Bouillon Market To Grow Enormously with Size Worth $9.6 Billion By 2025 |Grand View Research, Inc.


The global bouillon market size is expected to reach USD 9.6 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 4.5% over the forecast period. Growing demand for easy to make, ready to eat, and packed health food, along with growing working women population, is expected to increase the demand for bouillon products in the coming years. In addition, increase in disposable income and changing lifestyle of the people are anticipated to increase the market demand.
Usage of cube products is increasing in North America and Europe on account of continuous product innovation according to the customer behavior and preferences. In addition, growing economic independence of the women is increasing the consumption of packed and processed food products in the developed countries. Bouillons constituting all the major materials, which are a good source of vitamins, minerals, nutrition, and protein, serve as a prominent replacement for home cooked food. Therefore, this evolution in the working population is anticipated to significantly influence the market demand in future.
Key market players include Nestle S.A.; International Dehydrated Foods, Inc.; The Unilever Group; McCormick & Company, Incorporated; The Kraft Heinz Company; Hormel Foods Corporation; Henningsen Foods, Inc.; Southern Mills, Inc.; Proliver Bvba; and Goya Foods, Inc. The companies are developing new product designs according to the latest consumer preferences for flavor and health benefits in order to acquire a larger market share.
Continuous use of iodized salt and flavor enhancer (Disodium Inosinate, Monosodium Glutamate, and Disodium Guanylate) in cube bouillon products is expected to act as a restraining factor in the global market. High consumption of these products can lead to several health issues like increased level of blood sugar, blood pressure, and obesity.
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Further key findings from the study suggest:
·         By form, cube is projected to ascend at a CAGR of 4.3% from 2019 to 2025
·         The meat product segment dominated the bouillon market with 52.4% share of the overall revenue in 2018 due to the high protein and fiber content in meat as compared to vegetables and fish
·         The offline distribution channel dominated the market with a share of more than 74.0% in 2018 as most of the products are purchased through supermarkets/hypermarkets and convenience stores
·         Europe dominated the global market in 2018 with 48.2% share of the total revenue on account of high preference for the product in U.K., Germany, and France, which is attributed to its health benefits and easy to cook factor
·         Key market players include Nestle S.A.; International Dehydrated Foods, Inc.; The Unilever Group; McCormick & Company, Incorporated; The Kraft Heinz Company; Hormel Foods Corporation; Henningsen Foods, Inc.; Southern Mills, Inc.; Proliver Bvba; and Goya Foods, Inc.
However, continuous development of new products by companies such as Nestle S.A. and launch of new bouillon powder seasoning in Maggi and new bouillon cube product by BOU, Inc. are expected to influence the buying preferences of the younger population across the globe. Moreover, Nestle is investing in countries of West Africa including Benin and Togo to introduce new Maggi bouillon products. The market leaders are focusing on developing new flavors and products in order to gain a major share in the market.
The global bouillon market size was valued at USD 7.1 billion in 2018. The industry is driven by increasing demand for convenience food, growing awareness regarding health benefits of bouillon products, and rising inclination towards healthy eating habits among people. Bouillon products are rich in proteins, vitamins, minerals, and nutrition. Changing lifestyle of people and inclination towards consumption of easy to make and healthy food products are projected to push the overall market demand over the next few years.
Demand for the bouillon cubes form is increasing on account of the factors including durability, easy to cook, and availability of different types of products in the form of cube. Moreover, consumer inclination towards an alternative to reduce the use of refrigerators for storage is expected to increase the bouillon cubes in the near future.
High content of salt can increase the level of blood pressure and affect an individual’s health, thereby hampering the market growth. In addition, supply chain and high price of the bouillon products are expected to restrain the market growth, as these products need timely delivery and sale to prevent product expiry. These factors can pull down the growth of the global market in the coming future.
However, companies are coming up with new product designs as per the latest consumer preferences for flavor in order to gain a larger share in the market. High disposable income and advanced lifestyle are some of the factors boosting the market growth in Europe and North America. Asia Pacific is likely to witness significant growth in the coming years on account of increasing adoption of western culture of living and working.
Browse Press Release of this report:                                
https://www.grandviewresearch.com/press-release/global-bouillon-market
Grand View Research has segmented the global bouillon market on the basis of product, form, distribution channel:
BouillonProduct Outlook (Revenue, USD Million, 2015 - 2025)
·         Vegetable
·         Fish
·         Meat
BouillonForm Outlook (Revenue, USD Million, 2015 - 2025)
·         Cube
·         Liquid
·         Powder
·         Others
BouillonDistribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
·         Supermarket/hypermarket
·         Convenience stores
·         Online
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.


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