Demand for Herbal & Organic Mascara and Impact of COVID-19……..



The global herbal and organic mascara market size is expected to reach USD 156.5 million by 2025, according to a new report by Grand View Research, Inc. It is anticipated to register a CAGR of 5.3% during the forecast period. Factors such as rising demand for organic makeup products and awareness regarding the harmful effects of the synthetic and chemical ingredients in cosmetics are expected to drive the growth.
The Beauty and Personal Care (BPC) industry has witnessed a decline in the wake of the Covid 19 pandemic, but the impact is not as severe as seen in other industries. Although discretionary spending has reduced, the BPC market has witnessed a consumer behavioral shift towards safe and reliable products. Products that have a lower risk of contamination owing to automation and longer shelf lives helping the rationing of consumer supplies are expected to stand out in the near future. Brands are also focusing on improving their supply lines in terms of strengthening their E-commerce channel along with offering at-home wellness products, which are highly suited in this volatile business environment. Our team is diligently working towards accounting these factors in our report with the aim of providing you with the up-to-date, actionable market information and projections.
Continuously evolving make up trends and influence of social media and beauty bloggers is anticipated to drive the demand for makeup products, such as mascaras, especially among young generation. In addition, growing popularity of natural ingredients is expected to result in increasing use of organic and herbal mascara. Most companies opt for social media marketing and product promotions through makeup artists, vloggers, and social media influencers to introduce their new products. However, mass market brands choose celebrity endorsements to endorse their products to gain from their credibility. For instance, in 2017, Revlon, added Gwen Stefani, the American singer to its lineup of brand ambassadors.
Liquid mascara is anticipated to hold the largest share of the herbal and organic mascara market. The product is anticipated to register increased usage owing to its light weight, easy application, and long lasting effect. Manufacturers focus on product innovation to enhance user experience and to reach newer consumer base. For instance, in February 2019, Inika launched new mascaras with 100% natural and vegan ingredients, in three variants, namely, The Mascara, Bold Lash, and Curvy Lash.
To Request Sample Copy of this report, click the link:
https://www.grandviewresearch.com/industry-analysis/herbal-organic-mascara-market/request/rs3
Online distribution channel is expected to expand at the fastest CAGR of 6.1% from 2019 to 2025. Online channels display a wide assortment of product with detailed information as well as customer reviews. This increases the ease of purchase through online channels. Moreover, availability of discounts and offers coupled with fast shipping is anticipated to positively influence the growth of the segment. For instance, Amazon.com, Inc. and MAKE-UP ART COSMETICS provide easy purchase of herbal and organic mascara online.
Further key findings from the report suggest:
·         In terms of revenue, gel/cream based herbal mascara is projected to expand at the fastest CAGR of 5.5% over the forecast period
·         Offline distribution channel led the global herbal and organic mascara market with an overall revenue share of over 80% in 2018
·         North America held the leading market share of 34.9% in terms of revenue and is projected to continue leading In the forthcoming years
·         The market is highly competitive in nature with the presence of main players such as Ecco Bella; Ulta Beauty, Inc.; Lotus Herbals Limited; Odylique; JOSIE MARAN COSMETICS; Au Naturale, Llc; RMS Beauty; Endlessly Beautiful; Skin2Spirit; and EVXO Cosmetics
The global herbal and organic mascara market size was estimated at USD 109.4 million in 2018 and is anticipated to register a CAGR of 5.3% during the forecast period. Rising demand for natural and organic cosmetics coupled with awareness about the harmful effects of chemical content in synthetic mascara is expected to fuel the growth.
Rising influence of social media marketing and online beauty influencers on millennials is projected to bode well for the market growth. Many manufacturers use social media platforms, makeup artist, vloggers, and beauty bloggers to promote their newly launched herbal and organic mascara products. However, mass-market brands opt for traditional celebrity endorsements. For instance, in 2017, Revlon, added Gwen Stefani, the American singer to its lineup of brand ambassadors. Such promotional strategies are anticipated to drive the sales of organic cosmetic products including mascaras.
Consumers look for product features such as lash volume, lengthening and thickening, and curling before buying the product. As a result, manufacturers focus on the types of mascara brush that cater to these specific requirements. Curling and thickening mascaras are increasingly adopted by the consumers as they provide fuller and thicker appearance to the lashes. Manufacturers have introduced innovative products such as water proof and non-clumping natural mascaras. For instance, companies such as Skin2Spirit and Palladio Beauty produce waterproof herbal and organic mascaras.
Increasing popularity of alternatives such as false eyelashes to achieve a fuller and natural eyelash look is anticipated to positively influence the demand for natural clear mascara. Moreover, innovations in mascara wands for easy and mess-free product application. Rapid growth of female fashion and cosmetic industries is anticipated to drive the popularity of herbal and organic mascaras produced by high-end brands.
In addition, rising preference for natural and organic products to avoid adverse effects of chemicals is anticipated to boost the demand for herbal and organic mascaras. Moreover, rising population of lens wearer and risk of contact lens-related eye infections and sensitive eyes is projected to drive the demand for natural eye makeup products, particularly mascara.
Browse Press Release of this report:
https://www.grandviewresearch.com/press-release/global-herbal-organic-mascara-market
Grand View Research has segmented the global herbal and organic mascara market on the basis of product, distribution channel:
Herbal and Organic Mascara Product Outlook (Revenue, USD Million, 2015 - 2025)
·         Liquid
·         Gel/Cream
Herbal and Organic Mascara Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
·         Offline
·         Online
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.



