Snack Bars Market To Hit Value $31.60 Billion By 2025 |Grand View Research, Inc.
global snack bars
market size is projected to reach USD 31.60 billion by 2025 expanding at
a CAGR of 6.64% from 2019 to 2025,
according to a new report by Grand View Research, Inc. Changing consumer
lifestyles and food patterns are expected to drive the demand for convenient
food products, such as snacks bar. The richness of fiber and iron in
granola/muesli bars has made it the dominant product segment of the global
market. Whereas, increasing awareness about the health benefits offered by
energy and nutrition bars lists it as the fastest-growing product segment.
Amidst the global pandemic crisis and the
indefinite lockdown across nations, the consumer food & beverage industry
first witnessed high demand for household staples, healthy food items, and
consumables with longer shelf lives. The demand for frozen food products,
fruits & vegetables, eggs, flour, and whole grains, among others, witnessed
a considerable increase during the early stages of the crisis. Presently, most
companies in the industry are faced with low consumption of their products and
supply chain challenges. The companies are focusing more on altering their
supply chains in order to reinforce their online presence and delivery
measures, in an attempt to adapt to the present business environment. The
changes in consumer buying behavior and the dynamic shifts towards online and
D2C distribution channels may have serious implications on the near future
growth of the industry. Our team is diligently working towards accounting these
factors in our report with the aim of providing you with the up-to-date,
actionable market information and projections.
Supermarkets/hypermarkets hold the
dominant market share as these stores have a variety of products at discounted
prices. However, the online distribution channel is projected to emerge as the
fastest-growing segment over the forecast period. Developed countries, such as
U.S, Japan, and China, have well-established markets for healthy bars. On the
other hand, emerging countries like India can offer new growth opportunities
for the global market. Increasing population and awareness regarding health and
fitness programs is also likely to boost the market.
Business expansions and product
launches are the major strategies adopted by key companies in this market. For
instance, a Russian company called Bio Food Lab will expand its business in
emerging countries of APAC. Kellogg’s launched special K-bars. Availability of
substitutes of these nutritious foods in the market may have a negative impact
on the market growth. North America is the dominant regional market followed by
Europe.
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Further key findings from the study suggest:
·
North America led the global
snack bars market in 2018. The region is said to maintain its dominance over
the forecast years due to the strong presence of prominent companies
·
Asia Pacific it is expected to
witness the fastest market growth from 2019 to 2025 due to increasing health
consciousness and product awareness in emerging economies like India
·
The industry is highly
competitive. Key companies including Nature Valley, Kellogg’s, Alpen And
Jordan, Quaker Oats, Kind Bars, Cliff Bars, Earnest Eats, Mars, Oriole Healthy
Foods, And the Hain Celestial Group
The global snack bars market size was estimated at
USD 20.15 billion in 2018 and is expected to grow at CAGR of 6.64% from 2019 to
2025. Rising awareness about health and fitness and resultant preference for
healthy snack products is likely to be among the key factors boosting the
market growth. High nutrition value of these products is also expected to
augment their demand over the years to come. Increasing product popularity as
go-to snacks, which can replace high calorie content products like chocolates,
cakes, and cookies is further projected to propel the market.
Snack bars work as heavy meal replacement and a
quick, healthy snack food. Busy lifestyles and higher number of nuclear
families in developed regions is boosting the market growth. Increasing cases
of obesity is also likely to contribute to the market development. Furthermore,
consumer preference for smaller and nutritional food is augmenting the product
demand as these bars have less sugar and provide high fiber content, protein,
and other nutrition.
Moreover,
filling of fruits, nuts, and cereals in these bars attracts health conscious
consumers, which in turn helps fuel market growth. The availability of snack
bars serving every purpose such as energy, workout, diet, meal, nutrition is
expected to drive in more consumer acceptance, thereby supporting the growth of
the global market.
Growing
popularity of sports and athletic activities along with busy lifestyle,
increasing health consciousness, and changing food preferences is forcing
manufacturers to introduce products with newer flavors and ingredients. For
instance KIND bars have a wide range of products starting from two-in-one
flavors-chocolate and strawberry pressed bars, strawberry fruit bites, sweet
& spicy bars, etc.
Granola/muesli
bars accounted for the highest share of 28.90% of the global market. These
snack bars are considered as a healthy alternative to chocolates, cakes,
cookies, etc. High fruit content and gluten-free ingredients of these bars are
driving their demand across the globe. Nutrition and energy bars are expected
to witness a moderate growth over the forecast years.
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The
growth is attributed to the increasing participation in physical activities and
sports. Considering the growing demand for these bars, manufacturers are
focusing on introducing a variety of products in this category. For instance,
Yoga Bar offers a wide base of energy and protein bars with different
ingredients, such as multigrain, oats, and chocolate with nuts.
Grand View Research has segmented the
global snack bars market on the basis of product, distribution channel:
Snack Bars Product Outlook (Revenue, USD Billion, 2015 -
2025)
·
Breakfast
·
Granola/Muesli
·
Fruit
·
Energy and Nutrition
·
Others
Snack Bars Distribution Channel Outlook (Revenue, USD
Billion, 2015 - 2025)
·
Supermarkets/Hypermarket
·
Convenience Stores
·
Online
Supermarkets/hypermarkets held the
majority of the market share in 2018. With the development of organized retail
sector, shelf spacing is increasing which is expected to provide larger
visibility and accessibility of consumer products. This is expected to drive
the growth of the global market. Attractive box packaging and discounts offered
by these stores are also expected to contribute to the segment growth.
Key companies in the market are Nature Valley, Kellogg’s,
Alpen And Jordan, Quaker Oats, Kind Bars, Cliff Bars, Earnest Eats, Mars,
Oriole Healthy Foods, And the Hain Celestial Group. Many of these prominent
manufacturers are from North America.
About Grand View Research
Grand View Research, Inc. is a U.S.
based market research and consulting company, registered in the State of
California and headquartered in San Francisco. The company provides syndicated
research reports, customized research reports, and consulting services. To help
clients make informed business decisions, we offer market intelligence studies
ensuring relevant and fact-based research across a range of industries, from
technology to chemicals, materials and healthcare.
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