Diaper Bags Market To Grow Enormously with Size Worth $797.7 Million By 2025 |Grand View Research, Inc.



The global diaper bags market size is anticipated to reach USD 797.7 million by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 2.9% over the forecast period. Growing consumer preference for organized utility storage and hassle free travel along with infants and product innovation with respect to trendy designs and loading capacity are some of the factors accelerating the growth of the global market.
Diaper bags are designed with easy carrying features and multiple storage pockets that enable consumers to perform other ordinary tasks. Rigid handles, multipurpose features, and wheels are some of the product modifications aimed to enhance the functionality of the product. For instance, DIAPER-N-GO™ Changing Station is a multipurpose diaper bag that can be used as a diaper bag, a foldable travel bed, and a complete baby changing station.
Key players of the market include Carter’s, Inc.; Disney; Graco; Sanrio Co., Ltd.; J.J Cole Collections; Trend Lab; SUNVENO; OiOi; Arctic Zone & California Innovations Inc.; Petunia Pickle Bottom; Ju-Ju-Be; Storksak; and Amy Michelle.
The backpack type held the largest share of 37.3% in 2018. Comfort of carrying the bag due to padded straps and advantage of freeing both hands are the prime reasons for the segment growth. The tote product segment is gaining popularity and is anticipated to expand at a CAGR of 3.4% from 2019 to 2025. Need to carry baby products and still look trendy is spurring the demand for this segment. For instance, the JJ Cole Brookmont diaper bag has 15 pockets and a removable liner on the inside to clean up messes quickly. This bag can be used by men and women both. Other bags including hobo, clutches, and satchels are also expected to witness significant growth over the forecast period.
Manufacturers are introducing compact and trendy bag, along with utility features that distribute the load evenly. This, in turn, is expected to drive the demand for these bags. For instance, Cole Brookmont offer stylish diaper satchels equipped with enough number of pockets to store ample utilities, along with a removable liner on the inside to clean up any mess quickly. Some of the brands that offer stylish diaper bags are Skip Hop Travel Bag, Freshly Picked City Pack, and JJ Cole Brookmont.
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Further key findings from the study suggest:
·         The global diaper bags market is expected to expand at a CAGR of 2.9% from 2019 to 2025
·         The tote product segment is expected to register the highest CAGR of 3.4% over the next few years
·         Based on distribution channel, retail outlets accounted for the largest share of more than 50.0% in 2018
·         North America accounted for the largest share of 28.8% in 2018, majorly driven by the U.S. market.
The global diaper bags market size was valued at USD 654.8 million in 2018 and is expected to expand at a CAGR of 2.9% from 2019 to 2025. Convenience offered by the diaper bags to carry and store baby utility products is expected to drive the demand for the product. Growing consumer preference for organized utility storage facilities, hassle free travel, and product innovation with respect to design and capacity are some of the factors accelerating the growth of the global market.
Diaper bags designed with easy carrying features and multiple storage pockets enable consumers to perform other ordinary tasks such as holding the baby, opening doors, shopping, and making payments. Rigid handles, multi-purpose features, and wheels are some of the product modifications aimed to enhance the functionality of the bags. For instance, DIAPER-N-GO™ Changing Station is a multipurpose diaper bag that can be used as a diaper bag, a foldable travel bed, and a complete baby changing station.
Growing travelling activities among families is also a key factor boosting the market growth. As per the consumer trend, millennials with infants are traveling more than once in a year as compared to any other demographic group on international and adventure trips. Among 80 million U.S. millennials, families have been considered to travel more. Moreover, camping and picnics are some of the common outdoor recreational activities among the U.S. families, which is further expected to propel the use of diaper bags for organized and light luggage carry.
Growing popularity of online distribution channels amongst the consumers is expected to open up lucrative opportunities for the global diaper bags market. Premium as well as international brands aim to reach out to the large customer base through online retailing. According to the U.S. baby product report by TABS, 20.0% of baby products purchases occur online. Specialty channels such as Toys”R”Us and Babies”R”Us also contributed to the growth of e-commerce.
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Grand View Research has segmented the global diaper bags market on the basis of bag type, application, distribution channel:
Diaper Bags Bag Type Outlook (Revenue, USD Million, 2015 - 2025)
·         Backpack
·         Tote
·         Messenger
·         Others
Diaper Bags Application Outlook (Revenue, USD Million, 2015 - 2025)
·         Travel
·         Daily Use
Diaper Bags Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
·         Online
·         Retail Outlets
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.




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