A Look into Winter Wear Industry……Deep Analysis…..



The global winter wear market size is expected to reach USD 359. 8 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 4.3% over the forecast period. Rise in demand for winter wear products due to dropping temperature in many regions, along with rise in purchasing power of consumers, is anticipated to drive the market over the forecast period.
The clothing, footwear, & accessories industry is anticipated to witness checkered growth throughout 2020, as a result of the unprecedented supply chain disruptions caused by the COVID-19 outbreak worldwide. The expected decline in the global sales of clothing, footwear, & accessories is attributable to massive supply chain disruptions across significant export markets, including China and India. However, the industry is likely to recover over the forecast timeframe, given the rising popularity of online/e-commerce sales. From a manufacturing standpoint, the sustainable or ethical fashion trend is expected to favor market growth throughout the forecast timeframe. Luxury apparel is another lucrative space for prospective manufacturers to target, given the mushrooming number of affluent and fashion-conscious consumers across the globe. Our team is diligently working towards accounting these factors in our report with the aim of providing you with the up-to-date, actionable market information and projections.
The market is driven by the use of the attractive and trendy lifestyle patterns such as hoodies, cardigans, and V neck wears. Rise of the offline channels such as fashion stores, design stores, and specialty stores have contributed altogether to the sales and offers of the products in the market. Moreover, changing fashion trends and frequent travelling by many people to cooler places for vacation and work purpose are also likely to drive the global market over the forecast period.
Winter wear products in North America are anticipated to ascend due to the rise in the sales of winter wear products, especially among women. Moreover, the attractive offers in the women winter wear segment due to high demand for the product innovations in the scarves and shawls category has added to the growth of the regional market. In U.S., the sales of the scarves and shawls segment was USD 2.5 billion in 2018 and is expected to witness significant growth in the near future.
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Rise in demand for winter wear products among consumers due to increase in global warming conditions, thereby lowering the weather temperature across the regions. However, growth in the distribution channel across the apparel sector is anticipated to formulate the demand for the product over the forecast period. Rise in purchasing power of consumers, along with demand for the premium and branded products among different end users, drives the market.
Further key findings from the report suggest:
·         By product, sweaters and cardigans are projected to ascend at a CAGR of 5.6% over the forecast period
·         By end user, the men segment dominated the global winter wear market with an overall share of 45.0% in 2018
·         Asia Pacific dominated the global market in 2018 and accounted for 35.2% share of the overall revenue. This trend is projected to continue over the next few years
·         Due to increasing disposable income in India, South Korea, China, and Japan, the market in Asia Pacific is anticipated to witness growth in the coming years
·         The industry is highly competitive in nature with the main players including Gap Inc.; VF Corporation; Columbia Sportswear Company; The North Face, Inc.; Patagonia, Inc.; and Zara SA
·         Various manufacturers are concentrating on new product launches, capacity expansion, and technological innovation to estimate existing and future demand patterns from upcoming product segments.
However, sudden changes in weather, along with depreciating environmental conditions, have increased the sales of winter wear clothing across different sectors. Moreover, shift in consumer preferences from conventional towards newly arrived apparels, along with attraction towards light weighted winter wear products, has fueled its growth. 
The global winter wear market size was valued at USD 268.3 billion in 2018 and is estimated to expand at a CAGR of 4.3% over the forecast period. Dropping temperature below zero in many regions is attracting the demand for winter clothes to protect the body from frostbite. Moreover, several thin layers of clothing can be more effective at keeping you warm than one large, bulky layer, thereby increasing the volume sales of winter clothes. Changing fashion trends and frequent traveling by many people to cooler places for vacation and work purpose are also driving the global market over the forecast period.
Rise in demand for winter wear products among consumers due to an increase in global warming conditions, thereby lowering the weather temperature across the regions. However, the growth in the distribution channels across the apparel sector has formulated the demand for the product. Rise in purchasing power of consumers, along with demand for the premium and branded products across different end users, drives the market.
However, sudden changes in weather, along with depreciating environmental conditions, have increased the sales of winter wear clothing across different sectors. Moreover, shift in consumer preferences from conventional towards newly arrived apparels, along with attraction towards light weighted winter wear products, has fueled its growth in the forecast period.  
Rise in population density index, along with growth in per capita spending of the consumers, especially in developing countries such as India, China, and Brazil has uplifted the sales of product in the market. Moreover, rise in product innovations, along with introduction of smart technology in the winter wear products, has provided a huge growth opportunity for the market. For instance, in February 2018, Ministry of Supply, a high performing comfortable apparel company in Boston, launched a winter wear jacket equipped with automated temperature control and Alexa control features through the app.
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Grand View Research has segmented the global winter wear market on the basis of product, end user:
Winter Wear Product Outlook (Revenue, USD Billion, 2015 - 2025)
·         Coats & Jackets
·         Sweaters & Cardigans
·         Shawls & Scarves
·         Others
Winter Wear End User Outlook (Revenue, USD Billion, 2015 - 2025)
·         Men
·         Women
·         Children
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.


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