Medicated Shampoo Market To Hit Value $14.8 Billion By 2025 |Grand View Research, Inc.



The global medicated shampoo market size is expected to reach USD 14.8 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 3.0% over the forecast period. Rising concerns over hair related issues, growing consumer inclination towards hair maintenance, and new formulated product launches on a global level are projected to remain prominent market trends. Furthermore, rising awareness of maintaining beauty among working class adults in emerging economies including China, India, and Vietnam is projected to upscale the requirements of medicated shampoo over the next few years.
North America accounted for more than 30.0% share of the overall revenue in 2018. Strong foothold of hair care companies including Johnson & Johnson Consumer Inc. and Proctor & Gamble through extensive distribution networks in U.S. and Canada is expected to provide high market visibility of medicated shampoo. Furthermore, shifting inclination towards organic shampoo as a result of rising concerns over hazardous effects associated with the synthetically derived chemical ingredients is likely to force industry participants to incorporate natural extracts such as neem, strawberry, and other fruit flavors in the formulation of finished goods.
Key players in this market include Procter & Gamble; Coty Inc.; Johnson & Johnson Consumer Inc.; Avalon Natural Products; Himalaya Herbal Healthcare; Sanofi-Aventis Groupe; and Summers Laboratories Inc. In March 2017, Procter & Gamble launched a new product under the brand name, Head & Shoulders Men Ultra, which promises to deal with various hair problems such as excess oily scalp and helps in instant clean scalp, removing flakes, and rejuvenating hair texture.
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Dandruff and seborrheic dermatitis treatment generated a revenue of USD 3.1 billion in 2018. These products are used to remove the white flakes, reduce itchiness, and remove dead skin to give a clear and clean scalp. Rising concerns over anti-dandruff and excess oil control among the buyers have enabled the manufacturers to customize the products accordingly to meet desired specifications given by users.
Further key findings from the study suggest:
·         By treatment, psoriasis is expected to reach USD 2.5 billion by the end of 2025. The head lice treatment accounted for 21.5% share of the global medicated shampoo market revenue in 2018
·         The online channel generated a revenue of USD 2.8 billion in 2018
·         Asia Pacific is expected to witness the fastest CAGR of 3.5% from 2019 to 2025.
In March 2017, Proctor & Gamble launched six-variants of anti-dandruff shampoos under the brand name, “Head & Shoulders Men Ultra”. These products are manufactured by using the high performance boosters including mint and caffeine, which are available in six variants including Total Care, Instant Scalp Relief, Max Oil Control, Hair Booster, Sports Fresh, and Old Spice.
Hair related problems are escalating owing to long exposure to sunlight or UV rays, unhealthy eating habits, unhygienic atmosphere, and presence of other dangerous chemicals. As a result, these trends have propelled the manufacturers to launch new products in the form of medicated shampoos that can provide a reliable solution. Medicated shampoo is also used in treating fungal infection of scalp, conditions like stubborn dandruff, and to control itchy and flaky scalp.
Launch of new advanced medicated shampoos is gaining popularity among many youngsters, thereby drawing more demand for these products. Given the fact that these products offer many benefits, people of different age groups are getting lured to deal with their hair related problems. Rising awareness regarding the importance of healthy hair, which defines an individual’s personality, is pulling in more attention towards these products and ultimately increasing the demand for shampoo. Eventually, popularity and consumer preference for medicated shampoos are increasing due to the fruitful results offered by them.
Medicated shampoos containing selenium sulfide, coal tar, zinc pyrithione, and salicylic acid are often used to treat dandruff and sebborheic dermatitis. Selenium sulfide is effective in treating itchiness and white flakes caused by severe dandruff, whereas zinc pyrithione not just reduces dandruff but also adds a pleasant smell to the hair. These products are also useful in treating psoriasis, a condition in which thick and red scaly patches are visible all across the scalp. Presence of coal tar significantly reduces the rapid growth of skin cell that causes psoriasis and inflammation.
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Medicated shampoos have also yielded results in treating tinea captis, a scalp ringworm, that sometimes causes severe, inflammatory, and painful mass called kerion on the scalp. Shampoos containing 1% or 2% ketoconazole are used to reduce this fungal infection and restore original scalp conditions. Shampoos with authentic medicinal properties are capable of eliminating the head lice. Products that contain permethrin and pyrethrin have the potential to kill head lice that damages the scalp and hair conditions. Medicated shampoos comprising salicylic acid and lactic acid are also used to treat many allergic reactions, dryness, and redness and soften hair texture.
Grand View Research has segmented the global medicated shampoo market on the basis of treatment, distribution channel:
Medicated Shampoo Treatment Outlook (Revenue, USD Billion, 2015 - 2025)
·         Dandruff & Sebborheic Dermatis
·         Psoriasis
·         Tinea Captis
·         Head Lice
·         Allergic Reactions
Medicated Shampoo Distribution Channel Outlook (Revenue, USD Billion, 2015 - 2025)
·         Hypermarkets/Supermarkets
·         Convenience Stores
·         Online
Hypermarkets/Supermarkets generated a revenue of USD 5.6 billion in 2018. Increasing number of supermarkets in developing economies including India and China as a result of supportive investment policies by the domestic governments for offline retail firms is expected to remain a favorable factor for the segment growth.
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.




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