Electric Hair Clipper & Trimmer Market To Hit Value $6.3 Billion By 2025 |Grand View Research, Inc.



The global electric hair clipper & trimmer market size is anticipated to reach USD 6.3 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 2.5% over the forecast period. Launch of innovative products with improved design is a main factor driving demand for electric hair clipper & trimmer. For instance, in June 2019, Xiaomi MI launched a beard trimmer in India. Key features of the trimmer include stainless body, corded/cordless usage, improved battery, waterproof, and travel lock. The clipper is especially designed for the Indian market.
Some of the prominent vendors in the market for electric hair clipper & trimmer are Koninklijke Philips N.V.; Wahl; Spectrum Brands, Inc. (Remington); Procter & Gamble (Braun GmbH); Panasonic Corporation; Conair Corporation; Andis Company; VEGA; Sunbeam Products, Inc.; (Oster Professional); and Havells India Ltd.
Growing trend of beard is expected to fuel demand for electric clipper over the forecast period. Popularity of beard is steadily increasing as it makes men look stylish and sexy and appealing to the potential partner. Sales of razor has been decreasing steadily across the developed countries mainly because people in these countries either opt for full beard look or use electric trimmer. Moreover, consumers in these countries are shifting towards environment friendly products, thus minimizing use of disposable razor. For instance, according to the U.S. Environmental Protection Agency, America produced 2 billion disposable razors and blades. According to a study, in 2018, more than 160 million consumers in U.S. used disposable razors. Such factors are expected to fuel adoption of electric hair clipper over the forecast period.
Cordless products held a leading market share in 2018. These clippers are battery operated, more handy, and accessible to carry around. Cordless clipper is the best for people who love to travel and like to carry their hair styling routine with them. Launch of innovative products, coupled with improved battery life, is a main factor expected to fuel the demand for cordless electric clipper. For instance, in March 2016, Wahl introduced beard only trimmer to support growing facial hair trend. The product is especially designed for trimming beard and is equipped with powerful lithium ion battery.
The offline channel segment held a leading share of 87.3% in 2018. Rising presence of these retailers across the world will increase the product’s visibility and thus, in turn, is expected to have a positive impact on the growth of the market. The online segment is anticipated to expand at the fastest CAGR of 4.1% from 2019 to 2025. Increasing presence of e-commerce retailers in tier II and tier III cities, coupled with introduction of same day delivery services, is expected to boost the sales of these products through online channel. For instance, as of 2019, Amazon Retail India have presence in more than 100 cities and plans to expand in 60 tier II and tier III cities by the end of 2020. Most of the prominent companies also have their own sites, which contributes to the segment growth.
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Asia Pacific held a leading market share in 2018. Increasing product visibility, coupled with growing trend of beard among young men, is a main factor expected to boost the demand for the electric trimmer over the forecast period. Middle East and Africa is anticipated to expand at the fastest CAGR of 3.7% from 2019 to 2025. Increasing spending on male grooming is a main factor expected to fuel the use of electric trimmer in the region.
Further key findings from the report suggest:
·         Asia Pacific held a leading share of 51.3% in 2018 due to growing penetration of technologically advanced products and increasing spending on male grooming
·         Cordless products are anticipated to witness the fastest growth from 2019 to 2025 due to introduction of products with improved battery life, coupled with improved ergonomics
·         Offline channel generated a revenue of USD 4.6 billion in 2018. Online channel is expected to register the highest CAGR of 4.1% over the forecast period due to increasing penetration of e-retailers such as Amazon and Walmart in tier II and tier III cities
·         The electric hair clipper & trimmer marketis highly competitive due to presence of prominent vendors including Koninklijke Philips N.V.; Wahl; Spectrum Brands, Inc.; Procter & Gamble; Panasonic Corporation; Conair Corporation; VEGA; Sunbeam Products, Inc.; and Havells India Ltd.
The global electric hair clipper & trimmer market size was valued at USD 5.3 billion in 2018. Increasing focus on personal grooming is a main factor fueling the demand for hair clipper. Easy and convenient usage has triggered the demand for electric hair clipper & trimmer. These electric clippers have greater leverage over conventional razors in terms of safety as well as skin friendliness.
Introduction of innovative products with improved ergonomics is expected to have a positive impact on the market growth. For instance, in June 2019, Xiaomi MI launched beard trimmer in India. Key features of this product include stainless steel body, corded/cordless usage, improved battery, waterproof, and travel lock. This electric trimmer is especially designed for the Indian market.
Over the past few years, trend of growing beard, stubble, or goatees among the young men has increased significantly across the globe, which is driving the demand for electric trimmers. Growing spending on men’s grooming products including gadgets like electric hair clippers, shampoo, soap, and perfumes is expected to have positive impact on the market growth in the upcoming years. For instance, according to a report, Indian men spend around 14 minutes on hair grooming and 12 minutes on face.
Moreover, a survey from Multipower, a sports nutrition company, found that young male Britons ages 18 to 35 spend a pound more per week on grooming items than females. Furthermore, with growing men’s grooming industry, e-retailer companies are entering into partnership with electric trimmer manufacturers, which is expected to fuel demand for hair clipper & trimmer over the forecast period.
For instance, in April 2019, Flipkart entered into a collaboration with men’s grooming brand Beardo in order to launch the company’s first ever grooming kit and electric trimmer in India. With this collaboration, Flipkart is expected to expand its portfolio in order to meet the needs of growing customer base and growing male grooming category.
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Grand View Research has segmented the global electric hair clipper & trimmer market by product, distribution channel:
Electric Hair Clipper & Trimmer Product Outlook (Revenue, USD Million, 2015 - 2025)
·         Corded
·         Cordless
Electric Hair Clipper & Trimmer Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
·         Offline
·         Online
Cordless electric clippers held a leading market share in 2018. These hair clipper & trimmer are battery operated, more handy, and accessible to carry around. Cordless hair clipper is the best for people who love to travel and like to carry their hair styling routine with them. Introduction of products with improved battery life is a main factor fueling demand for cordless hair clipper. For instance, in March 2016, Wahl introduced beard only trimmer to support growing facial hair trend. This electric trimmer is especially designed for trimming beard and is equipped with powerful lithium ion battery.
Corded electric trimmer is anticipated to expand at a CAGR of 1.7% over the forecast period. Introduction of products with advanced features such as ergonomic shape, comfortable grip, and compact design is expected to fuel adoption of corded hair clipper in the upcoming years. Moreover, these corded electric trimmers are equipped with high quality guard comb and max power high torque motor for excellent performance. Introduction of products with improved blade design is expected to have a positive impact on the market growth. For instance, in 2019, companies such as Philips and Xiaomi have introduced trimmers with self-sharpening blades in India.
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.

                                                                                                                                


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