Demand for Natural Cosmetics and Impact of COVID-19……..



The global naturalcosmetics market size is expected to reach a value of USD 48.04 billion by 2025, at a CAGR of 5.01% from 2019 to 2025, according to a report published by Grand View Research, Inc. High demand for natural health and wellness products among millennials due to increasing awareness about the harmful impact of synthetic chemicals is driving the growth. In addition, increasing R&D expenditure is likely to propel the growth.
The Beauty and Personal Care (BPC) industry has witnessed a decline in the wake of the Covid 19 pandemic, but the impact is not as severe as seen in other industries. Although discretionary spending has reduced, the BPC market has witnessed a consumer behavioral shift towards safe and reliable products. Products that have a lower risk of contamination owing to automation and longer shelf lives helping the rationing of consumer supplies are expected to stand out in the near future. Brands are also focusing on improving their supply lines in terms of strengthening their E-commerce channel along with offering at-home wellness products, which are highly suited in this volatile business environment. Our team is diligently working towards accounting these factors in our report with the aim of providing you with the up-to-date, actionable market information and projections.
The supermarket and hypermarket segment was estimated to be valued at USD 13.67 billion, in 2018, followed by convenience stores; owing to rising demand for natural cosmetics. The online market is anticipated to expand at a CAGR of 4.47% during the forecast period. Consumer can access a wide range of natural cosmetics online, which is expected to remain the key driver for the segment. Opportunity to obtain the natural products online when it is not available at conventional stores is anticipated to contributing to the growth.
Key market players include as; Burt’s Bees; 100% Pure; Korres S.A; Bare Escentuals Beauty Inc.; L’Oréal SA; AVEENO; Weleda AG; Arbonne International LLC; Avon Product Inc.; and Coty Inc. Natural cosmetics for skin care was estimated to have the highest revenue share of USD 10.31 billion in 2018 followed by hair care. Growing awareness and popularity for natural cosmetics is the key factor driving the demand. Natural fragrance market is expected to register a CAGR of 5.03% over the forecast period. Demand for products free from harsh cleaners, petrochemicals, preservatives, and other chemicals, has been growing over the past few years. Major market players have been significantly investing more into R&D to boost the production to cater to the changing consumer preference.
Various market players are involved in manufacturing a variety of natural cosmetics such as body lotions, scrubs, masks and exfoliators, shampoos, perfumes, and lip care. Companies namely 100% pure, and Au Natural among others have launched products, such as lip glosses, concealers, and multi-use products made of natural contents i.e., mineral and natural pigments, botanical and plant derived ingredients.
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Europe was estimated to be the largest regional segment of natural cosmetics in 2018 with a market value of USD13.06 billion and is expected to continue growing over the forecast period. The growth is expected to be driven by rising demand for natural cosmetics. A few years back L’Oréal SA launched Botanea which is 100% plant based hair dye manufactured with the combination of three plants found in India.
Further key findings from the report suggest:
·         In terms of revenue, fragrance product is expected to register a CAGR of 5.03% from 2019 to 2025
·         Skin care held the leading market share of 30.22% in 2018 and is expected to register a steady growth over the forecast period
·         Europe led the natural cosmetics market in 2018 and is projected to continue leading over the next few years. Growing fragrance segment on account of huge demand of natural products is expected to propel the growth
·         Asia Pacific, due to increasing exposure and demand of natural beauty products, is expected to drive the demand over forecasted period
·         The market is highly competitive in nature. The main players include Burt’s Bees; 100% Pure; Korres S.A.; Bare Escentuals Beauty Inc.; L’Oréal SA; AVEENO; and others
·         Various manufacturers are concentrating on new product launches and capacity expansion, to estimate existing and future demand patterns from upcoming product segments.
The global natural cosmetics market size was estimated at USD 34.12 billion in 2018 and is projected to register a CAGR of 5.01% from 2019 to 2025. Increasing demand for beauty products coupled with the rising awareness about environment-friendly products is expected to drive the growth. Rising consumer awareness about the side effects of chemical content in cosmetics is driving the manufacturers to introduce natural products. Tata Harper, a prominent player in the market, started this company after getting to know about the harmful effects of synthetic chemicals, from close quarters.
Natural cosmetics include a large variety of skin care, hair care, color cosmetics, and fragrances consisting of shampoos, body lotions, creams, lipsticks, and essential oils among others. Technological innovation has shaped up the production of these natural cosmetics by some of the prominent players in the market such as Burt’s Bees; 100% Pure; Korres S.A.; and Bare Escentuals Beauty Inc. are expected to remain key drivers for market growth.
Growing awareness about natural products and their features has resulted in an ascending trend in their demand. L'Oréal launched a plant-based hair dye named Botanea as a step taken into this new face of the cosmetic industry. This has driven the manufacturers to increase their R&D expenditure to manufacture more products made of natural contents. This trend is expected to continue over the forecast period.
Increasing demand has shown a rise in their availability across various distribution channels such as supermarkets/hypermarkets, convenience stores, specialty stores, and online channels. Online distribution channels being an emerging source, are going to give supermarkets/hypermarkets a fierce competition in the upcoming years due to its ease of access. Companies are making their products available through various online portals such as Nykaa and Amazon among others. They are designing their websites to make consumers aware of their entire product portfolio.
Browse Press Release of this report:
https://www.grandviewresearch.com/press-release/global-natural-cosmetics-market
In 2018, skin care led the global natural cosmetics market with a revenue of USD 10.31 billion. Rising awareness among consumers regarding the effects of aging on their skin is anticipated to drive the demand for natural alternatives, which in turn is expected to contribute to the growth.
The fragrance segment is anticipated to expand at a CAGR of 5.03% followed by color cosmetics over the forecast period. Increasing awareness, working women population, and changing lifestyle, in countries like India and others, is expected to propel the growth. A shift in preference for natural cosmetics in major economies has created an opportunity in other regions.
Grand View Research has segmented the global natural cosmetics market on the basis of product, distribution channel:
Natural Cosmetics Product Outlook (Revenue, USD Billion, 2015 - 2025)
·         Skin Care
·         Hair Care
·         Fragrances
·         Color Cosmetics
Natural Cosmetics Distribution Channel Outlook (Revenue, USD Billion, 2015 - 2025)
·         Supermarkets/Hypermarkets
·         Specialty Stores
·         Convenience Stores
·         Online
Rising population of millennials in economies such as Asia Pacific and other regions is driving the demand globally. There is a major competition among prominent players to keep up with the latest beauty and skincare trends. Manufacturers are paying attention to R&D for integration of natural ingredients in cosmetics to drive more revenue. Companies are expanding their distribution channels in Asia Pacific, which is expected to drive the product demand.
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.



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