Demand for Cat Litter Products and Impact of COVID-19……..
The global cat litter
products market size is expected
to reach USD 5.0 billion by 2025,
expanding at a CAGR of 3.8%,
according to a new report by Grand View Research, Inc. Substantial increase in
the cat-owning households is driving the demand for cat litter. Most of the
kitten owners prefer to let their kittens outside the house owing to reasons
such as human hostility and adverse weather. This is why such products play an
important role in the health of the pets and the people in the house, which is
one of the major driving factors in the market.
The home care & decor industry has been
witnessing inconsistent growth, since the Covid 19 outbreak. As a result of the
ongoing pandemic crisis, there has been a drop in the overall performance of
discretionary products such as decorative fixtures, bedding products, to name a
few. The virus outbreak has, however, led to substantial growth in categories
such as cleaning and hygiene products. Prominent growth in the e-commerce
business is also one of the positive influences of the outbreak, wherein
companies are focusing on expanding their distribution networks to online
channels in order to cater to the surging consumer demand. Our team is
diligently working towards accounting these factors in our report with the aim
of providing you with the up-to-date, actionable market information and
projections.
Additionally, ever since cat care has
become easier with the evolution of existing cat litter, along with the
introduction of new ones, consumer demand for the variety in these products is
increasing. However, there are certain challenges that are expected to
negatively impact the market growth. High price of these products retrains the
market growth, since the cat owners in the developing countries are reluctant
to buy costly pet care products. This also results in a situation where the
market fails to introduce premium products more, which, in turn, hampers the
growth of the market.
Both the clumping and conventional or
non-clumping products are expected to witness significant growth owing to the
variation in the consumer needs. The clay segment is anticipated to hold the
largest share in the market, owing to its highly absorbent and solid clump
formation properties. The silica segment is also expected to witness healthy
growth in the coming years.
North America held the largest share
of 40.0% in 2018. About 87% of the cat owners in U.S. purchase cat litter in
order to maintain hygiene of their pets. Central and South America and Asia
Pacific are expected to considerably contribute to the market growth over the
forecast period. Key players having a
strong presence in the global cat litter products market are Clorox, Nestle,
Church & Dwight, Mars, Oil-Dri, Pettex, Drelseys, SINCHEM, Weihai Pearl
Silica Gel, and Blue.
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Further key findings from the study suggest:
·
In terms of revenue, both the
clumping and conventional types are projected to ascend at a CAGR of 3.8% over
the forecast period
·
By raw material, the clay
segment dominated the market with a revenue of USD 2.6 billion in 2018
·
North America dominated the
global cat litter products market in 2018 and accounted for 40.0% share of the
global revenue. This trend is projected to continue over the next few years
·
The industry is highly
competitive in nature with the main players including Clorox and Church &
Dwight
·
Various manufacturers are
concentrating on new product launches, capacity expansion, and portfolio
extension to estimate existing and future demand patterns from upcoming
application segments.
The
global cat litter products market size was valued at USD 3.9 billion in 2018
and is expected to expand at a healthy CAGR over the forecast period. Cat
litter products are used as cleaning agents of the cat’s urine and feces. Most
of the cat owners prefer not to let their cats outside the house owing to
reasons such as human hostility and adverse weather.
The
cat litter products play an important role in the health of the pet cats and
the people in the house, thereby driving the market. The buying decision of the
cat litter products involves both the cat owner and the cat. Cats are very
selective about the products they use. Most cats do not like crystal form of
the litter, some prefer silica gel litter, some do not like scented litter, and
so on. This leads to an opportunity for the manufacturers to introduce various
products.
Another
factor responsible for the product demand is a substantial increase in the
cat-owning households. Moreover, single-person households and willingness to
own pets are increasing, which, in turn, has led to the demand for product that
suits better to small spaces and is more efficient. In addition to this, the
global cat litter products market is driven by a rise in the number of
multi-cat households. Furthermore, ever since cat care has become easier with
the evolution of existing cat litter products, along with the introduction of
new ones, consumer demand for variety in these products is increasing.
Moreover,
the pet-owners have time constraints when it comes to cleaning responsibilities
owing to the busy schedule and modern lifestyles. The self-cleaning cat litter
helps in maintaining the cat pet’s hygiene, which proves to be a great time
saver. Additionally, weather has a great influence on the litter products
purchases. Demand for these products increase among consumers in winter,
autumn, and monsoon seasons. The pet owners tend to encourage their cats to
stay outdoors during the summer and spring season, hence the market is quite
dull during these seasons.
Browse Press
Release of this report:
Grand View Research has segmented the
global cat litter products market on the basis of product type, raw material,
distribution channel:
Cat Litter Products Type Outlook (Revenue, USD Billion,
2015 - 2025)
·
Clumping
·
Conventional
Cat Litter Products Raw Material Outlook (Revenue, USD
Billion, 2015 - 2025)
·
Clay
·
Silica
·
Others
Cat Litter Products Distribution Channel Outlook
(Revenue, USD Billion, 2015 - 2025)
·
Retail and Supermarket
·
Online Platform
The
product type segment is classified as clumping and conventional or non-clumping
products. Both these segments are expected to witness significant growth owing
to the variation in the consumer product needs. Clumping cat litter is made up
primarily of sodium bentonite, which clumps together when it comes into
contact with moisture. It also binds the moisture inside the clump so that it
can be easily scooped out, leaving behind a box of clean litter. These
properties of the clumping litter are in itself the driving factors of the
segment.
The
conventional or non-clumping litter has calcium bentonite as its main
component. It is a type of clay that is capable of absorbing its weight in
fluid before it reaches its saturation point. After reaching the saturation
point, the litter has to be replaced and the box has to be cleaned. This whole
process takes about a week, which is why the product type is not preferred as
much as the clumping litter. Moreover, unlike in the case of clumping clay, it
is difficult to recognize whether the conventional clay is used up and ready
for disposal, since it does not form clumps. Hence, most cat owners go for the
clumping one.
About Grand View Research
Grand View Research, Inc. is a U.S.
based market research and consulting company, registered in the State of
California and headquartered in San Francisco. The company provides syndicated
research reports, customized research reports, and consulting services. To help
clients make informed business decisions, we offer market intelligence studies
ensuring relevant and fact-based research across a range of industries, from
technology to chemicals, materials and healthcare.
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