Protein Shampoo Market To Hit Value $2.5 Billion By 2025 |Grand View Research, Inc.



The global protein shampoo market size was valued at USD 1.6 billion in 2018. Increasing prevalence of hair and scalp related diseases including dandruff, hair loss, and scalp psoriasis is projected to expand the market scope. Moreover, rising awareness regarding health, hygiene, and primarily hair care is propelling the demand for protein rich shampoo across the globe. In addition, increasing water and air pollution has resulted in increasing the occurrences of hair related diseases and thus, in turn, will open new avenues for the industry in the near future.
Over the past few years, prevalence of hair and scalp related issues including hair loss, alopecia areata, dandruff, and scalp psoriasis has significantly grown across the globe, which fueled the demand for protein rich shampoo. According to the American Academy of Dermatology (AAD), an estimated 80 million Americans (50 million men and 30 million women) were affected by hair loss problem. These health issues are promoting the scope for protein shampoo among the consumers over the next few years.
The global protein shampoo market size is expected to reach USD 2.5 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 6.7% over the forecast period. Rising importance of hair care among adults at the global level as a result of growing awareness regarding personal hygiene is expected to be a key factor for the market growth. Moreover, increasing prevalence of various common issues such as dandruff, hair loss, split hair, and other scalp related diseases has propelled the adoption of protein rich shampoo among the customers across the global market.
Strong players holding a leading share in the market include L'Oréal S.A.; The Procter & Gamble Company; Unilever plc; Shiseido Company, Limited; and The Estée Lauder Companies Inc. The market for protein shampoo is evolving significantly as consumers are moving towards more organic and natural products instead of chemical products. Furthermore, key manufacturers are adopting various market approaches including new product innovation, mergers & acquisitions, and expansion of distribution channels, in order to gain the maximum market share and cater to the large customer base across lucrative markets such as India.
Increasing air pollution and rise in harmful gas emissions from automotive, soot, and dirt around the globe leads to hair damage. Pollution can also promote various problems such as scalp skin breakage and dryness, scalp irritation, and sometimes premature baldness in men. Protein shampoo is considered to be beneficial for these hair problems as it increases the keratin protein content in the hair.
In addition, increasing prevalence of hair and scalp related issues including alopecia areata, dandruff, and other scalp related diseases at the global level is anticipated to provide growth opportunity for protein shampoo. According to the American Academy of Dermatology (AAD), approximately 80 million Americans, wherein more than 60.0% of the men population is affected by hair loss problem. These health issues are expected to promote the scope for keratin protein shampoo among the consumers.
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Supermarkets and hypermarkets was the largest distribution channel, accounting for more than 35.0% share of the overall revenue in 2018 on account of increasing number of these stores across the globe. Major retailers including Walmart, Target, Aldi, and SPAR are expanding their store location across various lucrative markets. For instance, according to the press release, Target Brands, Inc. is set to inaugurate more than 25 new stores in U.S. by the end of 2020.
North America was the largest regional market for protein shampoo, accounting for a share of more than 30.0% in 2018. High market visibility of prominent brands including L'Oréal S.A., Procter & Gamble Company, and Unilever plc. in U.S. through their offline and online distribution channels is expected to remain a key factor over the next few years.
Further key findings from the report suggest:
·         E-commerce portals are expected to expand at the fastest CAGR of 7.5% from 2019 to 2025. Customers are now increasingly adopting e-commerce owing to availability of a wide range of products of various brands with special pricing and great discounts
·         Asia Pacific is expected to expand at the fastest CAGR of 7.3% from 2019 to 2025 on account of increasing awareness regarding health and hygiene among consumers of developing countries such as China and India
·         Key players in protein shampoo market include L'Oréal S.A.; The Procter & Gamble Company; Unilever plc; Shiseido Company, Limited; The Estée Lauder Companies Inc.; Atlantic Coast Brands; Keratin Complex; Pure Biology Products LLC; Klorane; and Keragreen Canada.
According to the statistics provided by the National Alopecia Areata Foundation (NAAF), an estimated 6.8 million people in U.S. and approximately 147 million people across the globe are affected by alopecia areata. In addition, increasing air pollution around the globe leads to hair damage. Dust, harmful gas emissions from automotive, soot, and dirt results in various problems including scalp irritation, scalp skin breakage and dryness, and even premature baldness. Health experts recommend that effective use of protein shampoo results in limiting the occurrences of hair problems.
Increasing prevalence of psoriasis at the global level is anticipated to provide growth opportunity for protein enriched shampoo. For instance, according to the statistics provided by the National Psoriasis Foundation (USA), more than 8 million Americans, which accounted for 2 to 3 percent of the total population, were suffering from psoriasis. Moreover, psoriasis often appears among the age group of 15 to 50 years. In addition, the total health care costs for the treatment of psoriasis was around USD 11.25 billion both direct and indirect costs. Rising prevalence of these diseases are expected to play a key role in promoting the importance of protein shampoo as a preventive care, which will limit the occurrence of diseases such as psoriasis.
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Grand View Research has segmented the global protein shampoo market on the basis of distribution channel:
Protein Shampoo Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
·         Supermarkets & Hypermarkets
·         Pharmacies & Drug Stores
·         Convenience Stores
·         E-commerce Portals
In 2018, supermarkets and hypermarkets was the largest distribution channel in the market for protein shampoo with a share of more than 35.0% owing to the increased number of these stores across the globe. Major retailers including Walmart, Target, Aldi, and SPAR are expanding their store presence across the key markets including U.S., Germany, China, India, and U.K. in order to cater to the increasing demand for protein shampoo among customers. For instance, according to the press release, Target Brands, Inc. is set to inaugurate more than 25 new stores in U.S. by the end of 2020. This increasing number of offline stores is projected to expand the scope for these types of distribution channels over the foreseeable future.
E-commerce portals are expected to be the fastest growing segment in the protein shampoo market, expanding at a CAGR of 7.5% from 2019 to 2025. The buyers are now increasingly adopting e-commerce websites and various online portals for the purchase of personal care products such as protein shampoo and groceries as they can provide a wide range of products of various brands with special pricing and great discounts.
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.


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