Digital Camera Market: Rapidly Evolving Industry…… COVID-19….
The global digital
cameras market is expected to
reach USD 19.77 billion by 2020,
according to a new study by Grand View Research, Inc. Growing demand for
interchangeable lens cameras with higher selling prices is expected to fuel
industry growth over the forecast period. These include digital single lens
reflex cameras (DSLR) as well as non-reflex cameras, also referred to as
mirrorless cameras. Increasing replacement demand coupled with technological
enhancements such as Wi-Fi-enabled cameras is expected to favorably impact the
market.
Media consumption is expected to witness a
substantial increase as a direct consequence of lockdowns enforced in several
countries across the globe to combat the spread of the deadly coronavirus.
Since consumers are forced to stay at home, they are turning to popular OTT
service providers such as Netflix, Amazon Prime, etc. or renewing/enhancing
their existing Pay TV packages, procuring IPTV subscriptions, etc. to satiate
their entertainment needs. eSports is also another sector which is expected to
be favorably impacted by more and more people confined to their homes. The
report will account for Covid19 as a key market contributor.
The trend of sharing images over the
internet and availability of image processing tools has given impetus to the
market. Widespread adoption of internet services and surge in social networking
activities is expected to further bolster industry outlook. However,
proliferation of smartphones globally is a major concern for industry
participants, on account of the ready availability and convenience offered by
smartphone cameras. The value chain consists of manufacturers of digital cameras
and associated parts, as well as retailers or distributors.
The
digital camera industry is highly consolidated, and is largely dominated by
Japanese players. Key brands include Nikon, Canon, Samsung, Fujifilm, Sony,
etc. Consumer feedback is increasingly playing a critical role in product
development, with industry participants focusing on providing maximum features
and benefits to consumers in a single device. This has resulted higher R&D
investments across the market. Brand reinforcement is another key competitive
strategy employed through a glut of marketing and promotional activities.
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Further key findings from the study suggest:
·
Global digital camera unit
shipments were estimated to be 98.6 million units in 2012, and is expected to
reach 171.7 million units by 2020
·
Built-in lens cameras accounted
for over 78% of the overall shipments in 2012. Interchangeable lens cameras
contributed to over 50% of the market revenue in 2012, which can primarily be
attributed to high selling prices of these products. Digital Single Lens Reflex
(DSLR) cameras occupied over 80% of the market in 2012; however, they are
expected to lose market share with an estimated CAGR of 3.8% from 2013 to 2020.
·
Asia Pacific is expected to be
the largest and fastest growing regional segment, and is estimated to grow at a
CAGR of 8.1% over the forecast period to account for approximately 36% of the
global market by 2020. This can primarily be attributed to rising purchasing
power and relatively lower product penetration. Compact cameras with built-in
lenses accounted for over 75% of regional shipments. Mirrorless cameras are
also compact in nature as compared to DSLRs, and have been witnessing growth in
countries such as Japan and China.
·
The market is dominated by
Japanese participants; Canon Inc. and Nikon Corporation account for majority of
the overall market share. Key players also include Sony Corporation, Samsung
Electronics Corporation, Fujifilm Holdings, Olympus Corporation and Ricoh
Imaging Company among others. Manufacturers have been focusing on the high-end
product segment in order to stay competitive in an ecosystem characterized by
changing user trends.
This
research report analyzes the digital camera industry, which does not include
digital cameras in mobile phones and tablets. Growing popularity of social
networking and the trend of sharing images over various platforms have led to
the growth of the digital camera industry. Services and applications such as
photo editors including Adobe Photoshop have also aided in increasing demand
for digital cameras.
Lower
product penetration in countries such as India and Brazil is expected to be a
key opportunity, with a number of end users willing to invest in digital
cameras. The market in North America and Europe is expected to benefit from the
increasing replacement demand, and innovation remains the key growth strategy.
Rise in disposable income coupled with the trend of users upgrading to more
expensive products is expected to contribute to increased profitability for
market participants over the forecast period.
The
surging smartphone adoption is another major factor that has considerably
impacted the demand for the digital cameras especially compact point &
shoot cameras. The advent of high-resolution camera phones can be a possible
threat for the demand for cameras, since users can use their readily accessible
mobile devices for capturing images.
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Release of this report:
Grand View Research has segmented the
global digital camera market on the basis of product segments:
Digital Camera Product Segment Outlook
·
Built-in Lens Camera
·
Interchangeable Lens Camera
·
Digital Single Lens Reflex
(DSLR)
·
Non-Reflex
Key product segments analyzed and
reported in this study include built-in lens cameras and interchangeable lens
cameras, which are further segmented in to DSLR and non-reflex cameras.
Built-in lens camera demand is expected to remain sluggish over the next six
years, with unit shipments estimated to reach 128 million units by 2020.
Increasing smartphone penetration is expected to be a key challenge for this
market, with consumers increasingly preferring smartphones over compact point
& shoot cameras to benefit from enhanced features in single device. Also,
internet connectivity offered by smartphones, enabling users to upload pictures
on social networking sites has also had a significant impact on eroding market
share for built-in lens cameras.
About Grand View Research
Grand View Research, Inc. is a U.S.
based market research and consulting company, registered in the State of
California and headquartered in San Francisco. The company provides syndicated
research reports, customized research reports, and consulting services. To help
clients make informed business decisions, we offer market intelligence studies
ensuring relevant and fact-based research across a range of industries, from
technology to chemicals, materials and healthcare.
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