Dead Sea Mud Cosmetics Market To Hit Value $2.2 Billion By 2025 |Grand View Research, Inc.

The global dead sea mud cosmetics market size is expected to reach USD 2.2 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 10.6% over the forecast period. Increasing awareness about the product benefits such as skin metabolism enhancement, anti-toxic, and rejuvenation is expected to be a key driving factor. In addition, growing demand for natural beauty products among consumers is projected to upscale the requirements of the product in the upcoming years.

The Beauty and Personal Care (BPC) industry has witnessed a decline in the wake of the Covid 19 pandemic, but the impact is not as severe as seen in other industries. Although discretionary spending has reduced, the BPC market has witnessed a consumer behavioral shift towards safe and reliable products. Products that have a lower risk of contamination owing to automation and longer shelf lives helping the rationing of consumer supplies are expected to stand out in the near future. Brands are also focusing on improving their supply lines in terms of strengthening their E-commerce channel along with offering at-home wellness products, which are highly suited in this volatile business environment. Our team is diligently working towards accounting these factors in our report with the aim of providing you with the up-to-date, actionable market information and projections.

Key competitors of this industry include Ahava Dead Sea Laboratories, Limited; Aroma Dead Sea; KAWAR-Dead Sea Products; Aqua Mineral; Biscol Group; H&B Health and Beauty Ltd., AVANI Supreme Inc., SabonNYC; Lush; and Asutra. Presence of a small number of competitors in the industry may benefit the players to expand their market share. Over the past few years, the manufacturers of this industry have been emphasizing on advertisement in order to spread brand awareness over the world.

Body products held the largest share of 36.0% in 2018. An extensive range of products including moisturizers, creams, face washes, scrub, mask, soaps, and body wash acquired a large share of the total sales. Over the past few years, spas and salons have been using Dead Sea mud mask and scrub increasingly due to the benefits associated with the products.

Online distribution channel is expected to expand at the fastest CAGR of 11.9% from 2019 to 2025. Beauty products are one of the most common items purchased through online retailers. As a result, the manufacturers have been focusing on the expansion on their online distribution channels. Major online retailers of this industry include Amazon, Sephora, Walmart, Strawberrynet, and FEELUNIQUE INTERNATIONAL LIMITED.

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North America held the largest Dead Sea mud cosmetics market share in 2018 and is expected to maintain its lead over the next few years. Demand for organic cosmetics is growing rapidly in U.S. owing to increasing concerns among consumers about the harmful effects of synthetic products. The sales of organic products have increased remarkably in drugstores, specialty stores, and supermarkets of this nation in the last few years.

Further key findings from the report suggest:

·         Body products held the largest share of 36.0% in 2018 owing to their increasing popularity among high and middle-class consumers as they are capable of enhancing the skin by cleansing, detoxifying, and stimulating it

·         Hair products are expected to witness the fastest growth due to growing concerns about hair fall, scalp problems, and hair growth, particularly among adults

·         The online distribution channel is expected to expand at the fastest CAGR of 11.9% from 2019 to 2025

·         North America dominated the Dead Sea mud cosmetics industry with a share of exceeding 35.0% in 2018 owing to rising demand for natural products in U.S. and Canada

·         Middle East and Africa is expected to expand at the fastest CAGR of 12.6% from 2019 to 2025.

The global Dead Sea mud cosmetics market size was valued at USD 1.1 billion in 2018. Growing awareness about the benefits, such as skin rejuvenation, skin metabolism enhancement, anti-toxic, and stress relieving, of salts and mud extracted from the Dead Sea has been driving the market across the world. Furthermore, shifting consumer preference towards natural products in order to avoid the skin problems caused by synthetic products is expected to expand the scope of personal care products derived from the Dead Sea minerals.

Importance of the Dead Sea mud has been increasing as functional ingredients in the formulation of different personal care products due to its numerous medicinal properties. These ingredients contain various minerals such as sodium, silicon, calcium, potassium, and magnesium that are extracted from the saltiest water body of the world. It helps in curing skin problems including Psoriasis, Acne, stretch marks, aging signs, and Eczema. The mud mask removes dead skin and impurities from the body. Furthermore, the product is useful for the treatment of arthritis, chronic back pain, muscle relaxation, and blood circulation.

Over the past few years, concerns over personality development has been increasing, along with rising purchasing power of the middle-income class in developing countries such as China, India, and Brazil, are fueling the growth of the market. In addition, increasing spending on anti-aging products among consumers at a global level is expected to accelerate the growth of the market over the upcoming years.

Inadequate availability and high cost of the products may hamper the growth of the market in the near future. On the other hand, presence of a small number of competitors in the industry could benefit the market players to gain a large market share. The market can be described as oligopolistic in nature, which comprises only a small number of players.

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Grand View Research has segmented the global Dead Sea mud cosmetics market on the basis of product, distribution channel:

Dead Sea Mud Cosmetics Product Outlook (Revenue, USD Million, 2015 - 2025)

·         Facial

·         Hair

·         Body

·         Eye

Dead Sea Mud Cosmetics Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

·         Offline

·         Online

Offline channel held the largest share of over 85.0% in 2018. Consumers prefer to buy cosmetics from health and beauty retailers and pharmacy chains across the globe. On the other hand, growing penetration of supermarkets and hypermarkets in the developing countries including Brazil, India, and Bangladesh, have fueled the sales of offline distribution channel over the years. The producers have been collaborating with local or regional retail chains in order to expand their reach in each region.

The online distribution channel is expected to expand at the fastest CAGR of 11.9% from 2019 to 2025. Over the past few years, beauty products have become one of the most common items purchased through e-commerce. This distribution channel has become more convenient for the consumers due to its hassle-free delivery and checkout process. The leading e-commerce cosmetics retailers include Amazon, Walmart, Sephora, FEELUNIQUE INTERNATIONAL LIMITED, and Strawberrynet.

About Grand View Research

Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.