Top Emerging Trends Of Electric Face Cleanser Market Progress Forecast 2025 |Grand View Research, Inc.



The global electric face cleanser market size is expected to reach USD 10.0 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 5.4% over the forecast period. The market is expected to witness significant growth due to increase in awareness related to skin health and beauty products.
Commercial electric face cleanser occupied the largest market share in 2018 owing to increasing number of people opting for salon-based beauty treatments. The geriatric population is more prone to problems like skin ageing, wrinkles, and skin elasticity, which has resulted in increasing preference for salon-based treatments. Major salons have been observed using latest machinery and devices to provide skin care treatments to their customers. This is expected to increase the consumption of electric face cleansers in salons and spas.
In addition, manufacturers are forming contractual alliances with branded and local salon brands to boost product sales. Personal electric face cleansers are expected to witness the fastest growth during the forecast period due to increase in consumption of at-home beauty devices. Benefits such as ease-of-use and cost effectiveness are anticipated to increase the demand for the product for personal use. This is expected to fuel overall market growth from 2019 to 2025.
The global market is highly concentrated with the market share occupied by few major global players. Acquisition of small-scale producers of electric devices by key beauty market leaders is a major trend observed in this market. Moreover, product innovation is another focal point for manufacturers to increase their product offering and attract consumers. However, due to lack of awareness of electric face cleansers, this market may witness slow growth in the under-developed countries of Central and South America.
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Electric face cleansers were majorly sold via offline channels in 2018. However, due to growth of e-commerce and digital marketing, online sales are expected to boost from 2019 to 2025. Moreover, rise in direct-to-consumer businesses like Nykaa and Purplle is expected to boost the sales via online channels during the forecast period. The online sales are also driven by websites of major manufacturers like Pixnor and L’Oreal. This is expected to increase online sales over the forecast period.
Further key findings from the study suggest:
·         By end use, the personal segment in electric face cleansers market is expected to ascend at a CAGR of 6.1% over the forecast period owing to increasing use of at-home beauty devices
·         L’Oréal acquired Clarisonic, a market leader in sonic skin care devices and technology. This acquisition expanded L’Oréal’s brand portfolio and enabled the company to enter into the skin care device market
·         Pixnor launched a 7-in-1 electric face cleanser to increase its product offering. This face cleanser comes with 7 different types of brushes. These brushes serve different cleansing purposes such as cleaning, massaging, and exfoliation
·         In May 2016, Foreo launched its Luna electric facial cleanser. It is very small in size and easily fits into a purse or travel kit. This strategy was employed by Foreo to improve its product offering.
The offline channel occupied 84.1% share of the overall revenue in 2018. Consumers prefer testing electric appliances before use to check for any functional damages. Moreover, due to lack of awareness regarding the usage of these products, demos or tutorials are provided by offline channels to increase sales. In addition, offline channels provide post-sale services for electric products in case of damage during the warranty period. This is anticipated to positively influence the segment growth in the near future.
Manufacturers are setting up their own retail stores, kiosks, or salons across many countries to improve their market penetration, which is contributing to the growth of offline sales. Lakme launched its 400th salon in India. Consumers are anticipated to directly buy from such stores and salons due to the post-sale services provided by the companies. This is anticipated to boost the segment growth over the forecast period.
Browse Press Release of this report:
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Grand View Research has segmented the global electric face cleansers market on the basis of end use, distribution channel:
Electric Face Cleanser End Use Outlook (Revenue, USD Million, 2015 - 2025)
·         Personal
·         Commercial
Electric Face Cleanser Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
·         Online
·         Offline
The commercial segment accounted for 79.2% share of the global revenue in 2018. Major factor contributing to the segment growth is extensive usage of the product in skin treatments like bleach and facial in salons and spas. Most of the skin issues like loose skin, wrinkles, and dry skin patches are observed among the geriatric population. As a result, preference for salon-based skin treatments is increasing in this population. Moreover, product visibility of electric beauty devices is high in salons and spas, which is anticipated to fuel market demand during the projected period.
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.




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