Comments

Post a Comment

Popular posts from this blog

Foot Orthotic Insoles Market 2026: What Will Be Changes In Investment Ratio With Opportunity Analysis?? |Grand View Research, Inc.

Image
The global foot orthotic insoles market size is expected to reach USD 5.5 billion by 2026 , according to a new report by Grand View Research, Inc., exhibiting a 6.3% CAGR during the forecast period. Growing incidence of diabetes and plantar fasciitis are expected to drive the market over the forecast period. Moreover, rapid urbanization and increasing disposable income are anticipated to propel growth in future. Technological advancements, spurred by ongoing investments in R&D, are expected to increase growth potential in the coming years. Moreover, rise in geriatric population, which is susceptible to orthopedic disorders, is impelling product demand globally. For instance, in 2017 as per the U.S. Census Bureau, the number of people aged 65 or older increased by 1.6 million from 2014 to 2015. In addition, increasing incidence of sports injuries and rising prevalence of osteosarcoma in the region has led to the need for various orthotics devices, which is expected to drive ...
Read more

A Look into Smokehouse Industry……Deep Analysis…..

Image
The global smokehouse market size is anticipated to reach USD 157.2 million by 2025 , according to a new report by Grand View Research, Inc. The market is anticipated to register a CAGR of 2.2% during the forecast period. Rising need for a healthy lifestyle has led consumers to prefer griller or barbequed food over fried food and other kinds of fast food. This trend is expected to have a positive impact on the market growth. The home care & decor industry has been witnessing inconsistent growth, since the Covid 19 outbreak. As a result of the ongoing pandemic crisis, there has been a drop in the overall performance of discretionary products such as decorative fixtures, bedding products, to name a few. The virus outbreak has, however, led to substantial growth in categories such as cleaning and hygiene products. Prominent growth in the e-commerce business is also one of the positive influences of the outbreak, wherein companies are focusing on expanding their distribution ...
Read more

A Look into Shapewear Industry……Deep Analysis…..

Image
The global shapewear market size is expected to reach USD 3.80 billion by 2025 registering a CAGR of 7.7%, according to a new report by Grand View Research, Inc. The introduction of various products according to the type of garments is expected to support the market growth in the years to come. Growing target population across the globe is also augmenting the market growth. Changing lifestyle incurs increased investment in fitness and related accessories, which has positively impacted the market growth. The clothing, footwear, & accessories industry is anticipated to witness checkered growth throughout 2020, as a result of the unprecedented supply chain disruptions caused by the COVID-19 outbreak worldwide. The expected decline in the global sales of clothing, footwear, & accessories is attributable to massive supply chain disruptions across significant export markets, including China and India. However, the industry is likely to recover over the forecast timeframe,...
Read more