Packed Pickles Market To Grow Enormously with Size Worth $10.1 Billion By 2025 |Grand View Research, Inc.



The global packed pickles market size is expected to reach USD 10.1 billion by 2025, according to a new report by Grand View Research, Inc., registering a 3.5% CAGR over the forecast period. Increasing demand for cross-cultural cuisines on a global level has played a crucial role in expanding the market scope of packed pickles over the years. Innovative flavors in the premium category is a lucrative opportunity for players to capitalize on through 2025.
Key players in the market include Pinnacle Foods, Inc.; ADF FOODS LTD; The Kraft Heinz Company; Reitzel S.A.; Mt Olive Pickles; Del Monte Foods, Inc.; Mitoku Company, Ltd.; Peter Piper’s Pickle Palace, Inc.; Orkla ASA (MTR Foods); and Nilons Enterprises Pvt Ltd. Product innovation is expected to remain a key strategy among manufacturers of packed pickles over the next few years.
On the basis of product, the fruits segment dominated the market in 2018 with a share of over 46.0%. Fruits such as peaches, pears, mangoes, apples, olives, grapes and currants, and various berries are used to make a variety of packed pickles. Unripe or raw fruits soaked in a vinegar solution or sugar syrup have a distinctive taste and texture. Often, spices such as cloves, cinnamon, and allspice are added in the preparation of fruit-based pickles to elevate the flavor. The vegetables segment is projected to exhibit the fastest growth over the course of the forecast period. Rising awareness about the health benefits and nutritional properties of these packed pickles is expected to fuel demand in the coming years. These products are rich in antioxidants, aid in weight management, and ease muscle cramps.
In 2018, jars held the largest share in the market based on packaging solution, accounting for more than 65.0% of the global revenue. Jars and bottles are easier to store and are more cost-effective. On the other hand, the pouches segment is expected to witness a significantly high growth rate in the near future. Increasing demand for flexible and convenient packaging in the food industry is anticipated to accelerate segment in the coming years. Pouches also serve as refill packs and consumers looking to experiment with new flavors often prefer purchasing smaller portions rather than an entire jar.
Based on distribution channel, the market can be segmented into convenience stores, supermarkets and hypermarkets, specialty stores, and online. Accounting for a little over half the market revenue, supermarkets and hypermarkets held the dominant share in 2018. Convenience, wide range of options, and various offers and discount coupons are some of the benefits consumers reap by shopping at these retain chains. The online channel is anticipated to witness the strongest growth over the forecast period thanks to a booming e-commerce sector.
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The global packed pickles market size was valued at USD 7.9 billion in 2018. Increasing number of product launches in the premium pickle category by companies like The Kraft Heinz Company and GLK Foods have played a key role in promoting market visibility over the years. Evolving consumer preferences when it comes to different cuisines and flavors has also been driving product interest.
Further key findings from the report suggest:
·         By product, packed fruit pickles held the largest share in the market in 2018, while vegetables are expected to exhibit the highest growth over the forecast period
·         Pouches are projected to register the highest CAGR among other packaging solutions, fueled by the ease and convenience they offer
·         On the basis of distribution channel, supermarkets and hypermarkets enjoyed the dominant position, with online portals likely to witness significant growth over the coming years
·         Based on geography, North America held the largest market share in 2018. On the other hand, Middle East & Africa will exhibit the fastest CAGR of 6.6% from 2019 to 2025. Increased concentration of immigrants from South Asia in Gulf countries such as Saudi Arabia, UAE, and Qatar is expected to remain a key favorable factor for the industry.
Shifting consumer preference and growing demand for organic products has been a major trend in the food industry. In line with this, manufacturers of packed pickles are utilizing organic vegetables and fruits to cater to consumer demand. In November 2017, a northeast Indian marketing federation - Sikkim State Co-operative Supply and Marketing Federation Ltd (SIMFED) - launched a wide range of organic food items including packed pickles. SIMFED collaborated with Qseal Agritech Pvt Ltd., an Indian organic agriculture-based organization, for this project. Developments like these are expected to play a key role in promoting the visibility of such packed products among consumers over the next few years.
Health experts also recommend consumption of pickles, albeit in moderation. These products contain vinegar, potassium, and sodium, which prevents muscle cramping and helps in boosting performance. Therefore, packed pickle juice has gained popularity among sportsmen all over the world. For instance, in April 2018, The Pickle Juice Company (TPJC), a U.S.-based company, introduced a sports drink particularly for women athletes and even spearheaded the Pickle Juice Pro Cycling Team to support and inspire sportswomen.  
Surge in promotional activities by makers of packed pickles across multiple platforms has piqued consumer interest. This is also supported by growing demand for cross-cultural cuisines. Furthermore, major companies are launching cost-effective and convenient packaging solutions for these products. Smaller, single-serve pouches are well suited for on-the-go consumption, which is also prompting a number of restaurants to offer them as a complementary item along with meals.
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Grand View Research has segmented the packed pickles market on the basis of product, packaging, distribution channel:
Packed Pickles Product Outlook (Revenue, USD Million, 2015 - 2025)
·         Fruit
·         Vegetable
·         Meat & Seafood
Packed Pickles Packaging Outlook (Revenue, USD Million, 2015 - 2025)
·         Jars
·         Pouches
·         Others
Packed Pickles Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
·         Supermarkets & Hypermarkets
·         Convenience Stores
·         Specialty Stores
·         Online
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.



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