U.S. Confectionery Market To Hit Value 52.6 Billion By 2025 |Grand View Research, Inc.


The U.S. confectionery market is expected to reach USD 52.6 billion by 2025, according to a new study by Grand View Research, Inc. The market is expected to witness growth, owing to product innovation and growing demand for US candies in international markets. Moreover, an accelerating growth in the number of consumers switching to healthy snacks is propelling market players to introduce innovation in their product portfolios.
Market players are constantly facing competition from the increasing healthy snacks market as the population of health-conscious consumers is growing each year. They are turning to fresh fruits, healthy snacks, diet food, and cereal bars, among other snack items. However, market players are observed introducing healthy protein bars, premium dark chocolates, and implementing cross-brand selling within the market to strengthen their market position.
The top four players in the market together constitute around 50% of the total market share. As a consequence, there is a tough fight between the market players to expand or retain their existing market share.
The market is highly fragmented with the presence of a few established players holding a significant market share in the market. Prominent players in the market include The Hershey Company, Mars, Inc., Mondelez International, Inc. and Nestle SA, among others.

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Market players are increasingly introducing new flavors and ingredients in their products to retain the interest of its consumers. Moreover, decreasing cocoa prices will help the chocolate manufacturers to have earned higher profit margin. While changing consumer consumption pattern has promoted the introduction of new distribution such as e-commerce websites. Thus, helping companies in expanding their reach.
Further key findings from the study suggest:
  • Gum segment is anticipated to grow at the highest CAGR of 7.3%, owing to the availability gums with sugar-free content and medicinal quality that helps avoid cavity, bad breath, and facilitates teeth whitening
  • Hypermarkets & supermarkets are expected to keep dominating the market and grow at a CAGR of 5.0% from 2017 to 2025. This can be attributed to the larger availability of confectionery variants at such stores.
  • Key industry participants in the market include Ferrero Group, The Hershey Company, Lindt North America, Ferrero Group, Mars, Inc., Nestle SA, General Mills, and Barcel S.A., among others.
Market players are observed introducing healthy snacks such as protein rich bars, dark chocolates with higher percentage of cocoa, and low-sugar content chocolates and chewing gums. Moreover, decreasing cocoa prices in the international market is also acting in favor of the market players.
The increasing development in demand for US candies internationally is primarily propelling demand for the market. Moreover, an accelerating growth in the number of consumers switching to healthy snacks is propelling market players to introduce innovation in their product portfolios.
Market players are constantly facing competition from the increasing healthy snacks market as the population of health-conscious consumers is growing each year. They are turning to fresh fruits, healthy snacks, diet food, and cereal bars, among other snack items. However, market players are observed introducing healthy protein bars, premium dark chocolates, and implementing cross-brand selling within the market to strengthen their market position.

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The chocolate segment acquired the largest market share in the U.S. confectionery market and was valued at USD 20,608.2 million in 2016. The segment is projected to maintain its dominance over the forecast period.
Chocolate segment showcased the highest penetration, owing to the introduction of dark chocolates, organic and alcohol flavored chocolates. In addition, companies operating in the market have introduced chocolates that comprise exotic nuts and fruits. Moreover, they have introduced protein bars and low sugar content chocolate bars.
Grand View Research has segmented the U.S. confectionery market based on types, and distribution types:
U.S. Confectionery Type Outlook (Revenue, USD Million; 2014 - 2025)
  • Chocolate
  • Sugar
  • Gum
U.S. Confectionery Distribution Type Outlook (Revenue, USD Million; 2014 - 2025)
  • Hypermarkets & Supermarkets
  • Convenience Stores
  • Food & Drinks Specialists
  • Drug Stores & Pharmacies
  • Others
The hypermarkets & supermarkets segment dominated the U.S. confectionery market and is expected to reach maintain its dominance in the market in the next eight years.
The primary reason for the dominance of hypermarkets & supermarkets in the U.S. confectionery market is the higher availability of variants in such locations. These stores comprise large space and experience high footfall as compared to other stores. Hence, they possess a larger share in the distribution type segment than other retail outlets.
However, others segment comprising wholesalers, supercenters, club stores, mass merchandisers, gasoline station, and other value stores are expected to witness significant demand. This can be contributed to the changing consumer behavior and changing marketing strategies of market players.

About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.


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