Demand for Baby Car Seat and Impact of COVID-19……..



The global baby car seat market size is expected to reach USD 10.9 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 6.4% over the forecast period. Growing awareness regarding child safety, along with the implementation of numerous government regulations in countries including France, Germany, and U.S., is driving the market. For instance, in U.S., there are laws stated by the Insurance Institute of Highway Safety for 50 states, which need to be followed for child safety.
The clothing, footwear, & accessories industry is anticipated to witness checkered growth throughout 2020, as a result of the unprecedented supply chain disruptions caused by the COVID-19 outbreak worldwide. The expected decline in the global sales of clothing, footwear, & accessories is attributable to massive supply chain disruptions across significant export markets, including China and India. However, the industry is likely to recover over the forecast timeframe, given the rising popularity of online/e-commerce sales. From a manufacturing standpoint, the sustainable or ethical fashion trend is expected to favor market growth throughout the forecast timeframe. Luxury apparel is another lucrative space for prospective manufacturers to target, given the mushrooming number of affluent and fashion-conscious consumers across the globe. Our team is diligently working towards accounting these factors in our report with the aim of providing you with the up-to-date, actionable market information and projections.
The convertible product segment is expected to expand at the fastest CAGR of 7.1% from 2019 to 2025. It is more economical as compared to other products as it is well suited for both infants and toddlers. It provides both rear and front-facing seats for children.
Europe accounted for the largest share in 2018 and is expected to maintain its lead over the forecast period. Increasing number of government initiatives to use the product for a child of age-group between 0 to 12 years has driven the market. Asia Pacific is expected to be the fastest growing market at a CAGR of 10.4% from 2019 to 2025.
Increasing number of accidents in developing countries such as India and China has led to the rise in installation of the product. However, despite the implementation of various laws, these are not being followed by the national citizens. According to the General Administration of Quality Supervision, Inspection and Quarantine, approximately 18,500 babies die every year due to car accidents in China.
Key producers of this industry include Dorel Industries Inc.; Goodbaby International Holdings; UPPAbaby; RENOLUX FRANCE INDUSTRY; RECARO Holding GmbH; Newell Brands; Mothercare plc; InfaSecure; Kiwi Baby; and Artsana Group. Product innovation is expected to remain one of the key strategies over the next few years.
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Hypermarkets and supermarkets dominated the industry, accounting for 55.6% share of the overall revenue in 2018. High penetration of these distribution channels in developed economies including U.S. and Germany, along with preference for the technical know-how about the products, has been fueling the growth of this sector.
Further key findings from the report suggest:
·         By product, the infant segment held the largest share of 32.2% in 2018
·         Online channel is expected to register the fastest CAGR of 7.1% from 2019 to 2025
·         Asia Pacific is expected register the fastest CAGR of 10.4% from 2019 to 2025
·         Europe held the largest share of more than 30.0% in 2018.
The global baby car seat market size was valued at USD 7.0 billion in 2018. Increasing stringent regulations regarding the installation of these products, coupled with rising importance of car seats to avoid fatal accidents, are driving the market across the globe. In addition, the convenience offered by the manufacturers over the easy carrying capacity of the product has increased the buyer’s visibility.
Increasing number of car accidents due to the less and improper use of seat belts and car seats is propelling the market growth. Road traffic crashes are a leading reason for death among children ages one to 14 years in U.S. According to Injury Facts, 675 children under age 13 were killed in motor vehicle crashes in 2017. In addition, U.S. Centers for Disease Control and Prevention (CDC), the proper use of the product can avert the risk of deaths in infants by 71% and toddlers by 54%.
Increasing efforts by the market players to educate the consumers regarding the proper usage and product installation are expected to enhance product acceptance in the upcoming years. Furthermore, organizations including the National Child Passenger Safety Board, SAFE KIDS WORLDWIDE, and National Highway Traffic Safety Administration (NHTSA) have been spreading awareness about child safety across the world. For instance, NHTSA Parents Central website provides information on selecting the right car seat to prevent injuries from motor vehicle accidents. These initiatives are expected to accelerate the baby car seat market growth in the near future.
In addition, child safety regulations in European countries have been boosting industry growth over the past few years. For example, according to U.K. regulation, all children having a height less than 135cm must be in a suitably sized car seat. In some countries including France and Germany, kids heighted less than 150cm must be in a car seat. 
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Grand View Research has segmented the global baby car seat market on the basis of product, distribution channel:
Baby Car Seat Product Outlook (Revenue, USD Million, 2015 - 2025)
·         Infant
·         Booster
·         Combination
·         Convertible
Baby Car Seat Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
·         Hypermarkets & Supermarkets
·         Specialty Stores
·         Online
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.




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