Non-alcoholic Drinks Market Rising With Growth In New Technology Trends Research By 2025
The global non-alcoholic
drink market size is expected to reach USD 1.6 trillion by 2025, according to a new report by Grand View
Research, Inc., expanding at a CAGR of
5.3% over the forecast period. Rising concerns over adverse effects
associated with consumption of alcoholic beverages are expected to expand the
use of functional beverages as alternatives. Moreover, increasing demand for
healthy and nutritious on-the-go beverages has propelled the demand for wide
variety of natural beverages in the market.
Functional beverages are expected to
expand at the fastest CAGR of 6.0% from 2019 to 2025. Changing diet patterns
among the young population owing to fast moving lifestyle have fueled the
demand for functional products such as probiotic beverages. Moreover, these
products are beneficial for improving gut health, bones strength, and immunity
of the body. They provide essential nutrition for proper functioning metabolism
and normal functioning of the body.
North America led the market and
accounted for a share of 34.5% in 2018. Over the past few years, the major
players of the region have been adopting marketing strategies including
innovative product launch and mergers and acquisitions in order to cater to the
increasing demand for natural, less sugary, and low calorie content beverages.
For instance, in January 2019, The
Coca-Cola Company launched a new range of sparkling cocktails under the brand
name ‘Bar None’ in U.S. This product is available in four flavor variants
including Bellini Spritz, Sangria, Ginger Mule, and Dry Aged Cider. The company
has introduced these beverages as a best alternative to the alcoholic beverages
in the parties.
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Further key findings from the report suggest:
·
By product, soft drinks held
the largest share of 24.3% in 2018
·
The online distribution channel
is expected to expand at a CAGR of 5.6% from 2019 to 2025
·
In terms of revenue, North
America accounted for the largest share of 34.5% in 2018
·
Asia Pacific is projected to
expand at the fastest CAGR of 6.0% from 2019 to 2025 owing to product
innovation and establishment of partnerships with the distributors located in
developing countries including China and India
·
Key players of non-alcoholic
drinks market include PepsiCo, Inc.; The Coca-Cola Company; Danone S.A.;
Starbucks Corporation; Nestle S.A.; Parle Agro; Suntory Beverage & Food
Limited; Keurig Dr Pepper Inc.; Red Bull Gmbh; and Unilever.
The
global non-alcoholic drink market size was valued at USD 1.1 trillion in 2018.
Shifting customer focus towards a healthy lifestyle, coupled with changing diet
patterns to consume nutrient-rich products, is expected to be a major factor
driving the industry. Furthermore, rising concerns over adverse health
implications associated with consumption of alcoholic drinks are projected to
upscale the utility of alternative drinks including functional beverages and
soft drinks.
Adult
consumer groups are projected to remain key buyers over the forecast period.
Increasing population of working people, gym goers, and athletes is expected to
promote the demand for nutritious drinks, which will increase their performance
as well as keep their energy level high throughout the day. This is expected to
aid the growth of non-alcoholic beverages such as energy drinks, juices, as
well as functional drinks in the next few years. Moreover, consumers are
shifting towards natural and organic food products, which are tastier, healthier,
and more nutritious. This consumption trend is gaining popularity among the
young adult population across the globe.
Rising
health consciousness has fueled the demand for natural ingredients drinks.
Therefore, the beverage manufacturers are launching innovative low sugar and
low calories soft drinks and other natural drinks to cater to the increasing
demand from the health conscious consumers. Sports drinks, energy drinks,
antioxidant beverages, and functional drinks such as probiotic drinks are gaining
popularity among health conscious consumers and have become a key trend in the
market. Manufacturers are taking efforts to promote various health benefits
associated with these products through various marketing strategies including
celebrity campaigns.
Governments
across the globe are taking initiatives in order to regulate and limit the
consumption of alcoholic beverages as well as promote the juices and healthy
drinks. Over the past few years, food preferences of the consumers have been
shifting gradually to fresh fruit beverages. Furthermore, rising awareness
regarding healthy diets such as fresh fruit juice, raw food diet, and paleo
diet is expected to remain one of the key trends.
Browse Press
Release of this report:
According to the World Health
Organization (WHO), in 2016, more than 1.9 billion adults aged 18 years and
older in the world were under the overweight category. Moreover, in 2016, more
than 340 million children and adolescents aged between 5 to 19 were overweight
or obese. These health issues are expected to promote the utility of
non-alcoholic beverages including functional drinks.
Soft
drinks held the largest share of 24.3% in 2018. Major manufacturers are
launching new products with less sugar content and no artificial preservatives
and colors as they are the cause for the chronic diseases including diabetes
and cardiovascular diseases across the globe. For instance, in May 2018, The
Coca Cola Company launched a new light and less sugary juice namely ‘Simply
Light’. This product is launched in response to increasing demand for the
healthier fruit drinks. These product launches are projected to have a strong
impact on the segment growth in the near future.
Functional
drinks are expected to expand at the fastest CAGR of 6.0% from 2019 to 2025 owing
to hectic lifestyle among the working population across the globe. This segment
is projected to witness significant growth in the coming years on account of
its increasing popularity as a nutritional product, which ensures the
bioavailability of nutritional ingredients to the human body.
Grand View Research has segmented the
global non-alcoholic drinks market on the basis of product, distribution
channel:
Non-alcoholic Drinks Product
Outlook (Revenue, USD Billion, 2015 - 2025)
·
Soft Drinks
·
Bottled Water
·
Tea & Coffee
·
Juices
·
Dairy Drinks
·
Functional Drinks
·
Others
Non-alcoholic Drinks
Distribution Channel Outlook (Revenue, USD Billion, 2015 - 2025)
·
Offline
·
Online
About Grand View Research
Grand View Research, Inc. is a U.S.
based market research and consulting company, registered in the State of
California and headquartered in San Francisco. The company provides syndicated
research reports, customized research reports, and consulting services. To help
clients make informed business decisions, we offer market intelligence studies
ensuring relevant and fact-based research across a range of industries, from
technology to chemicals, materials and healthcare.
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