Healthcare CRM Market: Rapidly Evolving Industry…… COVID-19….
The global healthcare CRM market size is
expected to reach USD 17.8 billion by
2025, growing at a CAGR of 9.1%,
according to a new report by Grand View Research, Inc. Use of CRM helps
healthcare organization to streamline their workflow and better manage patient
care. It also helps in reducing the cost and increase the efficiency.
Vitally impacting drivers for the industry include rapidly
growing percentage of aging population, rise in chronic disease incidence and
advancement of new technology. Demand for operational efficiency in healthcare
organization, adoption of home care/ virtual care and big data revolution is
also contributing to the growth of the market. According to the study by
Deloitte, 62.0% of patients are comfortable with online consultation with
doctor.
Shift from volume to value based care and rise of
consumerism in healthcare organization is also expected to contribute
significantly to the growth of global healthcare CRM space.
The global
healthcare CRM market size was valued at USD 7.7 billion in 2016 and is
expected to grow at a CAGR of 9.1% over the forecast period. Increasing demand
for structured data and automation in healthcare organization is expected to
drive the market growth. The demand for healthcare based Customer Relationship
Management (CRM) is expected to get influenced by technological advances in the
field of communication and Information Technology (IT).
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The rising demand of patients to get access to
early treatment by means of home care, virtual care, mobile monitoring and
disease monitoring applications, is expected to promote lucrative market growth
over the forecast period. The market caters to various needs of both; service
providers and patients (payers) such as case coordination and management,
communication services, database construction, predictive services, chronic
disease management, and collaborative services.
Further Key Findings
From The Study Suggest:
·
Based on product, individual CRM is
expected to witness lucrative growth during the forecast period owing to
consolidation of hospital and small healthcare providers which would increase
the focus on direct to patient marketing to attract new patients. Combination
of individual and referral CRM is expected to be the leading segment during the
forecast period.
·
Based on application, service outreach is
expected to be the major segment during the forecast period. Case management
and coordinated care is expected to show the highest growth owning to rise in
demand for collaborative care.
·
North America and Europe is expected to be
the major regions for the growth of this industry. Emerging regions such as
Asia Pacific and MEA are expected to show lucrative growth during the forecast
period owning to changing healthcare system and demand for collaborative care.
·
Few of the players in this market are IBM,
salesforce.com, Siemens Healthineers, SAP, Accenture, Oracle, Microsoft, Amdocs
Ltd., Anthelio Healthcare Solutions, AllScripts Healthcare Solutions Inc.,
NetSuite, Cerner
·
A common trend observed is the rising
partnerships among market players for innovation by leveraging each other
competencies. For instance, Salesforce expanded its presence in IT through the
launch of cloud, with collaboration of major industry partner such as Centura
Health, Philips, Deloitte Digital and Accenture.
Furthermore, changing
dynamics and strategies of hospitals worldwide due to severe competition are
anticipated to advance the approach of customer outreach and marketing
techniques. Collaboration of government with communities of patient, provider
and payer is expected to drive the growth.
Direct targeted
marketing or the use of social marketing is expected to grow over the forecast
period. Advantages of better integration of departments, reduced cost,
increased patient satisfaction and multi-facet benefits to the administrative
staff are few of the impact rendering drivers for the adoption of these
systems.
Based on the type of
product used by various organization, healthcare CRM market is segmented into
individual, referral and combination of both individual and referral CRM. As of
2016, combination of individual and referral CRM held the largest market share.
Referral healthcare is expected to be the fastest growing segment by 2025.
Individual and
referral is expected to gain the maximum amount of share during the forecast
period owing to changing business model and constant demand for integration
between patient, provider and payer. Shift from volume to value based care is
expected to drive the growth of referral CRM space. Horizontal and vertical
consolidation among hospitals and individual providers is expected to have a
positive impact on Individual healthcare CRM.
Browse
Press Release of this report:
Grand View Research has segmented the
global healthcare CRM market on the basis of product, end-use, application,
technology:
Healthcare CRM Product Outlook (Revenue,
USD Million; 2014 - 2025)
·
Individual healthcare CRM
·
Referral healthcare CRM
·
Individual and referral
Healthcare CRM End-Use Outlook (Revenue,
USD Million; 2014 - 2025)
·
Payers
·
Providers
·
Life sciences
Healthcare CRM Application Outlook
(Revenue, USD Million; 2014 - 2025)
·
Community outreach
o Community health education
o Service outreach/promotion
o Financial donor management
·
Case coordination
o Patient information management
o Pre-authorizations/eligibility
o Referrals
o Others
·
Case management
o Chronic disease management
o Clinical trials relationship management
·
Relationship management
Healthcare CRM Technology Outlook (Revenue,
USD Million; 2014 - 2025)
·
Cloud based
·
Mobile
·
Social
·
Collaborative
·
Predictive
About Grand View
Research
Grand View Research, Inc. is a U.S.
based market research and consulting company, registered in the State of
California and headquartered in San Francisco. The company provides syndicated
research reports, customized research reports, and consulting services. To help
clients make informed business decisions, we offer market intelligence studies
ensuring relevant and fact-based research across a range of industries, from
technology to chemicals, materials and healthcare.
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