Nitrogenated Coffee Market To Grow Enormously with Size Worth $51.1 Million By 2025 |Grand View Research, Inc.
The global nitrogenated
coffee market size is expected
to reach USD 51.1 million by 2025,
according to a new report by Grand View Research, Inc., expanding at a CAGR of 26.6% over the forecast period.
Increasing number of health conscious consumers is expected to fuel the demand
for the product, which contains less sugar and calorie as compared to other
caffeinated beverages. In addition, the thick texture and sweet taste of the
nitrogenated products are expected to boost the market growth in the upcoming
years.
Key competitors of this industry include
International Coffee & Tea, LLC, Starbucks Corporation, McDonald's,
Stumptown Coffee Roasters, RISE Brewing Co., Dunkin', NITRO Beverage Co.,
Califia Farms, Blackeye Roasting Co., and Bona Fide Nitro Coffee and Tea.
The vanilla flavor dominated the
market, accounting for over 40.0% share of the global revenue in 2018.
Increased popularity of this flavor across the globe has fueled the demand. The
fruit and nuts flavor is expected to witness significant growth in the near future
owing to growing demand for maple, coconut, hazelnut, and pecan flavored
product. In December 2018, PJ's Coffee introduced its southern pecan flavored
nitrogen infused cold brew.
In terms of packaging, can is expected
to expand at the fastest CAGR of 29.0% from 2019 to 2025. Growing demand for
ready-to-drink beverages is anticipated to fuel the growth of the segment in
the near future. In April 2015, Stumptown Coffee Roasters launched its canned
nitro cold brew considering the growing demand for ready-to-drink beverage.
North America held the largest share
for over 80.0% of the total revenue in 2018. A large number of regular coffee
consumers and presence of major players in this region have increased the
demand for the product. Furthermore, manufacturers are expanding their business
in Asia Pacific owing to rapidly growing popularity of the product in the
countries including Japan, China, South Korea, and Indonesia.
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Further key findings from the report
suggest:
·
The nitrogenated coffee market
in North America held the largest share of more than 80.0% in 2018
·
Asia Pacific is expected to expand
at the fastest CAGR of 30.7% from 2019 to 2025
·
By flavor, vanilla held
the largest share of more than 40.0% in 2018
·
By packaging, can is expected
to expand at the fastest CAGR of 29.0% from 2019 to 2025.
The
global nitrogenated coffee market size was valued at USD 9.8 million in 2018.
Health benefits including less calorie and sugar content associated with these
products are expected to remain a key factor driving the market across the
globe. Furthermore, less bitter, smoother, and creamier taste of nitrogenated
coffee products is expected to attract consumers, especially young and
millennial population, across the world.
Over
the past few years, consumer preference in U.S. is shifting towards non-dairy
milk-based beverages. Almond, soy, oat, coconut, hemp, macadamia nut, and pea
milk have gained significant popularity in this nation. Among these non-dairy
milk beverages, oat milk increased by triple digits from 2017 to 2018. Growing
lactose-intolerant population is expected to promote the market growth of the
non-dairy cold brew in the near future.
Growing
demand for organic beverages has been encouraging the producers to expand the
product line in this segment. Manufacturers are using organic ingredients and
flavors for the production of this cold brew. For instance, in November 2017,
Byron Beverage Co. launched its organic product, Black Nitro in Australia. The
product is available in cans, which contains no sugar and a double shot of
cold-brew.
Some
studies have found that young consumers are accelerating the demand for cold
brew products. The sweet taste and thick texture of the product have been
attracting the young population across the globe. The infused nitrogen gives
the thicker texture as it does not dissolve easily in water. It also reveals the
natural sweetness of the product and reduces the sugar requirement. The product
comes under top trending Google searches in countries including Spain and
Mexico. This represents the popularity of the product among consumers. In
addition, demand for the product has witnessed a remarkable growth in summer as
it fits well as a summer drink.
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Press Release of this report:
Grand View Research has segmented the global nitrogenated coffee market on the basis of flavor,
packaging:
Nitrogenated Coffee Flavor Outlook (Revenue, USD’000,
2015 - 2025)
·
Vanilla
·
Cascara
·
Fruit & Nuts
·
Others
Nitrogenated Coffee Packaging Outlook (Revenue, USD’000,
2015 - 2025)
·
Mug
·
Can
The
mug segment dominated the industry with more than 60.0% share of the overall
revenue in 2018. A large number of consumers enjoy drinking their cold brew at
the restaurants or café, who serve the product in mugs. Therefore, the majority
of the revenue came from the product consumed in mugs. The product releases
through a special tap fitted with the serving table, which gives it a bar-like
look. This serving process has been a point of attraction for the nitrogenated
coffee market in several locations such as Portland.
The
can packaging segment is projected to expand at the fastest CAGR of 29.0% from
2019 to 2025. Increasing demand for convenience and ready-to-drink beverages is
expected to fuel the demand for the canned product across the world. In March 2018,
Nestlé launched Nescafé Azera Nitro, a new nitrogen infused coffee product line
in U.K. and Ireland. These cans are available in two different flavors
including Nescafé Azera Nitro Latte and Nescafé Azera Nitro Americano.
About Grand View Research
Grand View Research, Inc. is a U.S.
based market research and consulting company, registered in the State of
California and headquartered in San Francisco. The company provides syndicated
research reports, customized research reports, and consulting services. To help
clients make informed business decisions, we offer market intelligence studies
ensuring relevant and fact-based research across a range of industries, from
technology to chemicals, materials and healthcare.
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