A Look into Anti-Wrinkle Products Industry……Deep Analysis…..



The global anti-wrinkleproducts market size is anticipated to reach USD 29.77 billion by 2025 registering a CAGR of 5.7%, according to a new report by Grand View Research, Inc. Growing geriatric population and rising disposable income are expected to propel the demand over the projected period. Asia Pacific has been the largest market for anti-wrinkle products. Rising awareness about physical appearance across countries, such as South Korea, Japan and India, have led to an inflated demand for anti-wrinkle creams and serums in the region. However, a major chunk of Asian population prefers natural and organic essential oils, such as sweet almond and geranium oil. Serums and oil-based products are witnessing high demand across the globe. Thus, manufacturers are focusing on the development of such products.
The Beauty and Personal Care (BPC) industry has witnessed a decline in the wake of the Covid 19 pandemic, but the impact is not as severe as seen in other industries. Although discretionary spending has reduced, the BPC market has witnessed a consumer behavioral shift towards safe and reliable products. Products that have a lower risk of contamination owing to automation and longer shelf lives helping the rationing of consumer supplies are expected to stand out in the near future. Brands are also focusing on improving their supply lines in terms of strengthening their E-commerce channel along with offering at-home wellness products, which are highly suited in this volatile business environment. Our team is diligently working towards accounting these factors in our report with the aim of providing you with the up-to-date, actionable market information and projections.
For instance, Kiehl’s introduced its night recovery concentrate, an elixir oil product infused with lavender oil to improve firmness and elasticity of the skin. Similarly, Clinique launched its repair serum suitable for all skin types to reduce puffiness and slower the aging process. Continuous product launches by the manufacturers with an aim to cater to various consumer-specific problems are expected to drive the growth of the global market. The industry is highly competitive in terms of product offerings and pricing. Major companies in the market are benefitted by their acknowledged buyer base and goodwill in the market. In recent years, the market has been experiencing several technological innovations, especially in the product formulation. Companies like L’Oreal, Innisfree, Allergen, Estée Lauder’s, and Beiersdof focus on improving the effectiveness of anti-aging creams, serums, etc. to attract more consumers.
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Further key findings from the study suggest:
·         Asia Pacific anti-wrinkle products market is said to witness the fastest CAGR of 6.3% from 2019 to 2025 owing to growing disposable income levels and geriatric population in the region
·         South Korea accounted for the highest market share in 2018 due to high R&D expenditure on technological advancements in the sector and consumer preference for organic products
·         European countries, such as Italy and Germany are also likely to register healthy growth over the forecast period due to growing geriatric population base
·         Hyper & supermarkets held the major share; while the online distribution channel will record the highest CAGR from 2019 to 2025 due to ease of payment and rise in digitalization of payments
·         Manufacturers are focusing on achieving optimum business growth by implementing strategies, such as M&A, joint ventures, capacity expansion, product development, promotion of key product brands, and increased R&D investments
The global anti-wrinkle products market size was valued at USD 20.25 billion in 2018 and is projected to witness a CAGR of 5.7% from 2019 to 2025. Rising geriatric population across the globe coupled with technological advancements in the cosmetic industry is expected to be the key factor propelling the market growth. Anti-wrinkle products are gaining traction as they have formulation well suited to slower the aging process. Major causes of wrinkles include the lack of essential nutrients in the body, exposure to UV light and pollution for higher duration, smoking, dehydration, drugs, along with other genetic factors.
APAC has the largest population in the world, which makes the region a huge market for anti-aging products. Countries, such as South Korea and Japan, are using advanced technologies in cosmetics products due to high R&D spending. Serums with higher absorbing capacity than lotions and oils like essential and elixir oils are witnessing the rising demand in the market.
Increased awareness about early ageing is fueling the products demand further. Consumers, especially in the age group of 25 to 40 years, spend a larger proportion of their disposable income on cosmetic products. Thus, to serve the rising demand, manufacturers are constantly launching various products and services. Rising popularity of online distribution channels is also contributing to the growth of this market.
Hypermarkets and supermarkets have the highest market share among other distribution channels. On the other hand, the online segment is projected to witness the highest CAGR from 2019 to 2025. Easy availability of products coupled with preference for digital payments has led to the growth of this segment.
The demand for serums is likely to expand at a CAGR of 6.4% from 2019 to 2025 owing to properties of serums, such as stimulating growth of cells and collagen production thereby reducing wrinkles. Oils, especially essential oils like geranium oil, have skin tightening properties. They also contains fatty acids, which are the necessary nutrients to help build healthy skin cells.
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Grand View Research has segmented the global anti-wrinkle products market on the basis of product, distribution channel, and region:
Anti-wrinkle Product Outlook (Revenue, USD Billion, 2015 - 2025)
·         Serums
·         Lotions
·         Oils
Anti-wrinkle Products Distribution Channel Outlook (Revenue, USD Billion, 2015 - 2025)
·         Online
·         Hypermarket & Supermarkets
·         Specialty Stores
·         Convenience Stores
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.




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