Facial Care Market Rising With Growth In New Technology Trends Research By 2025



The global facial care market size is expected to reach USD 132.7 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 5.0% over the forecast period. Increasing use of face cosmetic products to improve skin conditions and growing facial consciousness are expected to have a positive impact on the industry growth over the forecast period. Over the past few years, introduction of new products including BB creams, moisturizers, anti-aging creams, skin toners, cleansing wipes, and masks and serums by key personal care companies including L’Oréal and Procter and Gamble have remained prominent trends in the market.
Asia Pacific accounted for the largest share of the overall market owing to convenient supply of raw materials, economic growth, and new product launches in emerging economies, including China and India. The market in Asia Pacific is anticipated to gain momentum due to high demand from developing countries like India and China, which together accounted for more than 70.0% share of the overall revenue in 2018.
The facial care market is highly competitive in terms of launching new product variants and pricing. Major manufacturers in the market are investing in R&D to introduce new products and meet the growing consumer demand for enhancing skin appearance. This is, in turn, likely to propel growth of the market in the near future.
Skin-whitening and anti-ageing are the latest trends in the market, which has enabled the manufacturers to customize the products accordingly to meet desired specifications given by users. Facial creams has been the largest application segment for this product, wherein the primary purpose behind their use is to moisturize, hydrate, and improve fairness of the skin in order to get younger-looking skin.
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Further key findings from the study suggest:
·         Europe is expected to expand at a CAGR of 5.3% over the forecast period owing to increasing preference of consumers to maintain healthy and glowing skin in key countries including Germany and U.K.
·         Facial creams accounted for 25.9% share of the overall revenue in 2018 as a result of increased demand to treat tired or ageing skin, add glow, and improve skin conditions
·         The U.S. facial care market is projected to reach USD 25.0 billion by 2025, wherein the major share is held by companies such as Procter and Gamble, Estee Lauder Company, and P&G Co.
·         Facial creams in U.K. generated a revenue of USD 2.4 billion in 2018.
The global facial care market size was valued at USD 94.2 billion in 2018. Rising awareness regarding importance of facial products in order to maintain a healthy skin, to enhance skin appearance, and minimize skin conditions is driving the industry of these products. In addition, growing spending power of the working class population in the emerging economies including China, India, and Brazil is leading to a rise in demand for these beauty products.
In the past few years, facial care products have contributed to almost 70.0% share of the overall revenue in the skin care market. Manufacturers have realized the significance of these products among consumers and have shifted their focus towards facial beauty products. To market their products, manufacturers have started their brand campaigns through various social media platforms such as Facebook, Instagram, and YouTube. Furthermore, key players have collaborated with different celebrities and appointed them as brand ambassadors of their products to attract more customers.
The market is highly competitive in terms of pricing and launch of new product variants. High investments in R&D by the key manufacturers is anticipated to boost the market growth. Moreover, they are introducing new products in order to meet the growing consumer demand for improving skin appearance. This, in turn, will have a positive impact on the growth of the market in the near future.
Demand for long lasting product variants has surged in Asia Pacific due to growing trend of skin-whitening agents. Increasing demand for various facial care products and growing R&D sector is driving the market in Europe. North America is likely to witness significant growth on account of high spending power of the working professionals in the region.
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Grand View Research has segmented the global facial care market on the basis of product, application, distribution channel:
Facial Care Product Outlook (Revenue, USD Billion, 2015 - 2025)
·         Skin-whitening & anti-ageing
·         Facial Creams
·         Face Wash
·         Cleansing Wipes
·         Serums & Masks
·         Others
Facial Care Application Outlook (Revenue, USD Billion, 2015 - 2025)
·         Men
·         Women
Facial Care Distribution Channel Outlook (Revenue, USD Billion, 2015 - 2025)
·         Hypermarket/Supermarket
·         Convenience Store
·         Online
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.


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