Demand for Makeup Remover and Impact of COVID-19……..



The global makeup remover market size is expected to reach USD 2.6 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 5.2% over the forecast period. The market is expected to witness significant growth due to increase in consumption of cosmetics among men and women, rise in the number of working women, and high purchasing power of consumers.
The Beauty and Personal Care (BPC) industry has witnessed a decline in the wake of the Covid 19 pandemic, but the impact is not as severe as seen in other industries. Although discretionary spending has reduced, the BPC market has witnessed a consumer behavioral shift towards safe and reliable products. Products that have a lower risk of contamination owing to automation and longer shelf lives helping the rationing of consumer supplies are expected to stand out in the near future. Brands are also focusing on improving their supply lines in terms of strengthening their E-commerce channel along with offering at-home wellness products, which are highly suited in this volatile business environment. Our team is diligently working towards accounting these factors in our report with the aim of providing you with the up-to-date, actionable market information and projections.
Liquid makeup removers accounted for the maximum market share owing to increased adoption of the product in developed regions like North America and Europe. Moreover, manufacturers are focusing on providing these liquid products infused with hyaluronic acid and micellar water. Hyaluronic acid has various skin benefits like alleviating dry skin and reducing fine lines and wrinkles. Micellar water is one of the most popular cleansers as it not only removes the makeup but also removes dirt and oil from the skin, thereby giving it a fresh hydrated look. Manufacturers are leveraging these properties to produce innovative products, which will fuel market growth during the forecast period.
The offline distribution channel was the leading segment in 2018. Newly launched makeup stores and kiosks are the latest strategies employed by manufacturers to improve their geographical presence across many regions. However, online sales are expected to witness the fastest growth owing to growth in digital advertising techniques such as social media marketing, smartphone applications etc.
The global makeup remover market size was valued at USD 1.8 billion in 2018 and is anticipated to witness significant growth in the coming years. Rise in the number of working women has led to an increase in the consumption of various cosmetic products for face, lips, and eyes to enhance their looks. This is expected to drive the consumption of makeup remover products, thereby fueling market growth from 2019 to 2025.
To Request Sample Copy of this report, click the link:
https://www.grandviewresearch.com/industry-analysis/makeup-remover-market/request/rs2
Further key findings from the study suggest:
·         By product, the liquid segment is projected to ascend with a CAGR of 5.7% during the forecast period owing to attractive packing and easy-to-carry bottles
·         China is expected to be the world’s largest cosmetic market during the forecast period. Increasing skin care rituals and availability of a variety of products in the Chinese market is expected to increase China’s market share
·         The makeup remover industry is highly competitive in nature with the presence of many key global players. Companies are investing in R&D owing to growing demand for natural makeup removers
·         Glossier, a direct-to-consumer cosmetic company, launched a makeup cleansing milk to expand its product portfolio
·         Loreal acquired ModiFace, a company that creates augmented reality beauty apps. This acquisition is a part of L’Oreal’s strategy to boost sales of its products via online channel.
Another factor contributing to the rise in consumption of cosmetics during the projected period is premiumization and improved market penetration due to digitalization. According to L’Oreal, one of the major global cosmetics manufacturers, the digital era is expected to drive the cosmetic industry tremendously as e-commerce is helping them reach markets, which are physically not accessible. Such factors are expected to boost the overall growth of skin care products, thereby improving demand for makeup removal.
Furthermore, the skin care products market has witnessed positive growth, especially among the male population. According to Garrett Munce, grooming director at GQ, U.S., men will probably use concealer to hide their blemishes or a foundation to improve their skin tone. Products like concealers contain titanium di-oxide, which tends to darken the skin in the long-run, if used regularly. Hence, skin care has become necessary for males too. This is expected to increase product demand during the forecast period.
Moreover, due to harsh nature of chemicals used in many cosmetics, dermatologists recommend following a proper skin care routine starting with proper makeup removal. Makeup removers not only act as cleansers but also hydrate the skin and restore the skin’s natural properties to prevent potential skin disorders. As a result, major manufacturers are focusing on manufacturing natural makeup removers such as micellar water, which have low chemical content. This is expected to propel market growth in the coming years.
Due to availability of different types of cosmetics for different parts of the face, manufacturers are focusing on producing makeup removers that will act on particular parts of the face. Moreover, different kinds of makeup removers are available in the market based on skin type. This is expected to positively influence market growth from 2019 to 2025.
Browse Press Release of this report:
https://www.grandviewresearch.com/press-release/global-makeup-remover-market
Grand View Research has segmented the global makeup remover market on the basis of product type, distribution channel:
Makeup Remover Product Type Outlook (Revenue, USD Million, 2015 - 2025)
·         Liquid
·         Lotion / Cream
·         Wipes
Makeup Remover Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
·         Online
·         Offline
Liquid makeup removers accounted for more than 40.0% share of the overall revenue in 2018. It is anticipated to emerge as the fastest growing segment in the coming years due to introduction of micellar water and its benefits. Micellar water does not require separate rinse-off post application and is known for effectively removing oil, cosmetics, and dirt from the face. Unlike many other chemicals and alcohol-based cleansers, this product leaves the skin soft and hydrated. Moreover, micellar water is gaining popularity as it acts as a skin toner and is very convenient to use in areas with scarcity of water.
Hence, manufacturers are focusing on providing liquid products infused with micellar water to drive product sales and demand. Attractive and handy packaging of the product is another factor driving the segment. Manufacturers are providing spray bottles containing liquid removers for hands-free application. This makes it easier for consumers to use the product on a daily basis. This is expected to drive the segment in the forecast period.
Makeup remover wipes are expected to witness significant growth during the forecast period. Wipes come handy in times of quick fix to makeup or while travelling. Moreover, manufactures in order to increase sales of these products are manufacturing reusable wipes infused with micellar water or makeup removal oils. This eliminates the need of buying a makeup remover liquid or lotion, thus increasing the product popularity. However, these wipes are packed in ready-to-use storage boxes which, if left open, can dry up the product. This can be a potential factor that can reduce demand for this product during the forecast period.
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.




