Demand for Body Scrub and Impact of COVID-19……..



The global body scrub market size is expected to reach USD 18.9 billion by 2025, according to a new report by Grand View Research, Inc., registering a 5.1% CAGR over the forecast period. Growing awareness regarding skincare and the desire to have younger looking and healthier skin are expected to drive the market. Body scrubs, or exfoliants, have several benefits; they eliminate dead skin cells and dirt, cleanse and rejuvenate the skin, and increase blood circulation. These advantages have upped their usage and demand among consumers.
The Beauty and Personal Care (BPC) industry has witnessed a decline in the wake of the Covid 19 pandemic, but the impact is not as severe as seen in other industries. Although discretionary spending has reduced, the BPC market has witnessed a consumer behavioral shift towards safe and reliable products. Products that have a lower risk of contamination owing to automation and longer shelf lives helping the rationing of consumer supplies are expected to stand out in the near future. Brands are also focusing on improving their supply lines in terms of strengthening their E-commerce channel along with offering at-home wellness products, which are highly suited in this volatile business environment. Our team is diligently working towards accounting these factors in our report with the aim of providing you with the up-to-date, actionable market information and projections.
Another factor driving product uptake is increasing number of working women in developing countries such as China, India, and Brazil. A surge in disposable income has resulted in growing spending on bath and beauty products, including body scrubs. This factor is anticipated to fuel the market over the forecast period. Use of essential oils in scrubs, such as coconut oil or olive oil, helps in maintaining skin moisture and protects the skin from different allergies. This feature also drives product demand.
Asia Pacific dominates the global body scrub market and is expected to reach USD 6.6 billion by 2025. This revenue growth is attributed to high awareness regarding skincare among consumers and rapidly increasing population in countries like China and India. These countries have been attracting more players to invest in R&D so as to meet growing demands and requirements of people with various skin types.
North America is expected to be the fastest growing market, exhibiting a CAGR of 5.6% from 2019 to 2025. This region is expected to witness steady growth in light of higher spending power and rising awareness about healthier and younger-looking skin, especially in U.S. Furthermore, strong brand goodwill and foothold of major industry players, including Soapworks Santa Cruz and Home & Body Co., through their well-established distributor networks in the region is projected to remain a favorable trend.
Plant-based scrubs accounted for 46.8% of the overall market in 2018 owing to the many benefits they provide, resulting in a significant shift in consumer preference. An increasing number of salons and skin treatment centers globally have upped their usage and demand for these product variants to treat different skin problems.
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https://www.grandviewresearch.com/industry-analysis/body-scrub-market/request/rs1
The milk-based segment is also expected to witness rapid growth owing to increasing popularity of these product variants. They offer various benefits such as skin whitening and lightening, anti-aging, and treating sunburns. These products also have anti-inflammatory properties.
Further key findings from the report suggest:
·         The plant-based segment is expected to value USD 9.1 billion by 2025, fueled by growing uptake of these products across salons and skin treatment centers
·         The online distribution channel is expected to register the highest CAGR of 6.0% over the forecast period owing to a thriving e-commerce industry and easy availability of a wide range of products
·         Europe is expected to account for a share of 21.04% by 2025. Consumers in countries likeFrance, Germany, U.K., and Spain prefer using body scrubs instead of regular soaps to exfoliate and rejuvenate the skin
·         Key industry players in this body scrub market include The Body Shop; Shieshdo; 3Lab Inc.; The Face Shop; Tonymoly Co. Ltd.; L’Oreal; The Forest Essentials; Sephora Inc.; and Innisfree Corporation.
The global body scrub market size was estimated at USD 13.4 billion in 2018. Growing consumer focus and awareness about skincare and increasing demand for personal care products and services are the major factors driving the global market. Rising spending power of consumers, along with expanding product offerings by manufacturers around the world, is also fueling market growth.
The popularity of body scrubs as skin cleansing agents, especially in developing economies such as India, China, and Brazil, has been a recent trend. Exfoliating components in these products help remove dead skin cells. Furthermore, they are used as an anti-tanning product, to reduce dullness of the skin, and as a moisturizing agent in beauty salons and this is anticipated to fuel the market over the next few years. Body scrubs come in different types and forms such as liquid, gel, powder, and cream for different skin types. Products with coconut oil as it base ingredient have been gaining popularity as they have anti-inflammatory properties, which can be gentle in treating skin allergies along with moisturizing properties.
Application of body scrubs in treating skin concerns such as acne, blemishes, aging, and pigmentation is predicted to benefit the market over the coming years. Some of the most commonly used scrubs with coffee, sugar, and salt as key ingredients. Coffee is loaded with anti-oxidants, which improves skin conditions by removing toxins and gives a refreshed look.
Sugar scrubs are natural humectants as they moisturize the skin and makes it soft and smooth. Salt-based products are rich in magnesium sulfate and minerals, which enhance the skin. However, products with chemical formulations might cause allergic reactions to certain skin types, a factor that can hamper the growth of the market. However, many manufacturers are focusing more on natural and herbal ingredients to overcome this challenge. Companies are also using innovative marketing strategies and different social media platforms to influence consumers. While women form a larger target group, the introduction of skincare and grooming products for men is a trend that is likely to benefit the market.
Browse Press Release of this report:
https://www.grandviewresearch.com/press-release/global-body-scrub-market
Grand View Research has segmented the global body scrub market on the basis of type, distribution channel:
Body Scrub Type Outlook (Revenue, USD Million, 2015 - 2025)
·         Plant-based
·         Milk-based
·         Others
Body Scrub Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
·         Hypermarket/supermarket
·         Convenience Stores
·         Online

About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.



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