A Look into Men’s Wear Industry……Deep Analysis…..
The global men’s wear
market size is expected to reach USD 741.2 billion by 2025, according to
a new report by Grand View Research, Inc., expanding at a CAGR of 6.3% over the
forecast period. Growing importance of personal grooming among adults on
account of increased number of campaigns for maintaining formal as well as
casual styles on social media websites including Instagram and Pinterest is expected
to have a strong impact. Furthermore, these products have been gaining
increasing traction among the consumers on account of their frequent purchases
through e-commerce portals including Amazon and eBay as a selling medium.
Some of the key players operating in the
global men’s wear market are Adidas Group; Raymond Group; Calvin Klein; Gianni
Versace S.r.l.; Guccio Gucci S.p.A.; HUGO BOSS; LACOSTE; LEVI STRAUSS &
CO.; Nike, Inc.; RALPH LAUREN MEDIA LLC; and Tommy Hilfiger, LLC. Product
innovation is expected to remain a key strategy among the industry participants
in the near future.
Increasing number of fashion shows
across the globe including Paris, New York, London, Los Angeles, Rom, Milan,
Barcelona, and Berlin has made sure to garnish men’s fashion with apt attention
and publicity. Furthermore, some of the magazines including ZQ, Men’s Vogue,
Fantastic Man, and Nylon Guys are playing a crucial role in increasing
awareness among buyers.
Clothing or apparel held the largest men’s
wear market share in 2018 and is expected to remain a dominant segment over the
next few years. Product innovation by key manufacturing firms aimed at
targeting the consumers with their traditional values is expected to remain a
favorable factor for the industry growth. In January 2018, Raymond Group
launched Khadi products under the brand names, Ethnix and Next Look. These
brands will offer products such as shirts, trousers, long kurtas, short kurtas,
and bandh galas, which are available in a price range of INR 3,000 - 14,000.
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Asia Pacific is expected to register
the fastest CAGR of 6.6% from 2019 to 2025. High concentration of middle-class
population in the countries including China, India, Pakistan, and Bangladesh is
expected to remain a key driving factor. Furthermore, the number of working
class male adults using smartphones for purchasing their daily consumables is
increasing. This, in turn, expected to force the industry participants to
increase spending on the development of their e-commerce portals in order to
ensure the continuous revenue flow in the near future.
Further key findings from the report
suggest:
·
By product, the footwear segment
is expected to generate a revenue of more than USD 280 billion by the end of
2025
·
Online channel is expected to
expand at the fastest CAGR of 11.4% from 2019 to 2025
·
North America generated a
revenue of USD 148.5 billion in 2018.
The
global men’s wear market size was valued at USD 483.0 billion in 2018 and is
anticipated to expand at a CAGR of 6.3% over the forecast period. The growth of
the market can be attributed to increasing fashion consciousness among
millennial men. The designers have enhanced their focus on the masculine aspect
of the society owing to its potential for bearing higher prices.
A
boosted exposure to internet and e-commerce has improved the fashion
consciousness and availability of high-end brands and rare products. Over the
past few years, the companies have been targeting men’s wear as a result of
growing purchasing power in emerging economies including China and India. Along
with brands targeting men’s wear including Ralph Lauren, Burberry, and Armani,
recognized designers also view men’s wear as a market with immense potential.
Tom
Fords, Michael Kors, and Sean Combs are few brands that are focused on the
men’s wear segment. The styles and trends in the market have been constant for
a while and have not undergone many changes and a lot can be explored. Fashion
consciousness among men is increasing owing to the omnichannel route for
marketing fashion brands.
Fashion
shows across the globe including Paris, New York, London, Los Angeles, Rom,
Milan, Barcelona, and Berlin have made sure to garnish men’s fashion with apt
attention and publicity. Furthermore, fashion magazines such as ZQ, Men’s
Vogue, Fantastic Man, and Nylon Guys have entered the picture and are
contributing to the growth of men’s fashion and clothing.
The
clothing/apparel segment held the largest share of 44.7% in 2018. This product
category comprises upper wear, lower wear, sportswear, active wear, innerwear,
sleepwear, and ethnic wear. Upper wear includes jackets, coats, blazers, suits,
vests, shirts, t-shirts, polos, sweaters, jumpers, cardigans, hoodies,
sweatshirts, jerseys, tanks, thermals, and pullovers.
Lower
wear includes trousers, shorts, jeans, pants, tights, three-fourths, and
cargos. Growing application of sports apparel among adults as a result of
increasing health awareness among the working class population is expected to
have a positive impact on the men’s wear market growth. Furthermore, growing
importance of advanced apparel fortified with polymer composite materials
including Spandex is one of the prominent trends in the market.
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Press Release of this report:
Grand View Research has segmented the
global men’s wear market on the basis of product, distribution channel:
Men’s Wear Product Outlook (Revenue, USD Billion,
2015 - 2025)
·
Clothing/Apparel
·
Accessories
·
Footwear
Men’s Wear Distribution Chanel Outlook (Revenue, USD
Billion, 2015 - 2025)
·
Offline
·
Online
About Grand View Research
Grand View Research, Inc. is a U.S.
based market research and consulting company, registered in the State of
California and headquartered in San Francisco. The company provides syndicated
research reports, customized research reports, and consulting services. To help
clients make informed business decisions, we offer market intelligence studies
ensuring relevant and fact-based research across a range of industries, from
technology to chemicals, materials and healthcare.

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