A Look into Natural Household Cleaners Industry……Deep Analysis…..



The global natural household cleaners market size is expected to reach USD 7.8 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 11.1% over the forecast period. Rising concerns over toxic chemicals including parabens, triclosan, phthalates, and ammonia, which are present in synthetic home cleaning products, is expected to promote the utility of natural household cleaners. Moreover, various government initiatives on the ban of toxic chemicals from household cleaning products is expected to promote the utility of these products as green alternatives in the near future.
The home care & decor industry has been witnessing inconsistent growth, since the Covid 19 outbreak. As a result of the ongoing pandemic crisis, there has been a drop in the overall performance of discretionary products such as decorative fixtures, bedding products, to name a few. The virus outbreak has, however, led to substantial growth in categories such as cleaning and hygiene products. Prominent growth in the e-commerce business is also one of the positive influences of the outbreak, wherein companies are focusing on expanding their distribution networks to online channels in order to cater to the surging consumer demand. Our team is diligently working towards accounting these factors in our report with the aim of providing you with the up-to-date, actionable market information and projections.
Surface cleaners emerged as the largest segment and accounted for a share of more than 50.0% in 2018. Major manufacturers including Unilever,The Procter & Gamble Company, and Henkel Ag & Co. Kgaa are launching new products in order to gain maximum customers. Moreover, giant retailer and supermarket chains including Tesco PLC and Target Corporation are launching innovative products under their private labels.
For instance, in February 2018, Tesco PLC launched a wide range of plant-based home cleaning products under the brand name ‘Tesco Eco Active’. The company launched this green and natural product in order to cater to the demand for eco-cleaning products in U.K.
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North America is expected to expand at the fastest CAGR of 11.5% from 2019 to 2025. Over the past few years, major players have adopted marketing strategies including innovative product launch, expansion of production capacity, and mergers and acquisitions in order to cater to the increasing demand for natural household cleaning product in the region.
For instance, in September 2017, S. C. Johnson & Son, Inc. signed an agreement to acquire two emerging household cleaning products manufacturers, Ecover and Method. These two companies had a wide range of home care, personal care, and fabric care products, along with the customer penetration in North America, Europe, and other countries across the globe. The company acquired these companies as they have strong R&D in natural products, along with high customer base.
Further key findings from the report suggest:
·         By product, surface cleaners dominated the natural household cleaners market with a share of more than 50.0% in 2018
·         The kitchen application segment is expected to register the fastest CAGR of 11.3% from 2019 to 2025
·         Key players include Henkel AG & Company; KGaA; The Procter & Gamble Company; Unilever; S. C. Johnson & Son, Inc.; Reckitt Benckiser Group plc; The Clorox Company; Godrej Consumer Products Limited; The Honest Company; Kao Corporation; and Earth Friendly Products.
Over the past few years, extensive usage of conventional household cleaning products including floor, fabric, and glass cleaners, has resulted in increasing the occurrences of various chronic diseases. Harmful chemicals present in the cleaners got absorbed into the skin and sometimes it inhaled, which may cause chronic diseases including asthma and skin irritation. According to a report published by the American Thoracic Society's American Journal of Respiratory and Critical Care Medicine, in 2018, the chemicals present in the cleaning products are very hazardous to the human health. It may impact human lungs as bad as smoking 20 cigarettes on a daily basis. These side-effects have forced consumers to prefer natural cleaning products.
Increasing concerns over germs, virus, and bacteria in the living spaces, coupled with rising awareness regarding health and hygiene, led to a rise in demand for natural products with antimicrobial and disinfectant properties. In addition, governments across the globe are taking initiatives to remove or reduce the content of harmful chemicals from household cleaning products.
For instance in March 2015, the United States Environmental Protection Agency made necessary changes under Toxic Substances Control Act and banned entire class of hazardous chemicals in household cleaning products. These initiatives are expected to play a key role in driving the home care manufacturers to increase their spending on the launch of new natural household cleaners.
Surface cleaners was the largest product segment, with a share of more than 50.0% in 2018. Increasing potential threat of spreading of bacterial diseases and infections due to contaminated floors and surfaces has also fueled the demand for surface cleaners. In order to cater to the significant rise in the demand for natural cleaners among consumers, the manufacturers are focusing on new product launches, technology innovations, and expansion of their production capacity.
Browse Press Release of this report:
https://www.grandviewresearch.com/press-release/global-natural-household-cleaners-market
Grand View Research has segmented the global natural household cleaners market on the basis of product, application, distribution channel:
Natural Household Cleaners Product Outlook (Revenue, USD Million, 2015 - 2025)
·         Surface
·         Glass
·         Fabric
Natural Household Cleaners Application Outlook (Revenue, USD Million, 2015 - 2025)
·         Bathroom
·         Kitchen
·         Others
Natural Household Cleaners Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
·         Supermarkets/Hypermarkets
·         Convenience Stores
·         Online
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.



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