Swimwear Market Rising With Growth In New Technology Trends Research By 2025



The global swimwear market size is expected to reach USD 29.1 billion by 2025, expanding at a CAGR of 6.4%, according to a new report by Grand View Research, Inc. Growing population, rising awareness regarding health consciousness, rapid surge in poolside and beachside vacations, increasing water based activities, and rapid changes in fashion trends are the key factors responsible for industry growth.
Increasing rate of population across the globe and product innovation to fulfill the need of a special type of clothing for various water sports and poolside or beachside vacations are driving the market. Growing fitness concerns among various age groups are fueling the demand for swimming as a best physical exercise. This is, in turn, paving a roadmap for the purchase of swimwear products in large number. In some of the western countries, exposing their body is a common phenomenon, which has effectively increased the sale of beachwear products in the market.Growth of beauty and spa industries and increased demand for specialty swimwear by women are also driving the swimwear and beachwear market to some extent.
Asia Pacific is anticipated to witness substantial growth owing to growing rate of population, rising health awareness among people, and product innovation, especially in developed economies. Additionally, growth in the participation rate of water sports and fitness among developing countries such as China and India at a domestic level is expected to positively influence the regional market growth.
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Western countries hold a significant market share due to relative growth in the acceptance of swimwear in western European countries in recent times. Continuous increase in the expenditure on leisure goods, coupled with increasing preference for swimming as a recreational activity, is driving the market in North America. U.S dominated the market in terms of revenue in 2018, accounting for above 80% share in North America. It is estimated that on an average, an American woman alone owns four swimsuits. Most of the designer swimsuits are sold in North America due to their luxury beading, hardware features, and comfort. These are the factors that are expected to spur the market growth in the region.
Further key findings from the study suggest:
·         In terms of revenue, the polyester fabric type is projected to expand at a CAGR of 7.3% over the forecast period
·         The women end user segment dominated the global market with an overall revenue share of 66.6% in 2018
·         The Swimwear market in France, Italy, Spain, Germany, and U.K. has also expanded to a great extent in the last few years.
The global swimwear market size was valued at USD 18.9 billion in 2018. Swimwear is widely used by people involved in water-based activities, such as swimming and bathing. It protects the wearer from chlorinated water in swimming pools and sea water, which contains salts that can cause skin rashes. Increasing rate of population across the globe and product innovation to fulfill the need of a special type of clothing for water sports and poolside or beachside vacations are driving the market.
Rapid changes in fashion trends and increase in disposable income of consumers, resulting in purchase of different kinds of swimwear products based on their comfort, activities, and fashion appeal are projected to augment the industry demand. Luxury swimwear that offers value-added features such as convenient cuts and trendy prints and enhance the slimming effect is gaining popularity among women of different regions. Growth of beauty and spa industries and increased demand for specialty swimwear by women are also driving the swimwear and beachwear market to some extent.
Swimming is considered to be the most popular fitness and recreational activity. Growing fitness concerns among various age groups are fueling the demand for swimming as a best physical exercise. This is, in turn, paving a roadmap for the purchase of swimwear products in large number. In some of the western countries, exposing their body is a common phenomenon, which has effectively increased the sale of beachwear products in the market. Additionally, increasing process innovation and technological advancements in developed economies is driving the market. Development of various kinds of advanced fabrics that hold their color for a longer time period and are resistant to chlorine has further boosted the market growth.  
Swimming is the most popular sport in many countries such as Russia, China, India, and Australia. Increase in the participation rate of water sports also contributes to the industry growth. However, swimwear requires some special kind of systematic processing and designing of raw materials and fabrics such as polyester, nylon, polypropylene, spandex, and neoprene to produce the desired texture, design, look, and other fashion attributes of swimwear. Price volatility of these raw materials affect the size of the market to a greater extent. Huge investments are required for R&D to cater the fluctuating demand for different designs, which leads to high cost of designing, thereby hampering the growth of the market.  
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Grand View Research has segmented the global swimwear market on the basis of fabric type, end user: 
Swimwear Fabric Type Outlook (Revenue, USD Billion, 2015 - 2025)
·         Nylon
·         Polyester
·         Spandex
·         Others
Swimwear End User Outlook (Revenue, USD Billion, 2015 - 2025)
·         Men
·         Women
·         Boys
·         Girls
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.


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