Electric Hair Clipper & Trimmer Market To Hit Value $6.3 Billion By 2025 |Grand View Research, Inc.
The global electric
hair clipper & trimmer market
size is anticipated to reach USD 6.3
billion by 2025, according to a new report by Grand View Research, Inc.,
expanding at a CAGR of 2.5% over the
forecast period. Launch of innovative products with improved design is a main
factor driving demand for electric hair clipper & trimmer. For instance, in
June 2019, Xiaomi MI launched a beard trimmer in India. Key features of the
trimmer include stainless body, corded/cordless usage, improved battery,
waterproof, and travel lock. The clipper is especially designed for the Indian
market.
Some of the
prominent vendors in the market for electric hair clipper & trimmer are
Koninklijke Philips N.V.; Wahl; Spectrum Brands, Inc. (Remington); Procter
& Gamble (Braun GmbH); Panasonic Corporation; Conair Corporation; Andis
Company; VEGA; Sunbeam Products, Inc.; (Oster Professional); and Havells India
Ltd.
Growing trend of beard is expected to
fuel demand for electric clipper over the forecast period. Popularity of beard
is steadily increasing as it makes men look stylish and sexy and appealing to
the potential partner. Sales of razor has been decreasing steadily across the
developed countries mainly because people in these countries either opt for
full beard look or use electric trimmer. Moreover, consumers in these countries
are shifting towards environment friendly products, thus minimizing use of
disposable razor. For instance, according to the U.S. Environmental Protection
Agency, America produced 2 billion disposable razors and blades. According to a
study, in 2018, more than 160 million consumers in U.S. used disposable razors.
Such factors are expected to fuel adoption of electric hair clipper over the
forecast period.
Cordless products held a leading
market share in 2018. These clippers are battery operated, more handy, and
accessible to carry around. Cordless clipper is the best for people who love to
travel and like to carry their hair styling routine with them. Launch of
innovative products, coupled with improved battery life, is a main factor
expected to fuel the demand for cordless electric clipper. For instance, in
March 2016, Wahl introduced beard only trimmer to support growing facial hair
trend. The product is especially designed for trimming beard and is equipped
with powerful lithium ion battery.
The offline channel segment held a
leading share of 87.3% in 2018. Rising presence of these retailers across the
world will increase the product’s visibility and thus, in turn, is expected to
have a positive impact on the growth of the market. The online segment is
anticipated to expand at the fastest CAGR of 4.1% from 2019 to 2025. Increasing
presence of e-commerce retailers in tier II and tier III cities, coupled with
introduction of same day delivery services, is expected to boost the sales of
these products through online channel. For instance, as of 2019, Amazon Retail
India have presence in more than 100 cities and plans to expand in 60 tier II
and tier III cities by the end of 2020. Most of the prominent companies also
have their own sites, which contributes to the segment growth.
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Asia Pacific held a leading market
share in 2018. Increasing product visibility, coupled with growing trend of
beard among young men, is a main factor expected to boost the demand for the
electric trimmer over the forecast period. Middle East and Africa is
anticipated to expand at the fastest CAGR of 3.7% from 2019 to 2025. Increasing
spending on male grooming is a main factor expected to fuel the use of electric
trimmer in the region.
Further key findings from the report suggest:
·
Asia Pacific held a leading
share of 51.3% in 2018 due to growing penetration of technologically advanced
products and increasing spending on male grooming
·
Cordless products are
anticipated to witness the fastest growth from 2019 to 2025 due to introduction
of products with improved battery life, coupled with improved ergonomics
·
Offline channel generated a
revenue of USD 4.6 billion in 2018. Online channel is expected to register the
highest CAGR of 4.1% over the forecast period due to increasing penetration of
e-retailers such as Amazon and Walmart in tier II and tier III cities
·
The electric hair clipper &
trimmer marketis highly competitive due to presence of prominent vendors
including Koninklijke Philips N.V.; Wahl; Spectrum Brands, Inc.; Procter &
Gamble; Panasonic Corporation; Conair Corporation; VEGA; Sunbeam Products,
Inc.; and Havells India Ltd.
The
global electric hair clipper & trimmer market size was valued at USD 5.3
billion in 2018. Increasing focus on personal grooming is a main factor fueling
the demand for hair clipper. Easy and convenient usage has triggered the demand
for electric hair clipper & trimmer. These electric clippers have greater
leverage over conventional razors in terms of safety as well as skin
friendliness.
Introduction
of innovative products with improved ergonomics is expected to have a positive
impact on the market growth. For instance, in June 2019, Xiaomi MI launched
beard trimmer in India. Key features of this product include stainless steel
body, corded/cordless usage, improved battery, waterproof, and travel lock.
This electric trimmer is especially designed for the Indian market.
Over
the past few years, trend of growing beard, stubble, or goatees among the young
men has increased significantly across the globe, which is driving the demand
for electric trimmers. Growing spending on men’s grooming products including
gadgets like electric hair clippers, shampoo, soap, and perfumes is expected to
have positive impact on the market growth in the upcoming years. For instance,
according to a report, Indian men spend around 14 minutes on hair grooming and
12 minutes on face.
Moreover,
a survey from Multipower, a sports nutrition company, found that young male
Britons ages 18 to 35 spend a pound more per week on grooming items than
females. Furthermore, with growing men’s grooming industry, e-retailer
companies are entering into partnership with electric trimmer manufacturers,
which is expected to fuel demand for hair clipper & trimmer over the
forecast period.
For
instance, in April 2019, Flipkart entered into a collaboration with men’s
grooming brand Beardo in order to launch the company’s first ever grooming kit
and electric trimmer in India. With this collaboration, Flipkart is expected to
expand its portfolio in order to meet the needs of growing customer base and
growing male grooming category.
Browse
Press Release of this report:
Grand View Research has segmented the
global electric hair clipper & trimmer market by product, distribution
channel:
Electric Hair Clipper & Trimmer Product Outlook
(Revenue, USD Million, 2015 - 2025)
·
Corded
·
Cordless
Electric Hair Clipper & Trimmer Distribution Channel
Outlook (Revenue, USD Million, 2015 - 2025)
·
Offline
·
Online
Cordless
electric clippers held a leading market share in 2018. These hair clipper &
trimmer are battery operated, more handy, and accessible to carry around.
Cordless hair clipper is the best for people who love to travel and like to
carry their hair styling routine with them. Introduction of products with
improved battery life is a main factor fueling demand for cordless hair
clipper. For instance, in March 2016, Wahl introduced beard only trimmer to
support growing facial hair trend. This electric trimmer is especially designed
for trimming beard and is equipped with powerful lithium ion battery.
Corded
electric trimmer is anticipated to expand at a CAGR of 1.7% over the forecast
period. Introduction of products with advanced features such as ergonomic
shape, comfortable grip, and compact design is expected to fuel adoption of
corded hair clipper in the upcoming years. Moreover, these corded electric trimmers
are equipped with high quality guard comb and max power high torque motor for
excellent performance. Introduction of products with improved blade design is
expected to have a positive impact on the market growth. For instance, in 2019,
companies such as Philips and Xiaomi have introduced trimmers with
self-sharpening blades in India.
About Grand View Research
Grand View Research, Inc. is a U.S.
based market research and consulting company, registered in the State of
California and headquartered in San Francisco. The company provides syndicated
research reports, customized research reports, and consulting services. To help
clients make informed business decisions, we offer market intelligence studies
ensuring relevant and fact-based research across a range of industries, from
technology to chemicals, materials and healthcare.

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