Air Freshener Dispenser Market To Grow Enormously with Size Worth $13.1 Billion By 2025 |Grand View Research, Inc.



The global air freshener dispenser market size is anticipated to reach USD 13.1 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 15.2% over the forecast period. Growing preferences for high-end lifestyles, coupled with demand for convenient devices that help in hassle free air care, has been providing lucrative opportunities for the global market.
Consumers’ demand for automated utility products is driving the popularity of air freshener dispensers. Electric dispensers are commonly used across the residential and commercial sectors. Features such as effective functionality, compact designs, portability, and convenient use are resulting in increasing traction of this product. Wall mounted dispensers, which serve as a handy gadget, have the highest acceptance due to their easy installation. For instance, Qbic is a brand owned by CGS Stores LTD, a company that specializes in online stores. This store offers a wide range of electric air freshener dispensers sourced from Europe, Asia, and U.S.
Online distribution channel is expected to expand at the fastest CAGR of 15.6% over the forecast period. Companies are tying up with online retailers as well as introducing their e portals. For instnace, Alibaba, Hygiene Supplies Direct U.K., Amazon, and Walmart tied up with leading home fragrance manufactures. Brands such as Airwick by Reckitt Benckiser are widely available on retailer websites such as ASDA, TESCO, Sainsbury’s, Morrisons, Waitrose, Ocado, and Amazon in U.K.
The residential end user segment accounted for a major share of more than 70.0% in 2018. Growing need to maintain healthy indoor air quality, consumers’ busy lifestyle, and increasing preferences for automated products have resulted in increased popularity of air freshener dispensers. Companies are continuously focusing on offering modified features and technology that eliminates the need for any manual intervention. The commercial end user segment is expected to witness the highest growth over the forecast period owing to growing importance of maintaining hygiene in the public areas with minimal manual operations.
Europe accounted for the largest market share in 2018. Effective retail infrastructure, presence of large number of online retailers, and high purchasing power of the consumers are some of the factors contributing to the market growth in Europe. The market in Asia Pacific is expected to witness the highest growth during the forecast period. The market is expected to be driven by improvement in lifestyle, coupled with increasing purchasing power in countries such as China and India.
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Further key findings from the report suggest:
·         The global air freshener dispenser market is expected to expand at a CAGR of 15.2% from 2019 to 2025
·         By end user, the residential segment accounted for a share of more than 70.0% in 2018 and is expected to witness steady growth over the forecast period
·         By distribution channel, supermarkets/hypermarkets held a major share of more than 40.0% in 2018 and is expected to maintain its lead in the next few years
·         Key market players include Vectair Systems Ltd.; Reckitt Benckiser Inc.; Qingdao Anyfeel Electric Co. Ltd.; Jarden Corporation; Farcent Enterprise Co. Ltd.; S.C. Johnson & Son Inc.; Church & Dwight Co. Inc.; Procter & Gamble Co.; and Henkel KGaA.
Increasing demand for high-end lifestyle provide lucrative opportunities for the use of air freshener dispensers and associated devices extensively. Rising concerns over healthy indoor environment in the household sector have propelled the demand for various products including air freshener dispensers. However, consumers’ busy lifestyle and their increasing preferences for automated products in their day to day lives have resulted in increased popularity of air freshener dispensers. These products find a widespread application in the washrooms and living areas to serve the purpose of maintaining a healthy and hygienic environment. For instance, AirQ Whole Room Air Fresheners by Sensaroma have been designed to replace the conventional aerosols, scented candles, and reed diffusers. This freshener operates automatically to mask foul odors without the use of heat and any harmful emissions.
Owing to the hassle free functioning properties, air freshener dispensers are also gaining an increasing traction in the commercial sectors such as hotels, restaurants, corporate spaces, hospitals, spas, and other public areas. Companies such as Vectair Systems Ltd. provides a wide range of air care dispenser devices for public areas such as airports, offices, hotels, movie theatres, and gyms.
For instance, Micro Airoma Air Freshener Dispenser offered by this company is a compact device designed to maintain healthy air quality with regular bursts of fragrances. It is a fully programmable device that allows 24/7 usage for 30/45/60 days. It is featured with an automatic reset button that enables the user to set a time period per day and is highly effective for room sizes up to 200m³.
Electric air freshener dispenser is a commonly used device among the urban population. Factors such as effective functionality, portability, and convenient use have been driving the popularity of this product. These dispensers are available in both wall mounted and stand on varieties, wherein attached form has the highest acceptance among the consumers due to its easy installation and away from the reach of children.
Electric air freshener dispensers serve the purpose of a handy device, especially in the commercial areas, where there is a high probability of constant traffic. For instnace, Qbic is a brand owned by CGS Stores LTD, a company that specializes in online stores. This store offers a wide range of electric air freshener dispensers sourced from Europe, Asia, and U.S.
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The residential end user segment accounted for a major share of more than 70.0% in 2018. In order to maintain a healthy indoor air quality, consumers these days are increasingly using air freshener dispensers. However, rising preference for automated devices that control the air quality is driving the acceptance of freshener dispenser machines. Companies are continuously focusing on offering modified features and technology that eliminates the need for any manual intervention. For instance, Glade Automatic Spray by Johnson & Son Inc. is designed with automatic time release fragrance feature that has a wide application in the washrooms. Apart from the automated feature, it is also equipped with an extra button that enables extra burst of fragrance.
The commercial end user segment is expected to witness the fastest growth over the forecast period. Importance of maintaining a clean and hygienic environment with minimal manual operations in public areas is expected to drive the market in the near future. For instance, Vectair Systems Ltd. provides a vast range of air care products for the commercial sectors such as health clubs, casinos, and corporates spaces. Some of the majorly used dispensers are Vibe Aircare Dispenser equipped with vibrating mesh technology and a capacity to cover up to 500m³ and Ecoshell Air Freshener with clip and throw technology with a coverage of up to 30m³.
Grand View Research has segmented the global air freshener dispenser market by distribution channel, end user:
Air Freshener Dispenser Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
·         General Stores
·         Supermarkets/Hypermarkets
·         Online
Air Freshener Dispenser End User Outlook (Revenue, USD Million, 2015 - 2025)
·         Residential
·         Commercial
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.


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