Personal Care Wipes Market Rising With Growth In New Technology Trends Research By 2025


The global personal care wipes market size is expected to reach USD 23.1 billion by 2025, expanding at a CAGR of 5.6%, according to a new report by Grand View Research, Inc. Several characteristics such as convenience, performance, ease of use, time saving, disposability, safety/regulation, and consumer-centric aesthetics are driving product demand. Moreover, growing population andhygiene awareness are the key factors responsible for the market growth.
Sudden rise in the infant population, rapid growth in urbanization, high disposable income of female consumers, and surge in hygiene consciousness among consumers are having a positive impact on the market growth. Over the past one decade, various kinds of wipes have been introduced such as intimate, wet, flushable, feminine, and scented owing to their diversified applications. Growing concerns pertaining to beauty among men and women and constant increase in air pollution are also driving the demand for the products.
Some of the key players in this market are Edana, Diamond Wipes, Medline Industries, Procter & Gamble Company, and Edgewell Personal Care Company. Other prominent players are Honest Company, Pluswipes, Rockline Industries, and Kimberly-Clark Corporation. High to moderate entry barriers due to presence of various brands and rapid innovation in the product line are anticipated to assert high competition among major manufacturers.
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Convenience and effectiveness of these products have slowly diminished the usage of traditional cleansing means. Facial and hand and body wipes are of various kinds, such as wet, hygienic, intimate, and fragrance. Wet wipes are the perfect solutions in many life situations. They can be used as a cleaning tool frequently during water scarcity and unavailability, which is a serious problem in many countries. Additionally, portability of these variants enables all types of users to easily maintain and raise personal and environmental hygiene standards and eventually reduce the risk of cross contamination.
Further key findings from the study suggest:
  • In terms of revenue, the baby wipes segment is projected to expand at a CAGR of 5.5% over the forecast period
  • Products sold through the convenience stores accounted for 30.4% share of the overall revenue in 2018
  • S., China, Germany, Brazil, and South Africa are the major countries with the largest market in their respective regions.
Baby wipes accounted for the largest market share with 30.9% in 2018. Growing urbanization is one of the major factors that offer considerable growth potential to various developing countries of Africa and Asia Pacific. Though the baby wipes market is a mature market, but price remains one of the major competitive factors in this product segment, thereby providing enough space for the major companies to enter in this market.
Facial and hand and body wipes are the other two segments that accounted for the maximum share. They consist of various kinds of wipes including wet, hygienic, intimate, and fragrance. Wet wipes are the perfect solutions in many life situations. They can be used as a cleaning tool very often during water scarcity or unavailability, which is a serious problem in many countries. This is one of the reasons for faster growth of this segment.
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North America emerged as the largest regional market in 2018 owing to growing demand in hygiene and household applications. In 2018, U.S. was the largest market accounting for 61.0% share due to growing demand by the U.S. population for the products that can provide convenience, save time, and still give the same cleaning result. Cost of raising a baby is high in U.S. as baby diapers and wipes are used frequently when taking care of a baby. Due to scarcity of water in many places of U.S., wipes are often used for the purpose of cleaning in restaurants, hotels, and washrooms, thereby making it the largest market.
Grand View Research has segmented the global Personal Care Wipes market on the basis of product type, distribution channel:
Personal Care Wipes Product Type Outlook (Revenue, USD Billion, 2015 - 2025)
  • Baby
  • Facial & Cosmetic
  • Hand & Body
  • Flushable
  • Others
Personal Care WipesDistribution Channel Outlook (Revenue, USD Billion, 2015 - 2025)
  • Supermarket/Hypermarket
  • Convenience Stores
  • Pharmacy
  • E-commerce
  • Others
Convenience and effectiveness of this product have slowly diminished the usage of the traditional cleansing means. Additionally, portability of wet wipes enables all types of users to easily maintain and raise personal and environmental hygiene standards and eventually reduce the risk of cross contamination. Baby wipes have been in the market for the longest time due to their widespread usage. They are considered to be a convenient, portable, and hygienic way to keep babies clean.
The feminine hygiene wipes are newer entrants in the market and their benefits for improving quality of life are well recognized by women who use them for hygiene and convenience. Various companies in this space are trying to gain their market share thorough new innovations and approaches. On the similar business model, Biossance has developed an advanced product called Squalane + Antioxidant Cleansing Cloths. These kind of alcohol-free and biodegradable products are intended to remove long wear makeup, condition lashes and brows, and hydrate skin easily.
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.




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