A Look into Mobile VoIP Industry……Deep Analysis…..



The global mobile VoIP market is expected to reach USD 145.76 billion by 2024, according to a new report by Grand View Research, Inc. The transition to packet-switched networks from circuit switch networks is propelling the growth of mobile VoIP market.
In order to ensure business continuity amidst the COVID-19 crisis, business organizations, especially in highly affected countries are allowing their employees to work from home. The increase in people working from home has led to a surge in demand for online video viewing, downloading, and communication through video conferencing, all of which are leading to increased network traffic and data usage. COVID-19 shall accelerate the demand for agile and flexible work styles and further push the adoption of communication services that tend to improve work-life balance. On the flip side, telecom regulators worldwide have postponed their plans of 5G spectrum auction amidst the global pandemic. This is expected to have an impact on the commercialization of commercial 5G standalone deployments and revenue generated through 5G services. The ongoing pandemic has forced telecom operators worldwide to test their network resiliency and revisit their planned investments, especially in 5G technology. The report will account for Covid19 as a key market contributor.
The deployment of 4G/LTE is one of the key drivers boosting the industry growth. The increase in the capability of wireless bandwidth services and growing investment by telecom operators in the deployment of a high-speed network is expected to enhance the usage of these services over the forecast period. Moreover, mobile VoIP service eliminates the need for voice plans, text add-ons and achieves flexibility in making unlimited, inexpensive or free calls.
The competition in the mobile VoIP market is intense as several new service providers are focusing on increasing their market presence by offering low-cost services enabling the use of internet-based communication. Mobile VoIP is highly dependent on the reliable high-speed network. However, limited network speed results in interrupted and disruptive communication, which is expected to challenge the industry growth over the forecast period.
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Further key findings from the report suggest:
·         The video conferencing segment is estimated to grow at a CAGR of over 20% from 2016 to 2024. Need for scalable communication methods and growing globalization is driving the demand for video conferencing market. The increasing trend of Bring your Own Device (BYOD) is also contributing to the demand for video conferencing in the corporate sector.
·         The Android OS is estimated to be the dominating segment and is expected to account for over USD 90 billion by 2024. The free availability of this OS is attracting creators for developing low-cost smartphones. Moreover, Android is an open platform, which is enabling application developers to modify the OS as per their needs thereby, boosting the demand for Android-based devices.
·         The European mobile VoIP industry is anticipated to remain the largest over the forecast period. The region is expected to witness significant growth owing to the increasing smartphone users using instant messaging services such as Facebook and WhatsApp. The number of monthly active Facebook users in the region increased from 233 million in September 2015 to 240 million in December 2015.
·         Asia Pacific is expected to be the fastest-growing region, rising at a CAGR of over 23% from 2016 to 2024. Increase in business activity, small and medium enterprises, and rise in start-ups are driving the growth in Asia Pacific market.
·         Key players in the mobile VoIP market include Microsoft Corporation, Facebook Inc., and Vonage Holdings Corporation. The competition in providing VoIP offerings is intense, which is enabling the service providers to offer differentiated products and services.
The global mobile VoIP market size was valued at USD 27.5 billion in 2015. Low data rates, inexpensive calling prices, and the presence of robust network infrastructure are expected to boost the growth of mobile VoIP industry. Widespread adoption of social media applications is increasing the usage of these services.
The increase in penetration of smartphones is fueling the growth of mobile VoIP market. Smartphone manufacturers are developing devices that are compatible with VoIP services. Moreover, the rising popularity of innovative and user-friendly applications including Skype, Viber, Line, and WhatsApp are driving the demand for mobile VoIP services. These apps enhance the smartphone functionality regarding communication, connectivity, and entertainment, which exploits the full potential of the device.
However, limited availability of high-speed networks is expected to challenge the industry growth. Moreover, in few economies, strict regulations exist against the use of VoIP services. For instance, in Turkey, VoIP is not banned but is strictly regulated.
The instant messaging is estimated to be the fastest-growing segment accounting for a CAGR of over 21% from 2016 to 2024. The widespread availability of different devices and platforms, ease of usage and free accessibility is providing traction to the demand for instant messaging applications. These applications offer a high level of user experience and convenience over text-based messaging. With the increasing need for social connectedness, there is a growing demand for the usage of instant messaging applications which is further expected to drive demand of the overall mobile VoIP industry.
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Grand View Research has segmented the mobile VoIP market on the basis of services, platform:
Mobile VoIP Services Outlook (Revenue, USD Billion, 2014 - 2024)
·         Video and voice call
·         Video conferencing
·         Instant messaging
·         Others
Mobile VoIP Platform Outlook (Revenue, USD Billion, 2014 - 2024)
·         Android OS
·         iOS
·         Windows OS
·         Others
Video and voice call segment is expected to witness considerable growth owing to the deployment of 4G services. The availability of 4G services is increasing the capability of network providers to offer high-quality voice and video calls. Various instant messaging applications are focusing on adding video and voice calling facilities to their applications owing to their growing popularity. For instance, in 2015, a popular instant messaging application WhatsApp added the voice-calling feature.
The Android OS is anticipated to dominate the mobile VoIP industry, reaching over USD 90 billion by 2024. This growth can be accredited to the rising need for smartphones with improved features such as augmented reality, flexible screens, and holographic displays. Despite the growing popularity of these devices, manufacturers are constantly differentiating by building user interface skins to provide a different mobile appearance to consumers. Moreover, unlike iOS and Windows, Android powers several popular and widely accepted devices such as Samsung, Motorola, and Sony smartphones.
The iOS is expected to witness a significant growth owing to the growing popularity of Apple products. The increased demand for luxury smartphones is further boosting the growth of iOS devices. Moreover, the company is focusing on several initiatives to reignite the growth of iOS devices. For instance, in May 2016, Apple announced its plan to open a center in India to encourage the development of applications for its iOS software that powers its mobile devices such as iPad and iPhone.
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.



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