Nitrogenated Coffee Market To Grow Enormously with Size Worth $51.1 Million By 2025 |Grand View Research, Inc.



The global nitrogenated coffee market size is expected to reach USD 51.1 million by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 26.6% over the forecast period. Increasing number of health conscious consumers is expected to fuel the demand for the product, which contains less sugar and calorie as compared to other caffeinated beverages. In addition, the thick texture and sweet taste of the nitrogenated products are expected to boost the market growth in the upcoming years.
Key competitors of this industry include International Coffee & Tea, LLC, Starbucks Corporation, McDonald's, Stumptown Coffee Roasters, RISE Brewing Co., Dunkin', NITRO Beverage Co., Califia Farms, Blackeye Roasting Co., and Bona Fide Nitro Coffee and Tea.
The vanilla flavor dominated the market, accounting for over 40.0% share of the global revenue in 2018. Increased popularity of this flavor across the globe has fueled the demand. The fruit and nuts flavor is expected to witness significant growth in the near future owing to growing demand for maple, coconut, hazelnut, and pecan flavored product. In December 2018, PJ's Coffee introduced its southern pecan flavored nitrogen infused cold brew.
In terms of packaging, can is expected to expand at the fastest CAGR of 29.0% from 2019 to 2025. Growing demand for ready-to-drink beverages is anticipated to fuel the growth of the segment in the near future. In April 2015, Stumptown Coffee Roasters launched its canned nitro cold brew considering the growing demand for ready-to-drink beverage.
North America held the largest share for over 80.0% of the total revenue in 2018. A large number of regular coffee consumers and presence of major players in this region have increased the demand for the product. Furthermore, manufacturers are expanding their business in Asia Pacific owing to rapidly growing popularity of the product in the countries including Japan, China, South Korea, and Indonesia.
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Further key findings from the report suggest:
·         The nitrogenated coffee market in North America held the largest share of more than 80.0% in 2018
·         Asia Pacific is expected to expand at the fastest CAGR of 30.7% from 2019 to 2025
·         By flavor, vanilla  held the largest share of more than 40.0% in 2018
·         By packaging, can is expected to expand at the fastest CAGR of 29.0% from 2019 to 2025.
The global nitrogenated coffee market size was valued at USD 9.8 million in 2018. Health benefits including less calorie and sugar content associated with these products are expected to remain a key factor driving the market across the globe. Furthermore, less bitter, smoother, and creamier taste of nitrogenated coffee products is expected to attract consumers, especially young and millennial population, across the world.
Over the past few years, consumer preference in U.S. is shifting towards non-dairy milk-based beverages. Almond, soy, oat, coconut, hemp, macadamia nut, and pea milk have gained significant popularity in this nation. Among these non-dairy milk beverages, oat milk increased by triple digits from 2017 to 2018. Growing lactose-intolerant population is expected to promote the market growth of the non-dairy cold brew in the near future.
Growing demand for organic beverages has been encouraging the producers to expand the product line in this segment. Manufacturers are using organic ingredients and flavors for the production of this cold brew. For instance, in November 2017, Byron Beverage Co. launched its organic product, Black Nitro in Australia. The product is available in cans, which contains no sugar and a double shot of cold-brew.
Some studies have found that young consumers are accelerating the demand for cold brew products. The sweet taste and thick texture of the product have been attracting the young population across the globe. The infused nitrogen gives the thicker texture as it does not dissolve easily in water. It also reveals the natural sweetness of the product and reduces the sugar requirement. The product comes under top trending Google searches in countries including Spain and Mexico. This represents the popularity of the product among consumers. In addition, demand for the product has witnessed a remarkable growth in summer as it fits well as a summer drink.
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Grand View Research has segmented the global nitrogenated coffee market on the basis of flavor, packaging:
Nitrogenated Coffee Flavor Outlook (Revenue, USD’000, 2015 - 2025)
·         Vanilla
·         Cascara
·         Fruit & Nuts
·         Others
Nitrogenated Coffee Packaging Outlook (Revenue, USD’000, 2015 - 2025)
·         Mug
·         Can
The mug segment dominated the industry with more than 60.0% share of the overall revenue in 2018. A large number of consumers enjoy drinking their cold brew at the restaurants or café, who serve the product in mugs. Therefore, the majority of the revenue came from the product consumed in mugs. The product releases through a special tap fitted with the serving table, which gives it a bar-like look. This serving process has been a point of attraction for the nitrogenated coffee market in several locations such as Portland.
The can packaging segment is projected to expand at the fastest CAGR of 29.0% from 2019 to 2025. Increasing demand for convenience and ready-to-drink beverages is expected to fuel the demand for the canned product across the world. In March 2018, Nestlé launched Nescafé Azera Nitro, a new nitrogen infused coffee product line in U.K. and Ireland. These cans are available in two different flavors including Nescafé Azera Nitro Latte and Nescafé Azera Nitro Americano.
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.




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