Plano Sunglasses Market To Grow Enormously with Size Worth $19,944.3 Million By 2020 |Grand View Research, Inc.


The global plano sunglasses market is expected to reach USD 19,944.3 million by 2020, according to a new research report by Grand View Research, Inc. High-end products which are sold at premium prices are expected to contribute to industry growth. Grand View Research also observes that growing awareness regarding the importance of protecting the eyes from harmful UV radiation is expected to be a key driving force for the market.
Polarized sunglasses accounted for just over 20% of the overall shipments in 2012; the segment is expected to gain market share over the forecast period. In terms of lens material, CR-39 is expected to continue leading the market over the next few years. Polycarbonate is also expected to witness growing demand, and the market for sunglasses with these lenses is expected to grow at a CAGR of 8.2% from 2013 to 2020. Usage of Rx sunglasses and sunglass clips by a large percentage of the population to serve the purpose of vision correction is expected to be a restraint for the market on a global scale.
Major brands include Ray-Ban, Oakley, Persol, Vogue Eyewear, etc. The company follows a vertically integrated structure of design-production-distribution. Direct control over the production platform has driven innovation and optimized costs, while direct distribution has helped it better understand end users’ needs. Safilo Group S.p.A. owns Polaroid, a key brand in the polarized sunglasses space. Other key companies operating in the market include Marcolin Eyewear, Marchon Eyewear, Charmant Group, and De Rigo S.p.A. among others.
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This report analyzes the plano sunglasses industry on a global level. Plano sunglasses have been defined as sunglasses that are fitted with non-prescription lenses, and thus are not used for vision correction. They are mainly used for aesthetic purposes and for protecting the eyes against harmful ultraviolet (UV) rays. Scientific studies show that exposure of the eyes to UV rays over a period of time makes them susceptible to developing a cataract and may also cause damage to the retina. According to the American Optometric Association, prolonged exposure to solar radiation increases the risk of macular degeneration, which can be combated by wearing sunglasses with high eye protection factor (EPF). Therefore, growing awareness among the general population regarding the importance of protecting the eyes is the key driving force for the market. Additionally, majority of the overall market revenue is contributed by high-end products which are sold at premium prices. The global plano sunglasses market was valued at USD 10.82 billion in 2012, and is expected to grow at a CAGR of 8.0% from 2013 to 2020. In terms of volume, global shipments were estimated to be 285.5 million units in the year 2012. Growing demand for fashionable products across the globe is one of the key factors for expected market growth. Companies operating in the market have been focusing on enhancing their distribution network in order to cater to a large number of end users.
Further key findings from the study suggest:
  • The global market for plano sunglasses was estimated to be USD 10,828.0 million in 2012, and is expected to grow at a CAGR of 8.0% from 2013 to 2020
  • In terms of volume, plano sunglasses shipments are expected to reach 394.8 million units by 2020
  • North America is expected to dominate consumption through the forecast period. The market in Europe is expected to generate the highest revenue despite lower shipments on account of high selling prices of plano sunglasses in the region. It is expected to be valued at USD 7,051.5 million in 2020.
  • Asia Pacific is expected to be the fastest growing regional market in the coming years, which can be attributed to the increasing user base and dense population. Growth in purchasing power and disposable income are expected to help the market grow at a CAGR of 10.1% in terms of revenue from 2013 to 2020.
  • The global market is consolidated in nature, and key participants Luxottica Group S.p.A. and Safilo Group S.p.A. have been entering into merger and acquisition activities to gain market share and expand their brand portfolio. Establishment of an efficient distribution network is of the utmost importance in order to ensure strategic advantage and remain competitive. Other companies operating in the market include Marchon Eyewear, Marcolin Eyewear, De Rigo S.p.A., Charmant Group, etc.
One of the major restraining factors for the market is the vast majority of the population afflicted with visual deficiencies such as myopia (nearsightedness) and hyperopia (farsightedness). A large percentage of these users rely on spectacles, which adversely affects demand for plano sunglasses. Additionally, in order to serve the dual purpose of vision correction and adequate protection of the eyes, prescription sunglasses are used. However, the impact of this restraint is expected to reduce in the coming years, due to growing adoption of contact lenses and permanent vision correction procedures. For example, LASIK (Laser-Assisted In Situ Keratomileusis), a surgical procedure aimed at reducing dependency on eyeglasses or contact lenses has witnessed growing acceptance in the recent past. The propensity of this procedure to improve the quality of life of end users is expected to favorably impact the plano sunglasses market over the forecast period. Increasing wearer base coupled with growth in purchasing power among end users is also expected to fuel overall industry growth. The market value chain comprises component (lens frames, etc.) manufacturers, plano sunglasses suppliers as well as distributors or retailers.
End users are gaining awareness regarding the importance of protecting their eyes, and are opting for polarized sunglasses despite their high selling price. Growing trend towards polarization, particularly in the high-end price segment, is expected to contribute significantly to market revenue. This segment accounted for approximately 20% of the overall market in 2012 and is expected to exhibit considerable growth in the coming years, with an estimated CAGR of 4.6% from 2013 to 2020.
Browse Press Release of this report:
https://www.grandviewresearch.com/press-release/global-plano-sunglasses-market
Normal non-polarized sunglass lenses only help in reducing the amount of visible light entering the eye. Polarized sunglasses are used for improving visual acuity and enhancing vision. Using vertically aligned filters, unwanted horizontally polarized light is blocked and useful vertical light is allowed to enter through to the eye. Polarizing lenses are manufactured using techniques such as vacuum forming, injection molding, and casting. Polaroid Eyewear also uses a technique called press-polishing forming. The resultant lenses are optically correct since they are thicker at the center and taper towards the edges. The company’s Polaroid PTX4000 lenses meet international standards including the European EN1836, Chinese GB10810, American ANSI Z80.3 and Australian AS/NZS1067. However, polarized lenses are not recommended in the aviation environment since they can reduce the visibility of instruments that incorporate anti-glare filters.
Grand View Research has segmented the global plano sunglasses market on the basis of lens type, lens material:
Plano Sunglasses Lens Outlook
  • Polarized 
  • Non-Polarized 
Plano Sunglasses Lens Material Outlook
  • CR-39 
  • Polycarbonate 
  • Polyurethane
  • Others (Glass, Nylon, etc.)
Lens materials include CR-39 or allyl diglycol carbonate (ADC), polycarbonate, polyurethane, and others such as glass and nylon. Consumers have been focusing on using high quality lenses which are not prone to breaking or cracking upon impact. CR-39 was the most commonly used material in 2012, primarily on account of its durability and cost effectiveness. It accounted for 40.8% of the overall market share in the same year. Polycarbonate lenses provide superior impact resistance and are lightweight; however, they suffer from drawbacks including lower scratch resistance and reduced optical clarity as compared to other materials
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.



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