Comments

Post a Comment

Popular posts from this blog

Foot Orthotic Insoles Market 2026: What Will Be Changes In Investment Ratio With Opportunity Analysis?? |Grand View Research, Inc.

Image
The global foot orthotic insoles market size is expected to reach USD 5.5 billion by 2026 , according to a new report by Grand View Research, Inc., exhibiting a 6.3% CAGR during the forecast period. Growing incidence of diabetes and plantar fasciitis are expected to drive the market over the forecast period. Moreover, rapid urbanization and increasing disposable income are anticipated to propel growth in future. Technological advancements, spurred by ongoing investments in R&D, are expected to increase growth potential in the coming years. Moreover, rise in geriatric population, which is susceptible to orthopedic disorders, is impelling product demand globally. For instance, in 2017 as per the U.S. Census Bureau, the number of people aged 65 or older increased by 1.6 million from 2014 to 2015. In addition, increasing incidence of sports injuries and rising prevalence of osteosarcoma in the region has led to the need for various orthotics devices, which is expected to drive ...
Read more

A Look into Smokehouse Industry……Deep Analysis…..

Image
The global smokehouse market size is anticipated to reach USD 157.2 million by 2025 , according to a new report by Grand View Research, Inc. The market is anticipated to register a CAGR of 2.2% during the forecast period. Rising need for a healthy lifestyle has led consumers to prefer griller or barbequed food over fried food and other kinds of fast food. This trend is expected to have a positive impact on the market growth. The home care & decor industry has been witnessing inconsistent growth, since the Covid 19 outbreak. As a result of the ongoing pandemic crisis, there has been a drop in the overall performance of discretionary products such as decorative fixtures, bedding products, to name a few. The virus outbreak has, however, led to substantial growth in categories such as cleaning and hygiene products. Prominent growth in the e-commerce business is also one of the positive influences of the outbreak, wherein companies are focusing on expanding their distribution ...
Read more

A Look into Shapewear Industry……Deep Analysis…..

Image
The global shapewear market size is expected to reach USD 3.80 billion by 2025 registering a CAGR of 7.7%, according to a new report by Grand View Research, Inc. The introduction of various products according to the type of garments is expected to support the market growth in the years to come. Growing target population across the globe is also augmenting the market growth. Changing lifestyle incurs increased investment in fitness and related accessories, which has positively impacted the market growth. The clothing, footwear, & accessories industry is anticipated to witness checkered growth throughout 2020, as a result of the unprecedented supply chain disruptions caused by the COVID-19 outbreak worldwide. The expected decline in the global sales of clothing, footwear, & accessories is attributable to massive supply chain disruptions across significant export markets, including China and India. However, the industry is likely to recover over the forecast timeframe,...
Read more