Portable Media Player Market RisingPortable Media Player Market Rising With Growth In New Technology Trends Research By 2025 With Growth In New Technology Trends Research By 2025



The global portable media player market size is anticipated to reach USD 27.80 billion by 2025. It is projected to register a CAGR of 4.0% during the forecast period. The top notch features of the products such as high video and audio quality, compatibility, flexible storage capacity, ease of use, and portability among others, are anticipated to drive the demand.
Portable media players can be easily connected through Wi-Fi, Bluetooth, and USB, which makes them compatible with a number of devices. With advancements in technology and rise in Internet of Things devices, the demand for portable media players is increasing. For instance, modern and luxury cars are coming up with portable audio and video players which can store large amount of data and can also be connected to the mobile phones. Archos 35 vision 8GB, is a portable media player, suitable when travelling for long hours as it has long battery life, 8GB storage capacity, light weight, and other features.
The video portable media player is anticipated to expand at a CAGR of 4.1% from 2015 to 2025. The inclination of consumers towards video entertainment such as series, movies, and music videos is accelerating the segment growth. For instance, Archos recently launched a range of portable media players ARCHOS Hello with audio visual connectivity.
The market is led by the players such as Apple Inc.; Samsung; Creative Technology Ltd.; SanDisk Corporation; Sony Corporation; Archos; Microsoft Corporation; Koninklijke Philips N.V.; Coby Electronics Corporation; Cinepal; among others.
Key players focus on product innovation to attract consumers. Increasing demand from developing economies is anticipated to create business opportunities for the major companies. New product launch is one of the major strategies adopted by the companies to gain significant market share.
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On the basis of distribution channel, the offline category held the largest share of 77.22% owing to the benefits of the product such as real time purchase. Availability of a wide range of products from different brands and guidance from sales executive on choosing the best product can further drive the demand. For instance, Chroma is the leading retailer of consumer electronics in India. Currently there are 125 stores in 28 cities in India, offering variety of portable media players, with Saregama Carvaan being the most popular portable audio player.
Further key findings from the report suggest:
·         Hypermarket and supermarket distribution channel held the largest market share of more than 30% in 2018, due to the ability of real time purchase, different brands to choose from, and guidance from sales executive on choosing the best product
·         Audio player media type segment held the largest market share of over 57% in 2018 and is anticipated to witness significant growth over the forecast period
·         The portable media player market is led by players such as Apple Inc.; Samsung; Creative Technology Ltd.; SanDisk Corporation; Sony Corporation; Archos; Microsoft Corporation; Koninklijke Philips N.V.; Coby Electronics Corporation; and Cinepal, among others
Developing countries such as India and China are expected to be lucrative markets for the launch of new entertainment products. Rise in disposable income and high demand for entertainment and music are encouraging consumers to spend on high-entertainment products. For instance, Saregama Caravaan is a portable audio player with features such as built-in speakers, 5000 Hindi songs, and extended battery life. The music player is gaining popularity among all age groups due to the preference of consumers towards listening old tunes. In 2018 alone, 389,000 units of Caravaan were sold.
With advancement in technology, the rise in usage of mobile devices such as smartphones and tablets with similar and additional functionalities is impacting the growth of portable media players market. The usage of smartphones is expected to grow over the forecast period which might be a major challenge in the forthcoming years.
The portable audio players held the largest market share of 57.29% in 2018. The early developments in music recording technology and the rise in demand for music playing devices have been higher than those for video. Preference for listening to music in leisure time, mostly while working and travelling is projected to drive the demand for music playing devices. In Europe, the unit sales for portable audio devices was estimated between 184 million to 246 million units.
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The video segment is anticipated to expand at a CAGR of 4.1% from 2019 to 2025. The inclination of consumers towards video entertainment such as series, movies, and music videos via online sources namely Amazon Prime and Netflix is accelerating the segment growth. For instance, Archos has launched a range of portable media players named ARCHOS Hello, which can be used for watching videos, listening audio, and connecting to people along with other features.
Grand View Research has segmented the global portable media player market on the basis of media type, distribution channel:
Portable Media Player Media Type Outlook (Revenue, USD Billion, 2015 - 2025)
·         Audio
·         Video
Portable Media Player Distribution Channel Outlook (Revenue, USD Billion, 2015 - 2025)
·         Offline
·         Online
The online distribution channel is projected to register the fastest CAGR of 4.2% from 2019 to 2025. The increase in population and smart phone users along with ease of internet access and penetration of e-commerce are accelerating the growth. Moreover, many offline players are offering their product through the online channel as well. Apple, Samsung, Reliance Digital, and Chroma are some of the few companies that sell their products through both offline and online channels.
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.





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