How much will the Skin Lightening Products industry be worth in the Future????



The global skin lightening products market size is expected to reach USD 13.7 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 7.4% over the forecast period. Increasing preference for fair skin in order to enhance beauty and confidence among consumers is expected to propel the growth of the global market. In addition, rising adoption of skin care regime to get an even tone, blemish free, and reduced acne spots is expected to boost the growth of the market in the forecast period.
These lightening products provide simple solutions to different problems addressing specific customer requirements related to acne spots, blemishes, pigmentation, and other related issues. Shifting trend towards pale and fair skin in the Asian and African countries as a matter of enhanced beauty has increased the prominence of these lightening products in these regions. Thus, marketers enhance their branding positions according to different regional requirements of consumers. For instance, in countries such as Japan, Philippines, and China, lightening products are associated with brightening or whitening skin and fair skin is connected with attractiveness and marriageability. While, in Korean countries, these products are addressed as a source of gaining youthfulness.
Moreover, increasing prominence of skin care regime among male consumers, particularly skin brightening techniques, owing to constant favourism for fair skinned people in Asian and Middle East countries has impacted the popularity of these products. For instance, Oriflame Cosmetics AG. addresses men’s fairness products with their brand North For Men Fairness Face Cream, which is sold across all the regions.
Creams dominated the global skin lightening products market in 2018 on account of extensive application of these products on a daily basis. Manufacturers produce these products in simple and convenient storage containers, which makes it compact, easy to use, and travel friendly. For instance, in 2018, Whitenicious Inc. have introduced new lightening cream called X Blac Chyna Diamond Illuminating and Lightening Cream in Nigeria, which is available in a crystal jar.
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https://www.grandviewresearch.com/industry-analysis/skin-lightening-products-market/request/rs3
Natural lighteners are expected to expand at the fastest CAGR of 8.1% from 2019 to 2025. These lighteners are manufactured with the inclusion of plant extracts as well as fruit ingredients to treat conditions such as skin disorders in a natural way. For instance, in 2017, Helpful Cosmetics Ltd. introduced natural whitening system called Zeta White including face wash, moisturizer, and a night cream, which is 100% natural and 95% organic.
Further key findings from the report suggest:
·         By product, cleanser is projected to ascend at the fastest CAGR of 8.0% over the forecast period
·         By nature, the synthetic segment dominated the global skin lightening products market with an overall revenue share of 88.1% in 2018
·         Asia Pacific dominated the global market in 2018, accounting for 54.3% share of the overall revenue. This trend is projected to continue over the next few years
·         The industry is highly competitive in nature with the main players including L'Oréal S.A.; Beiersdorf AG; Shiseido Company; Himalaya Global Holdings Limited; Kanebo Cosmetics Inc.; Procter & Gamble Company; and Unilever PLC.
The global skin lightening products market size was valued at USD 8.3 billion in 2018. Rising preference for fair skin as a matter of confidence and enhanced beauty, especially among female consumers, will boost the product demand. Furthermore, increasing adoption of natural and organic products, which lighten the complexion without damaging, is expected to fuel the demand for these products over the forecast period.
These lightening products provide various benefits such as reduction in pigmentation, lightening discoloration, even skin tone, and eliminate blemishes. Rising inclination of consumers towards a specific solution to different skin problems pertaining to age spot or acne spot reduction has increased the adoption of various skin lighteners in the market. Therefore, manufacturers are introducing skin lighteners in order to cater to the different needs of consumers. For instance, L'Oréal S.A., along with its brand L’Oreal Paris, produces Skin Perfect Anti-Imperfections and Whitening Cream. This product stresses on acne spot reduction as well as gives a fairer look including sun protection. Thus, they provide simple solutions to different skin problems for a limited period of time, which acts as a key factor driving the market for skin lightening products.
Media helps to showcase the importance of these lighteners in the view of battling colorism and inferior representation of dark skinned people across the globe. Thus, marketers target consumers of different regions with different marketing strategies. For instance, in countries such as Japan, Philippines, and China, skin lightening products are often linked to protection from sun and whitening skin and fair skin is associated with attractiveness and marriageability. While, in Korean countries, these products are linked to youthfulness. In North America, brands such as L’Oréal, Neutrogena, Dove, and Pond’s ignore specific wording about skin lightening but focus on marketing of spot treatments and brightening.
Furthermore, increasing penetration of skin lighteners in the market has increased their application scope among male consumers. Shifting preference towards skin care regime among male consumers has also influenced the gender to adopt such products in order to maintain a healthy texture. Moreover, constant favoritism towards fair skinned people in Asian and Middle East countries has influenced male consumers to invest in such products. Therefore, manufacturers are increasingly shifting their attention towards male application of such lighteners, which is expected to boost the market growth substantially. For instance, Oriflame Cosmetics AG addresses men’s fairness items with their brand North For Men Fairness Face Cream, which is sold across all the regions.
Browse Press Release of this report:
https://www.grandviewresearch.com/press-release/global-skin-lightening-products-market
Grand View Research has segmented the global skin lightening products market on the basis of product, nature, and region:
Skin Lightening Product Outlook (Revenue, USD Million, 2015 - 2025)
·         Cream
·         Cleanser
·         Mask
·         Others
Skin Lightening Products Nature Outlook (Revenue, USD Million, 2015 - 2025)
·         Synthetic
·         Natural
·         Organic
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.




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