Demand for Coffee Beauty Products and Impact of COVID-19……..
The global coffee
beauty products market size is
expected to reach USD 835.5 million by
2025, expanding at a CAGR of 5.1%
from 2019 to 2025, according to a
new report by Grand View Research, Inc. Growing awareness about harmful impacts
of synthetic chemicals and prominent inclination towards natural ingredient
based beauty solutions has been driving the market. In addition to this, rising
awareness about caffeine benefits such as enhanced blood circulation for skin
and presence of antioxidant and anti-aging effects is expected to drive the
market.
Companies are focusing on
manufacturing coffee beauty solutions, thereby catering to consumers who are
seeking natural based products. For instance, MCaffeine, India’s first
caffeinated personal care brand, offers a wide range of coffee infused products
such as face scrubs, body butter, body scrub, and face masks to provide the
customers with benefits of coffee ingredients. Mr. Bean Body Care also provides
coffee scrub in different flavors such as coconut, coco berry, Manuka honey,
peppermint, along with body balms, which help in reducing the appearance of
stretch marks, varicose veins, and age spots.
Skin care held the largest share of
34.5% in 2018. People are more concerned about their aging skin, which is
driving them to use more of coffee beauty products than others, which, in turn,
is expected to contribute to its demand. For instance, Mr Bean Body Care provides
coffee mocha mud masks that help in cleansing skin and minimize the pore size,
which is grounded with coffee beans, macadamia oil, and kaolin clay.
Key players in the market include L’Oréal
Paris; Avon Product Inc.; Bio care; Mr. Bean Body Care; The Body Shop; Java
Skin Care; Estee Lauder Inc.; The Beauty Company; OGX; and MCaffeine. Demand
for coffee beauty products that are free from harsh chemicals has been growing
over the past few years. Major market players have been significantly
contributing into research and development to make more of these products
available according to the needs of the consumers.
Hair care is expected to expand at a
CAGR of 5.8% over the forecast period. Benefits such as improvement and
strengthening of hair texture, enhanced blood circulation in scalp, and
prevention from hair loss are some of the factors expected to impact the demand
for the segment.
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Online mode of distribution is an
emerging mode of a channel, expanding at a CAGR of 5.6% over the forecast
period. Availability of a wide range of products from premium as well as
international brands is also one of the key factors expected to drive the
acceptance of online purchase. Moreover, luxury brands such as The Body Shop
have their own online channels apart from physical stores to make access easier
for the consumers.
Various market players are involved in manufacturing a
variety of coffee beauty products such as body scrubs, masks, shampoos,
perfumes, and lip care. Companies namely Loreal Paris, Java Skin care, and
Estee Lauder launch lip glosses, lipsticks, and body and face scrubs made of
coffee beauty products.
Further key findings from the study suggest:
·
Skin care dominated the global
market with a share of 34.5% in 2018
·
Europe dominated the market in
2018. This trend is projected to continue over the next few years owing to
growing demand for hair care products
·
Asia Pacific is expected to
witness high demand over the forecast period due to increasing exposure and
demand for coffee beauty products
·
coffee beauty products market
is highly competitive in nature with the main players including Estee Lauder,
Body Bean Care, The Body Shop, and L’Oréal Paris
·
Various manufacturers are
concentrating on new product launches and capacity expansion to estimate
existing and future demand patterns from upcoming product segments.
Asia Pacific is expected to register a
CAGR of 5.8% over the forecast period. Adoption of western culture and
inclination towards the trends of European countries for the usage of caffeine
in beauty products are driving the market in the region. French brand, Terre De
Mars is all set to launch its luxury coffee based face scrub and body scrubs
soon for millennials.
The
global coffee beauty products market size was valued at USD 590.1 million
in 2018 and is projected to register a CAGR of 5.1% from 2019 to 2025.
Increasing demand for coffee beauty products is attributed to rising awareness
about caffeine benefits such as enhanced blood circulation for skin and
presence of antioxidant and anti-aging effects. This, in turn, is expected to
boost the market growth. Growing consumer concerns over the side effects of
chemical content in cosmetics and their inclination towards natural based
products are driving the manufacturers to introduce beneficial coffee beauty
products.
Technological
innovation has shaped up the production of these coffee beauty products. Some
of the prominent players in the market such as Loreal Paris, Estee Lauder Inc.,
and Avon have been focusing on introducing coffee infused beauty products to
expand their offerings and serve the customers with natural ingredient based
solutions. In 2017, Estee Lauder launched advanced eye repair night formula by
using 360° Matrix technology with caffeine ingredients in it which repairs,
fortifies, and hydrates eyes.
Increasing introduction of coffee
beauty solutions is driving the attention of the consumers towards adoption of
these products. For instance, MCaffeine, India’s first caffeinated personal
care brand, offers a wide range of coffee infused products such as face scrubs,
body butter, body scrub, and face masks to provide the customers with benefits of
coffee ingredients. Mr. Bean Body Care also provides coffee scrub in different
flavors such as coconut, coco berry, Manuka honey, peppermint, along with body
balms, which help in reducing the appearance of stretch marks, varicose veins,
and age spots.
Browse Press
Release of this report:
Grand View Research has segmented the
global coffee beauty products market on the basis of product, distribution
channel:
Coffee Beauty Products Outlook (Revenue, USD Million,
2015 - 2025)
·
Skin Care
·
Hair Care
·
Perfumes & Fragrances
·
Color Cosmetics
Coffee Beauty Products Distribution Channel Outlook
(Revenue, USD Million, 2015 - 2025)
·
Supermarkets/hypermarkets
·
Specialty Stores
·
Convenience Stores
·
Online
Growing demand for these products
has led to an increase in their availability across various distribution
channels such as supermarkets/hypermarkets, convenience stores, specialty
stores, and online. Online distribution channel has emerged as an emerging medium,
thereby posing fierce competition for the offline channels. Companies are
making vast availability of their products through various online portals such
as Nykaa, Amazon, jabong, citybeauty.com, and ahava.com. Companies are also
introducing their own online platforms to expand the visibility of their
products to the large customer base, thereby driving the demand for the global
coffee beauty products market.
Coffee based hair care products are
anticipated to be the fastest growing category, expanding at a CAGR of 5.8%.
Changing lifestyle of working millennials, pollution, increasing spending
power, and inclination towards natural ingredient based products are driving
the demand for this category. Benefits such as improvement and strengthening of
hair texture, enhanced blood circulation in scalp, and prevention from hair
loss are some of the factors expected to impact the demand for coffee based
hair care products. For instance, Masqueology has launched a damage hair care
mask that contains coffee seeds extracts, which restores damaged hair and
repairs hair from inside out.
About Grand View Research
Grand View Research, Inc. is a U.S.
based market research and consulting company, registered in the State of
California and headquartered in San Francisco. The company provides syndicated
research reports, customized research reports, and consulting services. To help
clients make informed business decisions, we offer market intelligence studies
ensuring relevant and fact-based research across a range of industries, from
technology to chemicals, materials and healthcare.
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