunctional products that will help in nourishing skin and soothing irritation. The companies are reducing alcohol concentration and are adding natural ingredients such as caffeine, plant extract, and essential oil that help in reducing irritation and provide moisturizing effect. Similarly, some companies are offering multifunctional products such as antiaging technology, which helps in reducing wrinkles and promoting texture. Increasing product availability of technological advanced products is fueling demand for post shave lotions and creams.
Lotions and balm held a leading share of 67.2% in 2018. Increasing penetration of innovative products in developed countries such as India, China, and Brazil is a main factor driving this segment. Moreover, urge to look good and confident has led to an increase in spending on male grooming products. According to statistics, Indian men spend around 40 minutes on grooming. An average man spends around 12 minutes grooming his face, 14 minutes on hair, and 16 minutes on body. Rising awareness regarding grooming and hygiene is expected to have a positive impact on growth of the market.
The global market is highly competitive in nature due to presence of top players including Procter and Gamble and Unilever. Some of the other key players operating in the market are Beiersdorf; Godrej Consumer Products Limited; L’Oréal; Colgate-Palmolive Company; Coty Inc.; D.R. Harris & Co Ltd.; Vi-john Group; and Herbacin cosmetic GmbH.
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https://www.grandviewresearch.com/industry-analysis/aftershave-lotions-creams-market/request/rs4
The e-commerce segment is anticipated to expand at the fastest CAGR of 5.4% over the forecast period. Increasing penetration of smartphone, exposure to digital media, and growing middle class population are expected to have a positive impact on the sales of post shave products through online channel. Expansion of pureplay giants such as Amazon and Nykaa in India and China and incorporation of same day delivery system by these players are expected to fuel purchase of aftershave lotions and balm through the online channel.
Further key findings from the report suggest:
  • North America is anticipated to witness significant growth from 2019 to 2025 owing to shifting consumer preference from conventional towards modern lifestyle
  • The e-commerce segment in India was valued at USD 0.2 million in 2018 due to rise in popularity of male grooming products among consumers
  • Asia Pacific is anticipated to expand at the highest CAGR of 6.5% over the forecast period
  • The global aftershave lotions and creams market is highly competitive in nature due to presence of top players such as Procter & Gamble and Unilever.
The product is alcohol free and contains vitamin E and chamomile, which provides immediate skin relief, hydrates skin, and protects from irritation. Some companies are offering products with antiaging technologies as these products helps in making the skin look youthful and promoting a healthy texture. Increasing product visibility of such innovative products will help in the growth of this market over the forecast period.
Post shave products are formulated to disinfect freshly shaved skin. Most products contain alcohol that provokes irritation, dehydrates skin, and even accelerates skin ageing. Since, these products are used on a daily basis, men with sensitive skin may suffer from disorders such as skin rash and acne.
Since, consumers are becoming aware of harmful effects of synthetic chemicals used in after shave lotions, owing to which, consumers are shifting their preference from chemical to natural and organic ingredients, as these products are safer to use. As a result, many vendors started using natural ingredients such as green tea extracts, cucumber oils, and caffeine in their products as they help in nourishing skin.
Browse Press Release of this report:
https://www.grandviewresearch.com/press-release/global-aftershave-lotions-creams-market
The lotion and balm segment held a leading share of 67.2% in 2018 and is expected to witness the highest growth from 2019 to 2025. As these products are designed to use after wet shave to smooth, moisturized, and nourish skin, owing to which their demand is growing, especially in developing countries including China, India, and Brazil. Moreover, increasing product availability and rising spending on grooming are expected to augment product demand over the forecast period.
The segment is driven by rapid urbanization across the globe, increasing importance of personal grooming habits, and growing middle class population over the forecast period. In addition, these products are gaining popularity among millennials, which, in turn, is expected to provide growth opportunity over the forecast period.
Grand View Research has segmented the global aftershave lotions and creams market by product, distribution channel:
Aftershave Lotions & Creams Product Outlook (Revenue, USD Million, 2015 - 2025)
  • Lotions & Balm
  • Splash
Aftershave Lotions & Creams Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
  • Supermarket/Hypermarket
  • Convenience Store
  • Pharmacy
  • E-commerce
  • Others
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.


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