Deep Analysis of Impact of COVID-19 on “Sheet Face Mask Market 2019-2025” Growth Worldwide….



The global sheet face mask market size is anticipated to reach USD 447.7 million by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 8.2% over the forecast period. Increasing awareness related to skin care, along with increase in demand for Korean skin care products, is expected to drive the market during the forecast period.
The Beauty and Personal Care (BPC) industry has witnessed a decline in the wake of the Covid 19 pandemic, but the impact is not as severe as seen in other industries. Although discretionary spending has reduced, the BPC market has witnessed a consumer behavioral shift towards safe and reliable products. Products that have a lower risk of contamination owing to automation and longer shelf lives helping the rationing of consumer supplies are expected to stand out in the near future. Brands are also focusing on improving their supply lines in terms of strengthening their E-commerce channel along with offering at-home wellness products, which are highly suited in this volatile business environment. Our team is diligently working towards accounting these factors in our report with the aim of providing you with the up-to-date, actionable market information and projections.
Cotton was the most popular product type in 2018. High product visibility, along with cheap pricing, is a major factor contributing to the growth of this segment. However, these sheet masks are disposed in plastic pouches, which affects the environment. Bio-cellulose masks that are made of natural cellulose obtained from bacteria are gaining significant popularity. They perform better as compared to their fabric counterparts. This is expected to increase the demand for bio-cellulose and other natural ingredient-based masks, which will positively influence the overall market growth.
Asia Pacific occupied the largest sheet face mask market share in 2018 owing to high demand in countries such as South Korea and China. China is one of the major countries contributing to the growth of the global cosmetics market. Increase in the consumption of cosmetics is expected to propel the demand for skin care products in this country. This is expected to positively influence the overall product demand. Moreover, product innovation in Asia Pacific countries in terms of the ingredients used in the masks is expected to increase product offerings in the market, which will propel market growth.
North America is anticipated to witness the fastest growth from 2019 to 2025 owing to rising popularity for Korean skin care products. The smooth and flawless skin texture of many Korean actors and celebrities is the major factor influencing product demand in U.S. and Canada. Moreover, consumers are willing to purchase these products at a premium price owing to increasing awareness related to the benefits of these products. This is anticipated to increase the product demand during the forecast period.
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Further key findings from the report suggest:
·         Bio-cellulose sheet face mask is projected to ascend with a CAGR of 10.0% over the forecast period due to its ability to adhere to the skin firmly and improve the elasticity of the skin
·         Europe is expected to be the largest regional sheet face mask market to expand at a CAGR of 8.0% over the forecast period owing to significant product demand in major countries such as Germany and U.K.
·         FaceTory, a popular Korean subscription service for face masks, has launched its very first brand of sheet masks known as Sun Bae. Increasing product demand, along with the company’s aim to improve its product offering was the major reason for the launch.
The global sheet face mask market size was valued at USD 257.9 million in 2018. Increasing awareness related to benefits of sheet masks such as anti-ageing and skin hydration is the major factor contributing to the growth of this industry. Furthermore, increase in demand for Korean beauty products owing to the natural ingredient base such as aloe extracts and green tea used in the formulation is anticipated to drive the market in the next few years.
Ease of product use is driving the popularity of the masks in the beauty market. The application of product does not restrict the user’s mobility as the mask sticks to the skin, eliminating the need for the user to sit still. This feature makes it more preferable for consumption while travelling or even doing household chores. Moreover, hectic lifestyle of the consumers is expected to increase the demand for this product in the projected period.
Sheet face masks work against the pollution, dirt, and oil, which has built up on the skin. Moreover, ingredients or serum used in the sheet penetrate deep inside the pores of the skin, cleansing it thoroughly. This improves skin hydration and glow. Such benefits are expected to increase the product popularity significantly among the beauty-conscious population, thereby fueling market growth over the forecast period.
In addition, Korean beauty products are gaining traction in the market owing to the popularity of Korean celebrities such as the BTS boy band. The skin of the members of the band is perceived to be flawless and healthy. Moreover, sale of the Korean products increased post the live telecast of the band’s skin care regime, which included the use of sheet face masks. Similarly, Lady Gaga, an American celebrity, had posted her picture with a face sheet mask on a popular social networking site, which increased the product demand. Such celebrity influencers are expected to drive the demand for the Korean beauty products, which will propel market growth from 2019 to 2025.
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Grand View Research has segmented the global sheet face mask market by product type:
Sheet Face Mask Product Type Outlook (Revenue, USD Million, 2015 - 2025)
·         Cotton
·         Non-woven
·         Hydrogel
·         Bio-cellulose
·         Others
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.





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